Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google’s organic search results. His company has the distinction of making the Inc. 5000 list five years in a row. In addition to owning and operating Rankings, Chris is the author of “Niching Up: The Narrower the Market, the Bigger the Prize”, a real estate investor, and podcast host (Personal Injury Mastermind (https://rankings.io/pimm/), as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris’s journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player.

Currently VP of Product Operations at Dixa, focusing on cross departmental communication to improve the efficiency and effectiveness of our Product team. Productivity tragic. Previously: Entrepreneur with 3 exits, and more than $30m of value created to date through revenue and acquisitions. Co-founder & CEO of Elevio (acq. by Dixa), helping companies transfer knowledge from their team to their customers and colleagues.Currently VP of Product Operations at Dixa, focusing on cross departmental communication to improve the efficiency and effectiveness of our Product team. Productivity tragic. Previously: Entrepreneur with 3 exits, and more than $30m of value created to date through revenue and acquisitions. Co-founder & CEO of Elevio (acq. by Dixa), helping companies transfer knowledge from their team to their customers and colleagues. Activity

Experienced marketing operations and demand generation leader with a demonstrated history of success in the products & services industry. In the technology industry for the last 10+ years, I've focused on building sales development teams, marketing operations and demand generation. Always thinking about how to elevate the bar and do things better and more efficiently-- leading with strategy, creating sales/marketing processes, launching Account-based Marketing (ABM) as a selling/marketing strategy, building teams and functions from the ground up, reporting and analytics. Using data to make informed decisions, but not to the point of dehumanizing the overall process.

I have proven success in using data & insights to drive better business outcomes for clients, in their marketing efforts. My 18+ years of experience has incurred exponential growth for clients across most verticals and digital disciplines. In order to achieve high end results, I have applied the following business skills: • Financial management – driving profitability growth • Sales – growing pipeline & winning profitable deals through trusted relationships • Communication & negotiation – led by purpose, message delivery, empathy, and listening • Leadership – incl. coaching, decision-making, feedback, motivation, influence • Partnerships – demonstrating authenticity, open-mindedness, contextual intelligence • Project management & planning – employing time & risk management, stakeholder comms • Problem solving – a process of defining, brainstorming, solutioning, testing, and reviewing • Networking – broadening peer group through though leadership, driven by mutual respect Within the following areas of expertise: • Martech/Adtech – assessments, strategy, implementation, and enablement • Customer/Data Strategy – data sourcing, stitching, segmentation, execution for 0/1/2/3PD • Personalisation – 1:1 and mass personalisation for ad placement and creative messaging • Media Planning & Buying – full funnel x-channel campaign and annual • Performance Marketing – delivering x-channel to defined results • In-housing – right-sourcing talent within a fit-for-purpose marketing ops model • Programmatic – democratised buying (buying) and yield management (sell-side) • CX - use customer insights & analytic techniques to present a clear & compelling story • Retail Media – develop practice in this white space territory for most brands & publishers • Analytics & Intelligence – application of data visualisation, big data and testing tools • Measurement – KPI development, attribution (bottom-up), MMM (top-down) • Marketing Operations – team building and mixology of I/Pi/Comb-shaped marketers • SEO & Content Marketing – organic growth with targeted content creation & syndication • Paid, Owned, Earned – industry speaker / thought leader of virtuous cycle of comms I am passionate about improving digital marketing best practice and helping to create its future.

Digital Manager | Marketing Technology at HESTA