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Single Source of Truth for Marketing
Article
Single Source of Truth for Marketing
Migrate from Firebase Dynamic Links before it's too late
Article
Migrate from Firebase Dynamic Links before it's too late
Why your business needs accurate net revenue calculation for hybrid monetization success
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Why your business needs accurate net revenue calculation for hybrid monetization success
Touchdown! Fetch Super Bowl ad drives massive QR code engagement
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Touchdown! Fetch Super Bowl ad drives massive QR code engagement
Owned media & deep linking drive record growth
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Owned media & deep linking drive record growth
Understanding ad metrics: A guide for digital marketers
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Understanding ad metrics: A guide for digital marketers
Top 5 app marketing, data trends, and predictions for 2025
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Top 5 app marketing, data trends, and predictions for 2025
Navigating the privacy frontier: Key insights from Google and AppsFlyer
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Navigating the privacy frontier: Key insights from Google and AppsFlyer
Tackling the challenge of fragmented data in subscription app marketing
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Tackling the challenge of fragmented data in subscription app marketing
Navigating Firebase Dynamic Links alternatives: A Product Manager's guide
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Navigating Firebase Dynamic Links alternatives: A Product Manager's guide
The marketer's guide to first-party data
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The marketer's guide to first-party data
Cut through the noise: Learn about Sandbox noise and simulate its impact on your reports
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Cut through the noise: Learn about Sandbox noise and simulate its impact on your reports
Black Friday's global rise: strategies for mobile app success in 2024
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Black Friday's global rise: strategies for mobile app success in 2024
Unlock unified and private iOS attribution for Meta campaigns
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Unlock unified and private iOS attribution for Meta campaigns
Everything you need to know about commerce media
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Everything you need to know about commerce media
Mobile game marketing: Essential strategies made simple
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Mobile game marketing: Essential strategies made simple
Performance creative: Combining data and creativity
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Performance creative: Combining data and creativity
Automate your ad personalization with dynamic product ads
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Automate your ad personalization with dynamic product ads
SKAN vs. Sandbox: what advertisers need to know
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SKAN vs. Sandbox: what advertisers need to know
It's time to come clean – the complete data clean rooms guide
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It's time to come clean – the complete data clean rooms guide
The State of eCommerce App Marketing - 2024 Edition
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The State of eCommerce App Marketing - 2024 Edition
Cross-channel marketing in 2024: Perfecting the channel mix formula
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Cross-channel marketing in 2024: Perfecting the channel mix formula
Introducing new horizons in app marketing: beyond app campaigns
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Introducing new horizons in app marketing: beyond app campaigns
How to overcome signal loss by building a new data reality
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How to overcome signal loss by building a new data reality
Putting privacy first with AppsFlyer and Snap's Advanced SRN measurement solution
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Putting privacy first with AppsFlyer and Snap's Advanced SRN measurement solution
WWDC24 and AdAttributionKit: Keep calm and SKAN on
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WWDC24 and AdAttributionKit: Keep calm and SKAN on
A comprehensive guide to dynamic creative optimization in 2024
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A comprehensive guide to dynamic creative optimization in 2024
Unlocking ROI: The power of collaboration in creative optimization
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Unlocking ROI: The power of collaboration in creative optimization
What is creative fatigue and how do you combat it?
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What is creative fatigue and how do you combat it?
Data collaboration: The privacy-compliant key to understanding your audience and making data-based decisions
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Data collaboration: The privacy-compliant key to understanding your audience and making data-based decisions
Re-engagement in the era of privacy – the definitive guide
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Re-engagement in the era of privacy – the definitive guide
How to Use AI to Boost Your ASO
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How to Use AI to Boost Your ASO
Campaign optimization: How to supercharge for success
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Campaign optimization: How to supercharge for success
Your no-BS guide to successful ad creatives
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Your no-BS guide to successful ad creatives
How to win in Vegas: AppsFlyer's 2024 MAU recap
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How to win in Vegas: AppsFlyer's 2024 MAU recap
Go for the gold: How to ace your 2024 Olympics campaign
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Go for the gold: How to ace your 2024 Olympics campaign
Why unbiased measurement in 2024 is key in the age of privacy, AI, and 1st party data
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Why unbiased measurement in 2024 is key in the age of privacy, AI, and 1st party data
Beyond clicks and views: enhancing attribution logic with Enriched Engagement Types
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Beyond clicks and views: enhancing attribution logic with Enriched Engagement Types
How to deliver a winning creative strategy
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How to deliver a winning creative strategy
How insights aid commerce media growth
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How insights aid commerce media growth
Let's get rolling: The ultimate guide to pre-roll ads
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Let's get rolling: The ultimate guide to pre-roll ads
7 pitfalls to watch out for when measuring your in-app purchases
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7 pitfalls to watch out for when measuring your in-app purchases
Inside the Digital Markets Act and its implications for advertisers
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Inside the Digital Markets Act and its implications for advertisers
How many SKAN 4 postbacks are needed to maximize data signals, and other key data learnings
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How many SKAN 4 postbacks are needed to maximize data signals, and other key data learnings
Unlocking complete measurement on iOS: TikTok and AppsFlyer's Advanced SRN integration
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Unlocking complete measurement on iOS: TikTok and AppsFlyer's Advanced SRN integration
Introducing AppsFlyer's Google DMA-ready SDK
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Introducing AppsFlyer's Google DMA-ready SDK
Breaking down Google's Digital Markets Act (DMA) enforcement
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Breaking down Google's Digital Markets Act (DMA) enforcement
Mastering mobile game monetization: Strategies for success
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Mastering mobile game monetization: Strategies for success
App Trends and C-Level Predictions for 2024
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App Trends and C-Level Predictions for 2024
How LiveOps is changing the gaming landscape
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How LiveOps is changing the gaming landscape
7 Reasons mobile OEMs should be part of every marketer's growth strategy
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7 Reasons mobile OEMs should be part of every marketer's growth strategy
The impact of Apple's EU DMA changes: which path is worth taking?
