Born in Singapore, Zhi Hui has experience working in product teams at B2C and SaaS startups spanning across Singapore, Silicon Valley and Toronto. A product manager who strives to strike a good balance between utilizing her product instincts and being data-informed, Zhi Hui believes the recipe for great products consists of 3 key ingredients - clear product vision, relentless discipline to learn and iterate, and good leadership to drive execution. With her background in Applied Mathematics, Zhi Hui started her career in Data Analytics at Game Ventures, a social gaming startup and worked her way into Product Management at Influitive. Her latest adventure is taking on the financial industry at Planswell, a fintech startup with the mission to give all Canadians greater access to sound financial planning services to plan for their future. When not working, you can find me hanging out in a local cafe, engaging in an intense session of boardgames or travelling. I enjoy meeting new people too so feel free to reach out to me anytime: taizhihui@gmail.com Specialities: New Product Development, Product Strategy, Product Planning, Product Roadmap, Ideation, Feature Prioritization & Framework, Communication with technical and non-technical people, Gathering Requirements, User Stories, UX Interactions, B2B Customer Advocacy Marketing, Customer Engagement, User behavior, User engagement, Agile Development, Analytics, SQL, Coffee

Leader of a supremely talented team which has the ambition to radically change and improve the traditional legal industry through innovation, creating a more efficient and effective landscape.

Full Stack Marketer

Women to Watch in Hospitality, Travel & Leisure Index 2019 - MBS Most Influential People in British Luxury - Walpole 100 Most Influential Women in Hospitality - Code Hospitality Creative Leaders Top 50 - Creative Review Podcast: Internet Retailing - fun with Ian Jindal & Eric Fergusson (Ecommerce Director of Liberty Ltd) Available on Apple Podcasts (https://lnkd.in/d76d-Nv), Spotify, Podbean and your favoured audio purveyor. This is what Ian said: Podcasts really shouldn’t be this much fun! The word “iconic” is for once apt, as we have a wide-ranging chat in the studio with these two UK-yet-global retailers, Fortnum & Mason, and Liberty London. With over 400 years of history between them, we hear how focus, sticking to your DNA and having a real personality infuse both retailers. We discuss their roles, what makes their businesses distinctive, “a celebration of the exceptional” and retail ‘as a movement’; from ‘joy-giving gifts’ to being ‘more relevant to more people more often’, via ‘how I got my job’.

Digital Marketing | Social Media Marketing | Performance Marketing | Content Marketing | Growth Marketing | B2B | SaaS Professional Volleyball Player/Coach | Creative Team Leader | Video Production Manager | Short-film Creator

I'm a UX researcher at UX studio where we design impactful digital products.