Award-winning marketer living in the Venn diagram overlap of data, tech, and marketing.
In a poll of 12 coworkers who provided 84 words, the most frequently used to describe me were:
You can think of Jess as a marketing scientist: always testing the latest theories and techniques then sharing those findings with the world! She works with B2B tech companies to drive growth through a holistic growth strategy rooted in social and in-bound initiatives.
In previous positions, Jess has worked with some of the world’s largest media companies and publishers to drive revenue and meet business goals using paid and organic social tactics. Brands include BBC, The Economist, Hulu, AMC, IFC, Viacom, Conde Nast, Bloomberg, Time Inc, Spotify for Brands, Microsoft, Madwell, Barnes & Noble, etc.
Inbound marketer with 14+ years of experience in enterprise and startup environments. Deep experience in lead generation, content marketing, landing page creation and optimization, and email marketing. Proven strength in increasing brand awareness through social media, event marketing, and partnership outreach.
Areas of expertise:
✔ Content marketing
✔ Data & web analytics
✔ Audience segmentation
✔ Email marketing
✔ A/B testing
✔ Lead generation
✔ Budget management
✔ Social media
✔ Landing page creation & optimization
✔ Google Analytics
Freelance writer for B2B SaaS and ecommerce brands | Avid reader | To-do list obsessed
The first time my writing ever got recognized was in third grade when I won a writing competition. From there on, my path was crystal clear. It was either writing that would be my future or making it to Mars.
I didn’t make it to Mars though.
Flash forward to my adult version and I’m a freelance writer who doesn’t like dog-eared books and prefers working in silence, adding life to boring topics. I work with folks interested in tapping into quality content to educate and engage with their audience.
I pair storytelling and research with a pinch of emotion to write engaging long-form blog posts and articles covering productivity, digital marketing, and other important matters like customer experience and UX design.
As a content writer, my focus doesn’t sway from:
• Subtle keyword insertion in the content
• Extensive research backing all claims made
• Crisp writing minus the fluff and plagiarism
To me, there is nothing as good as beautiful writing which is why my love for reading storybooks in a corner while the other kids played has evolved into a love for novels.
Oh and before I drop the mic, I’ve one last thing to add: Hello and welcome to my world of words. How can I help you? Shoot me an email at [email protected]
Hello, I'm Khushi!
I work with companies to get their marketing messaging right and uncover ways to drive growth using data.
The long but brief story:
Great at academics and great at sports but found my passion in growth marketing.
Spent countless hours taking courses online and tested out those skills at 10 companies, in different industry verticals. I took a sabbatical of 6 months to get ridiculously good at marketing. Unsurprisingly, I have a major in marketing and a degree in business.
Short term goal is to be great at growth marketing. Long term goal is to start something of my own and put these kickass marketing skills to use.
Outside of marketing (if that ever happens), I take active interest in animal welfare, tech startups, and Karate. My mom thinks I should get a hobby other than marketing and she's absolutely right.
I purchased Metadata in 2020 as a Director of Demand Generation at Fast Radius. First-time customer too.
The more I used it, the more I realized Metadata was building something special. And knew I wanted to be a part of it.
So I joined Metadata in August of 2020 as the second full-time marketer.
Now, I'm on the hook for making sure every B2B marketer who is held accountable to pipeline and revenue (aka the good ones) knows this category-defining tool exists.
Ross Simmonds is the founder of Foundation, a content marketing agency that combines data and creativity to develop & serve ambitious B2B brands.
Foundation provides content marketing services to organizations all over the world ranging from some of the fastest-growing startups & consumer products to the Fortune 500.
Ross and the team at Foundation have launched marketing initiatives that reach millions of people on channels like LinkedIn, Instagram, Facebook, Twitter, & YouTube. In addition, they've planned, created and distributed content assets that have resulted in millions in revenue for a wide range of brands.
Director of content @ Klaviyo | Creator of Contentment @ Workweek
A journalist turned content marketer, I work with tech companies to tell customer-focused stories that win hearts and minds. From long-form blogs and white papers to webinars and online conferences, there are few content formats me and my teams haven’t produced—typically with very few resources.
I’ve relied on SEO for distribution at some companies, worked closely with sales enablement at others, and always work to create impactful content programs that can serve company wide campaign needs across channels and departments.
Content is your company’s thought leadership. It should drive traffic and leads, but content is more than those metrics. It’s also about how often sales folks include it in their pitches. How long those prospects linger on specific pages. It’s about thing your brand values back to your product, and in a way that gets you industry talking (and feeling!).
It’s video. It’s the written word. It’s research. It’s infographics.
It’s about engagement—at every stage in the funnel, so that converting them to the next stage is easier and quicker than if they hadn’t engaged.
Content is the heart of tech companies, the storyline behind their differentiation, their values in action, their WoM captured and told anew.
I work closely with PMM, demand gen, brand, sales, creative and customer service teams to keep a pulse on the market and our customer, to move quickly to tell stories—but not so quickly as to overlook the need for design, UX and interactivity.
My content teams are strategic service organizations—increasing the efficiency the marketing and sales funnel every chance we get.
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