🏗 Engineer at Google Cloud 📖 Author of the O'Reilly book: Building Serverless Applications with Google Cloud Run https://wietsevenema.eu/cloud-run-book

Di 2015 saya memulai untuk bekerja di bidang pengelolaan social media, khususnya facebook, untuk sebuah produk kosmetik, serta saya juga bekerja di perusahaan bidang jasa pembuatan website dan aplikasi. Saya memanagement social media, serta running untuk desain dan kontennya, juga mengurus di bagian software pendukung lainnya seperti onesignal (untuk notifikasi) serta email blass, sms blass, serta software marketing lainnya.. Di 2017 saya merambah dunia starup dengan bekerja di perusahaan starup berbasis aplikasi di bidang jasa, bernama HaloJasa dengan 4 kategori ondemand (Halo-Auto, Halo-Massage, Halo-Clean, Halo-Fix)

As the co-founder of TrueClicks, I am on a mission to set and raise the PPC quality standard with automated monitoring, auditing, insights and automation for Google Ads and Microsoft Advertising. I started my paid search journey in 2006 as a freelance consultant for SMBs, joined Netsociety in 2009, a fast-growing agency that became part of Dentsu. There, I held various senior roles in PPC strategy, quality, and learning, and participated in the leadership development track for emerging talent. I also wrote the Complete AdWords Audit series (back in 2013-2016), which inspired me to co-found TrueClicks in 2017. I had the privilege to speak at different industry conferences and have regularly been voted in the Top 25/Top 50 Most Influential PPC Experts since 2015.

Passionate and results-driven team member with a proven track record in building and nurturing successful channel partnerships in the digital marketing industry. Led high-performing teams and designed innovative programs that drove revenue growth and operational efficiency. Collaborated closely with cross-functional teams to deliver impactful benefits and optimize partnership strategies. Skilled in fostering strong relationships, ensuring a positive partner experience, and driving continuous improvement. Let's connect!

👋 Hey, I'm William. My team and I design technology that combines communication psychology with AI. Want to write better emails faster? We built software for that. 👇 1. Install for free to use our AI Email Assistant at https://install.lavender.ai (for Gmail, Outlook 365, Outreach, and Salesloft) 2. Are you a student or unemployed? We give you Lavender for free until you have a full time job. 3. Want to start a startup one day? I write a lot about our startup journey + happy to help if I can. 4. Manage a sales team? Imagine 400% more replies, 125% more meetings, and shorter SDR ramp time. That's what Sendoso had with Lavender. Schedule a demo at calendly.com/lovelavender/demo -- about me: 👨‍💻 I'm a sales rep turned startup founder. 🇲🇽🗽🍑 I spent a year and a half remote working in Mexico. We built most of Lavender during this. I'm based in New York but we got our start in Atlanta. 🎨 🏛 I've been designing software since I was a kid, but went to school to study Government and Economics. 🌍 I'm passionate about entrepreneurship. I wrote my senior thesis on using micro-finance to encourage entrepreneurship and bottoms-up development of emerging economies. 🦊 I'm most proud of starting a series of campaigns to help save a historic women's college, Sweet Briar, from closing. 👩‍🎓The school was saved by its alumnae, and this experience led me to leave my job and start my first startup: an alumni social chat and mobile fundraising app. 🧠 Through that I was introduced to the cognitive sciences, met my co-founders, and pivoted. We built technology for marketers that leveraged personality and decision making science. 💜 COVID happened and we pivoted again, applying our communication psychology research to sales. 🙌 Now Lavender helps thousands of sales people around the world write better emails faster. 👉 Learn more about Lavender at www.lavender.ai Twitter: @mballance | Insta: @wmb1

I run a filmmaking & travel YouTube channel with my wife ( youtube.com/alliandwill ), a digital publishing brand where we've produced over 50 premium courses & trained over 170,000 students ( https://lifeprogressionproject.com ), and I’m also the Founder and Lead Cinematographer of a corporate and commercial video production company ( https://sightseven.com )