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The impact of Apple's EU DMA changes: which path is worth taking?
How to find creative winners and use AI to maximize their value
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How to find creative winners and use AI to maximize their value
The definitive guide to marketing attribution: giving credit where credit's due
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The definitive guide to marketing attribution: giving credit where credit's due
Gaming analytics: Why the numbers matter
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Gaming analytics: Why the numbers matter
From views to value: performance-centric Connected TV
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From views to value: performance-centric Connected TV
Top 5 data trends of 2023 and what's in store for 2024
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Top 5 data trends of 2023 and what's in store for 2024
Mastering creative analytics: where data meets design
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Mastering creative analytics: where data meets design
How to implement gamification and enhance your app's user experience
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How to implement gamification and enhance your app's user experience
SSOT: A one-stop shop for bridging iOS data gaps
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SSOT: A one-stop shop for bridging iOS data gaps
Enhancing dynamic product ads performance with OneLink
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Enhancing dynamic product ads performance with OneLink
Automate or stagnate: your mobile marketing automation guide
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Automate or stagnate: your mobile marketing automation guide
How to get your first 10,000 mobile app installs
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How to get your first 10,000 mobile app installs
The creative testing blueprint: Strategies for high-impact ad campaigns
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The creative testing blueprint: Strategies for high-impact ad campaigns
Creative strategist: What is it and why you [may] need it
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Creative strategist: What is it and why you [may] need it
Where to invest: the value of continuing to invest in paid media during a recession
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Where to invest: the value of continuing to invest in paid media during a recession
Driving loyalty and lifetime value (LTV) in challenging economic conditions
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Driving loyalty and lifetime value (LTV) in challenging economic conditions
Bridging the gap between online and offline retail
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Bridging the gap between online and offline retail
My ROAS is dropping! What should I do?
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My ROAS is dropping! What should I do?
Deep linking 101: The why, what, and how
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Deep linking 101: The why, what, and how
SKAN 4.0 anomalies explained: zeros, "none" conversion values and more
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SKAN 4.0 anomalies explained: zeros, "none" conversion values and more
Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth
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Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth
Discipline before cuts: how to approach rough times methodically
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Discipline before cuts: how to approach rough times methodically
Subscription-based apps: How to set yourself for success
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Subscription-based apps: How to set yourself for success
Why media mix models are the answer to unlocking measurement in a privacy-centric world
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Why media mix models are the answer to unlocking measurement in a privacy-centric world
As Google drops deep linking support, AppsFlyer provides holistic customer journey orchestration
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As Google drops deep linking support, AppsFlyer provides holistic customer journey orchestration
Does user privacy have to come at the expense of an incredible user experience?
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Does user privacy have to come at the expense of an incredible user experience?
In-app feedback: Everything you need to know
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In-app feedback: Everything you need to know
The future of the app store economy, in a privacy-centric world
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The future of the app store economy, in a privacy-centric world
Bring joy to your CFO: practical ways to shorten campaign payback periods
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Bring joy to your CFO: practical ways to shorten campaign payback periods
Show me the money! Why marketers should focus on payback periods and cash flow in 2023
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Show me the money! Why marketers should focus on payback periods and cash flow in 2023
The next generation of privacy-centric attribution explained
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The next generation of privacy-centric attribution explained
What does it really mean to be an attribution authority?
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What does it really mean to be an attribution authority?
Aggregated attribution innovation based on differential privacy
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Aggregated attribution innovation based on differential privacy
How to choose the right attribution platform the first time around
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How to choose the right attribution platform the first time around
Life is but a stream – The latest CTV trends and how they apply to you
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Life is but a stream – The latest CTV trends and how they apply to you
The roadmap to success on Android
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The roadmap to success on Android
FOMO-inducing facts that should sway your CMO to go all in on app marketing
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FOMO-inducing facts that should sway your CMO to go all in on app marketing
It's not you, it's your MMP: How to know it's time to switch
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It's not you, it's your MMP: How to know it's time to switch
Aggregated Advanced Privacy, and the future of privacy-centric measurement
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Aggregated Advanced Privacy, and the future of privacy-centric measurement
How to leverage preload campaigns for gaming apps
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How to leverage preload campaigns for gaming apps
Top gaming investor: Bringing performance marketing from mobile to PC and console is 'super interesting'
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Top gaming investor: Bringing performance marketing from mobile to PC and console is 'super interesting'
Putting SKAN 4.0 to the test: Here's what we found out
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Putting SKAN 4.0 to the test: Here's what we found out
How to map a successful app user journey in 8 easy steps
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How to map a successful app user journey in 8 easy steps
Alternative traffic sources for fintech mobile apps you need to know about in 2023
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Alternative traffic sources for fintech mobile apps you need to know about in 2023
Inside WWDC 2023: All the must-know details
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Inside WWDC 2023: All the must-know details