We hear it all the time these days… Revenue teams need to “do more with less.” OK, sure. But how much more? And, with less of what, exactly?
But it’s not about doing more, it’s about being more. Being more strategic. Being more relevant. Being more insightful. Being more collaborative. Being more impactful. Being more balanced. Being more confident. But first, we’ll need to build a new foundation for the way we create, manage, and convert pipeline to revenue – fit for the Age of Intelligence.
It’s our time to BE MORE.
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Read our report on the state of B2B revenue in the age of intelligence to learn the latest AI sales and marketing strategies and tools to employ for your revenue org.
In this guide, we'll explain how identifying accounts effectively can provide actionable customer insights and activate more personalized engagement with marketing and sales campaigns.
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A high-performing sales development team starts with the right knowledge management system, the right people, and the right product. The rest is up to you.
Discover how AI is revolutionizing content operations in 5 key ways, and learn
how to evaluate which AI tools are right for you.
Here's how ROI·DNA helped Ontra use Conversational Marketing to increase webinar registrations by 33% in a few short days.
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Find out how Intent data strengthens the foundation of your marketing and sales strategy by reading the essential Intent data guide. In this guide, you'll also find answers to the important questions about Intent data, like What exactly is Intent data, and what are the different types of it? Why should I be paying attention to Intent data? How can I start using Intent data today? How does Intent data accelerate B2B growth and drive ROI?
Discover the power of automated data integration for marketers. Find out how to streamline insights, optimize campaigns, and stay competitive.
There are common challenges that businesses face when trying to optimize their speed to lead. Primarily, it can be difficult to balance the streamlining of automation to deliver the lead faster, while still fulfilling key business process requirements. Although this can be frustrating, by implementing best practices and focusing on iterative improvements, businesses can increase their sales performance and ultimately revenue. Let's take a look at common challenges and their potential impact on organizations.
Sharpen your marketing edge, clinch $10,000+ in awards, and mingle with the best in AI. Secure your spot in exclusive NYC & SF gatherings to position yourself at the forefront of the AI evolution.
The world's attention has been taken over by AI--and PathFactory is on the forefront of the content AI revolution.
Check out our list of curated luxury corporate gifts for 2023 that leave a lasting impression.
Latane Conant, CMO of 6Sense and author of No Forms. No Spam. No Cold Calls., is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership. As a self-proclaimed recovering software saleswoman, Latane's keenly focused on leveraging data to ensure marketing programs result in deals-not just leads. Prior to 6sense, she was CMO and a sales leader at Appirio.
Most organizations are implementing an ABM campaign. But what are the best practices? We have outlined the best tips to set you up for success.
Check out these examples of click-worthy content destinations that are optimized for engaging content delivery (and took just moments to build!)
The State of Gifting Report analyzed thousands of data points to identify proven gifting tactics to improve your sales and marketing campaigns.
The ultimate resource on enhancing content operations with generative AI.
Download the free guidebook to revolutionize your content today.
Digital asset management (DAM) underpins the digital infrastructure of the world's leading brands, enabling businesses to improve workflow processes and grow revenue.
DAM has evolved from a simple asset storage solution to the perfect remedy for the resource-sapping problems that have arrived with the ever-growing demand for personalized, omnichannel content. In this current 'third wave' of DAM, creating, managing, and distributing assets all from one central location has become the gold standard in content creation.
Keep up with current event trends, from virtual to in-person and hybrid events, with this helpful guide.
