I'm an experienced well-rounded marketing manager. I grew a B2C home decor company to over $1M in
annual revenue. I worked for several SAAS B2B companies managing email marketing, content marketing, and affiliates.
I've created and managed blogs, affiliate programs, referral programs, influencers, cold email
outreach and social media. I have a deep passion for CRO, A/B testing and UI/UX. I'm a humble self-starter, quick learner.
Here is my content writing portfolio - https://clearvoice.com/cv/BenKazinik š
Email me - [email protected]
Performance marketing leader that aligns teams, creates agility in process, and uses data to create new ways to connect with buyers and accelerate growth.
Iāve had both in-house and agency roles, leading teams to solve core marketing and business challenges. Along the way Iāve worked with amazing clients, from large enterprises (American Express, Microsoft, The Nature Conservancy) to early-stage start-ups. Iāve led projects that put insights into action to illuminate customer needs and execute strategies that successfully optimize processes, attract attention, create loyalty, and drive conversion.
2020 Demand Gen B2B Innovator Award (Buyer-Focused Marketer Category)
Victor Wong is an experienced product leader in B2B (e.g. advertising, SaaS). He has created and led new product categories (e.g. creative management platforms) and industry standards (e.g. differential privacy).
Victor has been a guest lecturer and speaker at NYU, Yale School of Management, DMEXCO, MediaPost and Forbes CMO Council. He has guest written for Techcrunch, AdAge and Forbes
Head of Ecommerce and Digital Marketing at Leonisa.com
Experienced global bilingual professional, focused on digital transformation, eCommerce and innovation, with strengths in data analysis, team leadership, design and implementation of commercial tactics and broad strategic vision of the consumer for local and international markets, which allow planning, developing, executing and optimizing effective strategies for a brand or category. I have a high orientation towards the achievement of objectives, I āmake things happenā, I am structured and creative.
I have over 10 years of professional experience leading global multi-disciplinary teams - Iām able to assess research challenges from several angles across the business, empathize with the needs of my stakeholders, and deliver relevant and actionable insights to move decisions forward. Iāve worked on category-defining hardware launches, website re-designs, in-product messaging and content strategy, identifying and segmenting new markets, zero to one product ideation and design, platform product iterations, and social impact initiatives. My work has impacted the product experiences of many audiences including consumers, developers, small businesses.
My research capabilities cover:
- UX & Design Research (Generative, Formative, Evaluative)
- Marketing Research (Brand Strategy, Positioning, Messaging)
- Market Research (Segmentation; Pricing; Longitudinal Surveys)
I enjoy leading or being a part of multi-disciplinary teams that can bring new perspectives or pathways to activate what research uncovers.
Qualitative Methods: Ethnography, participatory design, moderated & unmoderated usability sessions, heuristic evaluation, in-depth-interviews, diary studies, focus groups, journey mapping, contextual inquiry, workshops
Quantitative Methods: Surveys; product/feature prioritization via tradeoff analysis (TURF, Conjoint, MaxDiff); A/B Testing & Message Testing; Telemetry & Data Mining; KANO
Global applied research experience across Asia, Europe, Sub-Saharan Africa, and the United States.
Previous work experience spans Facebook, WordPress.com, Intel, Ghirardelli Chocolate, Procter & Gamble, LāOreal, and more.
Leadership experience building teams and managing teams across disciplines with a focus on research and design.
THOUGHT LEADERSHIP:
Medium - https://medium.com/@vidhyaravi
Twitter Spaces - Becoming a UX Researcher (recurring guest)
- https://twitter.com/i/spaces/1lDxLLNkWymxm?s=20
B2B Marketing & More - The intersection of UX, Design, and B2B Marketing
- https://pamdidner.com/podcasts/marketers-get-to-know-your-ux-designers/
Lead - Digital Sales and Customer Experience at CEAT Limited
Worked on multiple E-Commerce platforms,; experience in website management as well as e-commerce marketplaces and driving growth through digital marketing tools
First Class Graduate in Classics, University of Cambridge | Performance Marketing Executive at Foundry
I am a hard-working and innovative creative, who loves to bring energy and motivation to the teams I work in. I am looking for opportunities in Marketing - particularly in marketing strategy.
Please find my contact info and my ongoing portfolio here: https://linktr.ee/vidya.divakaran
I enjoy molding, twisting, and stretching language to do my bidding. An epistemologist at heart, a nerd for old-school hip-hop, and a self-proclaimed/groan-approved pun master, I bring experience in creative copywriting, corporate communications, and content conception & composition.
ā¢ļ Program management professional with 6+ years of experience in tier 1 OEM, automotive, agriculture, construction, transportation, contract manufacturing, and material handling sectors with a spend of $350M+
ā¢ļ Served as the voice of customer to facilitate new program launches totaling $45M from concept, design to production achieving cost schedules and project deadlines
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