Founder and CEO At AMP Creative | Pipeline Professor | Trainer
B2B Sales and Marketing Innovator, Content Strategist, and Pipeline Growth Specialist.
Creator of narrative-driven strategies that amplify brand voices and drive revenue for top organizations. Host of daily content on B2B influencer marketing, sales strategies, and mental health. A four-time LinkedIn Top Sales Voice with a decade of experience in pipeline generation and content creation. Passionate about transforming traditional go-to-market strategies, building authentic connections, and mentoring the next generation of sales and marketing leaders to thrive in the evolving B2B landscape
Featured in Harvard Business Review & HubSpot Blog for innovative B2B GTM approaches
Sell with your buyers, not to them I Writing and templates for enterprise sales teams
Selling with buyers (not to them) is my jam ๐ค๐ผ
If you're an AE or sales leader focused on enterprise sales, complex sales, or landing larger B2B sales, you'll see how to make this shift if you follow me. And, you'll find my content is different from most. You see, I don't believe sales reps close deals. Buyers do.
That's because the make-or-break moments in a complex deal happen without sales reps in the room. Buying decisions are made during internal meetings โย not sales meetings โ when champions pitch their own team, in their own words. So the content, frameworks, and downloads I post help you build champions, and enable them with a clear, compelling message to sell with you.
About Me: 3X sales leader, 2X startup founder, lover of dark chocolate and chocolate labs ๐พ
Digital Client Lead at Atomic 212ยบ | B&T 30 Under 30 Finalist 2022 (Media Planner/Buyer)
I'm a digital marketing & media professional and a go-to problem solver. I particularly enjoy solving technical and complex marketing challenges with an emphasis on performance media channels and automation.
Consultancy or agency? Not enough clients? Let's fix that! โ ๐ข Try my Sideways Methodology โ ๐ฏ Make selling easier โ ๐ Enjoy winning business
Is your consultancy or agency experiencing...
โ Struggle to get new client leads
โ Team resources under-utilised
โ Flat energy that could use some โwinsโ
โ Inconsistent flow of new business
โ Not hitting growth targets
โ Canโt quite justify new hires
My Sideways Marketing Methodology fixes that by:
1 โ Goal Setting - Financial and other objectives
2 โ Foundations - Brand story, technology & tactical plans
3 โ Quick Fix - Minimum viable route to market
4 โ Full Fix - Re-building key assets for bigger wins
5 โ Scale - Expanding and automating
We can nail phases 1 and 2 within weeks and use phase 3 to win business ASAP. Phases 4 and 5 then give you a consistent, long-term, reliable new business "engine."
To start, contact me today for a free consultation.
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"One of the smartest marketing professionals I have met. If you want consistent high-value business opportunities then look no further as Will is incredible." - Rob Dowling, CEO
"Will completely changed the perception of this company in the market and was instrumental in setting and executing our marketing strategy.โ - Steve Kirk, Managing Consultant
"Will is a hugely creative and diligent marketeer who helped to grow our brand to many new levels globally.โ - Alastair Cleland, Managing Director
โWorking with Will was a pleasure, he is always collaborative and inclusive and brings fantastic creativity to his work.โ Kavya Andersen-Tuffnell, HR Director
โWillโs ability to blend strategic planning with tactical execution has been instrumental in driving our businesses forward.โ - John Doyle, Operations Director
An accomplished entrepreneur and technology executive with a track record of success in fast growing businesses, partnership strategy, and international business expansion. Passion for building high performance teams and scaling partnerships, sales, marketing, and business development capabilities. Focused on helping achieve rapid and predictable revenue growth for businesses offering SaaS-based business solutions, products , and services related to advancements in digital engagement.
โSpecialties: international GM and expansion strategy, partnerships and channel strategy, technology alliances, partner marketing strategy, integrated sales and marketing, SaaS product strategy, new business start-up, entrepreneur development, and impact investing.
Experienced Product Marketing Pofessional with a demonstrated history of success in B2C and B2E markets. Skilled in Marketing Strategy,, Software as a Service (SaaS), Business Development, and Product Strategy.
Business Storytelling teacher and consultant; Sunday Times bestselling author
Will Storr is a multi award-winning writer and Sunday Times bestselling author.
An expert in storytelling, and author of the international bestseller The Science of Storytelling, he takes his business storytelling classes all over the world, having worked with organisations including Expedia, Zoopla, Wunderman Thompson, Publicis Sapient, TNS BMRB and the EU Parliament.
He currently teaches the business storytelling sprint at Section4.
๐ ๐ก๐๐ฅ๐ฉ ๐ฉ๐๐ซ๐ญ๐ง๐๐ซ ๐ฉ๐ซ๐จ๐ฌ ๐ฌ๐จ๐ฎ๐ซ๐๐ ๐ซ๐๐ฏ๐๐ง๐ฎ๐ ๐ฐ๐ข๐ญ๐ก ๐ฆ๐ฒ ๐ญ๐๐๐ญ๐ข๐๐๐ฅ ๐ฉ๐ฅ๐๐ฒ๐๐จ๐จ๐ค๐ฌ | Stop selling on hard mode with nearbound | Partnerships @ Reveal
Buyers don't trust you. That's not your fault - but buying has evolved. You must tap into existing trust and relationships through a nearbound approach to reach them and deliver value.
Ready to actually generate revenue from your partner program? Read on โฌ๏ธ
Your sales and marketing team need a network of trusted, influential people in the ecosystem.
This results in:
- Faster opened doors (and warmer)
- Higher percentage win rates
- Faster deals closed
- Larger deals
How do I know this? I have:
- Built enablement programs that increased partner retention by 70%
- Stood up an entire program from the ground up (from integrations to affiliates)
- Created a motion that generated the same revenue as sales, with 1/3 of the headcount
- Generated more revenue with this motion than an entire team of 8 SDRs and account executives
So what now?
Daily LinkedIn content from me (give me a follow)
Sign up for the newsletter at www.nearbound.com
We are an entire media company dedicated to helping YOU meet buyers where they are.
Subscribe. Collaborate. Join in on the conversation. And reach out if you want to chat.
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Oh, I'm also writing a book on rewiring your mindset, which incorporates psychological, sociological, and philosophical concepts.
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