Content Marketing Manager, UX Research @ User Interviews
Lizzy (she/her) is a marketer, writer, and poet, based in Santa Fe, New Mexico. Currently, she creates educational resources for user researchers, research ops professionals, and other folks in the UX community on the User Interviews blog.
She became a marketer by accident; after graduating with a Bachelor of Science in Professional Writing from a small college in Vermont, she applied to every job opportunity she could find with the word “writer” in the title. She cut her teeth on marketing as an agency copywriter, where she learned to approach content as an act of hospitality, shaped by a sense of empathy, generosity, and high regard for the audience.
Since then, Lizzy’s written both freelance and in-house content for a wide range of industries, including technology, AI, retail, cosmetics, food and beverage, law, education, and most recently, UX research.
Outside of work, Lizzy likes hiking, people-watching, thrift shopping, learning and sharing ideas. Her happiest memory is sitting on the shore of Lake Champlain in the summer of 2020, eating a clementine.
Prior to High Alpha, Kristian founded Studio Science - a leading design and innovation consultancy that he sold in 2019. He's an active angel investor and previously co-founded Gravity Ventures, a seed-stage venture fund, and a number of software companies, including Octiv, Lessonly, Visible, and Pathagility. In addition to serving on several corporate boards, he's actively involved in a number of philanthropic and nonprofit endeavors.
Sell with your buyers, not to them I Writing and templates for enterprise sales teams
Selling with buyers (not to them) is my jam 🤟🏼
If you're an AE or sales leader focused on enterprise sales, complex sales, or landing larger B2B sales, you'll see how to make this shift if you follow me. And, you'll find my content is different from most. You see, I don't believe sales reps close deals. Buyers do.
That's because the make-or-break moments in a complex deal happen without sales reps in the room. Buying decisions are made during internal meetings — not sales meetings — when champions pitch their own team, in their own words. So the content, frameworks, and downloads I post help you build champions, and enable them with a clear, compelling message to sell with you.
About Me: 3X sales leader, 2X startup founder, lover of dark chocolate and chocolate labs 🐾
We Produce Podcasts for B2B Brands | Creative Content Lead @ Sweet Fish
I’m a young professional who loves Jesus, people, and good stories.
I also love marketing. I’m on a journey to find the most effective way to build out our employee advocacy program at Sweet Fish Media, and I also make a lot of silly TikTok videos 😆
Follow me for actionable insights on:
👉 Employee Advocacy
👉 Social Media
👉 B2B Marketing
As Content Marketing Director at Terminus, I'm leading, orchestrating, writing, and/or designing strategic content marketing that powers all stages of the sales funnel. Areas of focus include: SEO, blog, email signature marketing, ebooks, reports, and web.
🏆 2021 TechPoint Tech 25
🏆 2020 Terminus DRIVE Award Winner
🏆 2019 "Sigstar" Employee of the Year
🏆 2019 Killer Content Award Winner for "Best Customer Lifecycle" Campaign
🏆 2019 Killer Content "B2B's Choice Award" Winner
✅ Named One of B2B Marketing Exchange's "19 B2B Marketers To Follow In 2019"
🏆 2018 ABMie Award Winner for "Best Pipeline Acceleration" Campaign
Tech stack experience (current and/or previous): Adobe Creative Suite, Final Cut Pro, Wordpress, Google Analytics, Keyword Planner, Search Console, SEMrush, Salesforce, HubSpot, and Terminus Email (Sigstr).
My philosophy for life and for marketing are the same. Do the right things right. In business, I have applied this to organic lead generation in both B2B & B2C markets for customers of all shapes and sizes, including multiple Fortune 100 companies. Outside of my work, I’m a Christ follower, husband, and dad of 2 boys. I love boating, cycling, and SCUBA diving.
I don’t believe in strangers. If we don't know each other, I’d love to meet you!
Ross Simmonds is the founder of Foundation, a content marketing agency that combines data and creativity to develop & serve ambitious B2B brands.
Foundation provides content marketing services to organizations all over the world ranging from some of the fastest-growing startups & consumer products to the Fortune 500.
Ross and the team at Foundation have launched marketing initiatives that reach millions of people on channels like LinkedIn, Instagram, Facebook, Twitter, & YouTube. In addition, they've planned, created and distributed content assets that have resulted in millions in revenue for a wide range of brands.
Wall Street Journal bestseller: Human-Centered Communication 📖 Learn to break through ever-increasing digital noise and pollution, build trust and engagement, and grow reputation and revenue.
👋🏾 To help you communicate, connect, and convert in a more personal and human way
☀️ To wake up every day excited to make things and to make things more effective
👪 To invest in my family
🌳 To be outside
💰 To require less, spend less, and give more
🌎 To leave things better than I found them
Specialty Short List:
🎧 Podcast host - The Customer Experience Podcast.
🎓 Educator - content writer, producer, and editor; speaker and presenter.
📙 Author - Rehumanize Your Business (Wiley, 2019).
📒 Author - Human-Centered Communication (Fast Company Press, 2021).
🔬 Marketing strategist. Messaging specialist. Branding enthusiast.
🎯 Multi-channel and multi-media campaign builder.
Specialty Longer List:
Content creation | Collaborative participation | Teaching & training | Listening | Connecting goals to strategies to tactics | Short form promotional messaging | Speaking - particularly when well-versed and personally passionate about the topic | Writing - particularly with brevity and clarity | Quipping | Collecting, arranging, processing and editing words and images | Adobe Creative Cloud - Premiere, AfterEffects, Photoshop | Also, I've run TONS of email marketing to engage, educate, and nurture.
After a year of driving a full-sized school bus to two dozen cities (story in the Experience section of my profile), I spent a dozen years leading marketing teams inside local television stations in Grand Rapids (MI), Chicago, and Colorado Springs. As boredom with the work crept in, I earned an MBA and did project work for a variety of companies to explore interests and identify transferrable skills. In that process, I connected deeply with the team and mission of a bootstrapped software startup, BombBomb.
When I joined BombBomb, we had fewer than 10 employees. Since then, we've enjoyed +2,000% growth in team size, +32,000% growth in customer size, and +52,000% growth in revenue. We're a team of 125 people (based in downtown Colorado Springs but also distributed) who are on a mission to rehumanize people who've been dehumanized by system or circumstance; we're funding the effort by helping people rehumanize their business communication with video email and video messages.
I've now spent a decade helping people enjoy clearer communication, human connection, and higher conversion by replacing some of their faceless, digital communication with simple, personal video messages in emails, text messages, LinkedIn messages, Slack messages, and similar. I've sent more than 14,000 videos myself and co-authored two (and a half) books on the what, why, who, when, and how of this "relationships through video" movement.
I'm an experienced well-rounded marketing manager. I grew a B2C home decor company to over $1M in
annual revenue. I worked for several SAAS B2B companies managing email marketing, content marketing, and affiliates.
I've created and managed blogs, affiliate programs, referral programs, influencers, cold email
outreach and social media. I have a deep passion for CRO, A/B testing and UI/UX. I'm a humble self-starter, quick learner.
Here is my content writing portfolio - https://clearvoice.com/cv/BenKazinik 🙌
Email me - [email protected]
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