With the support of LeanData, Palo Alto Networks' Buying Groups motion demonstrated a significant positive impact on revenue.
Learn the evolution of the sales process and why there's so much buzz about Buying Groups, the perfect GTM for B2B sellers today.
Here's your roadmap to success.
With traditional lead-centric processes falling short, tighter budgets, and increased pressure to grow revenue efficiently, the Buying Groups go-to-market motion is gaining momentum.
There's a new, Opportunity-centric sales motion gaining traction and it's primed and ready to disrupt old MQL models.