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App Tracking Transparency prompts that don't suck
Article
App Tracking Transparency prompts that don't suck
SKAdNetwork gets real: your conversion, privacy, and ad monetization questions answered
Article
SKAdNetwork gets real: your conversion, privacy, and ad monetization questions answered
350 CMOs on digital transformation of marketing: the task 2021 demands
Article
350 CMOs on digital transformation of marketing: the task 2021 demands
6 Things I learned about the future of marketing from Mastercard CMO Raja Rajamannar
Article
6 Things I learned about the future of marketing from Mastercard CMO Raja Rajamannar
Khatabook gains 10M users in first year of launch with smart strategies and tech
Article
Khatabook gains 10M users in first year of launch with smart strategies and tech
Ad fraud tutorial series: What is click injection?
Article
Ad fraud tutorial series: What is click injection?
Introducing the iOS 14 Resource Center: Everything you need to know to future-proof growth
Article
Introducing the iOS 14 Resource Center: Everything you need to know to future-proof growth
Apple starts enforcing iOS 14 privacy policy by rejecting app updates; Singular not impacted
Article
Apple starts enforcing iOS 14 privacy policy by rejecting app updates; Singular not impacted
App remarketing: putting mobile ROI insights to work growing your business
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App remarketing: putting mobile ROI insights to work growing your business
Snap measurement partner: All about Snapchat and measuring Snap Ads with Singular
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Snap measurement partner: All about Snapchat and measuring Snap Ads with Singular
Singular expands in LATAM: Opportunity meets necessity
Article
Singular expands in LATAM: Opportunity meets necessity
Singular's SKAdNetwork solution now supports Facebook value optimization campaigns
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Singular's SKAdNetwork solution now supports Facebook value optimization campaigns
Mobile app attribution in China: Key challenges, requirements, and steps
Article
Mobile app attribution in China: Key challenges, requirements, and steps
China mobile apps 2021: An overview of the Chinese mobile ecosystem today
Article
China mobile apps 2021: An overview of the Chinese mobile ecosystem today
Why your MMP still isn't iOS 14 safe
Article
Why your MMP still isn't iOS 14 safe
Rovio SKAdNetwork questions answered: everything you wanted to know about Rovio's iOS 14 mobile user acquisition infrastructure
Article
Rovio SKAdNetwork questions answered: everything you wanted to know about Rovio's iOS 14 mobile user acquisition infrastructure
Singular's Fraud Prevention Suite: The most sophisticated fraud prevention in the market, at no additional cost
Article
Singular's Fraud Prevention Suite: The most sophisticated fraud prevention in the market, at no additional cost
Data and Reporting Methodologies in Cross-device Attribution
Article
Data and Reporting Methodologies in Cross-device Attribution
iOS 14.5 and the IDFA judgement day: The future of attribution arrives next week
Article
iOS 14.5 and the IDFA judgement day: The future of attribution arrives next week
Mobile advertising cost aggregation: How cost analytics unlocks growth
Article
Mobile advertising cost aggregation: How cost analytics unlocks growth
Powering granular geo-based analysis
Article
Powering granular geo-based analysis
IDFA survey: 62% of consumers will not allow app tracking in iOS 14
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IDFA survey: 62% of consumers will not allow app tracking in iOS 14
Singular, Twitter, and SKAdNetwork: integrated and ready to go
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Singular, Twitter, and SKAdNetwork: integrated and ready to go
How Facebook could do look-alike audiences in SKAdNetwork and iOS 14
Article
How Facebook could do look-alike audiences in SKAdNetwork and iOS 14
Fraud, SKAdNetwork, and iOS 14.5: the definitive guide
Article
Fraud, SKAdNetwork, and iOS 14.5: the definitive guide
Mobile marketing ecosystem and SKAdNetwork: your questions answered about DSPs, SSPs, MMPs, and any other P's we can think of
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Mobile marketing ecosystem and SKAdNetwork: your questions answered about DSPs, SSPs, MMPs, and any other P's we can think of
Mobile advertising cost aggregation: What is combining and why should I care?
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Mobile advertising cost aggregation: What is combining and why should I care?
iOS 14: is the ad ecosystem ready? (plus SKAdNetwork and MMPs, mobile web and deep links, and VTA)
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iOS 14: is the ad ecosystem ready? (plus SKAdNetwork and MMPs, mobile web and deep links, and VTA)
10 new players, 5 emerging platforms, and 2 industry giants: Singular ROI index 2021
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10 new players, 5 emerging platforms, and 2 industry giants: Singular ROI index 2021
SKAdNetwork Analytics: How Singular reports on the KPIs that matter in a post-IDFA era
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SKAdNetwork Analytics: How Singular reports on the KPIs that matter in a post-IDFA era
How to test SKAdNetwork: Step-by-step instructions
Article
How to test SKAdNetwork: Step-by-step instructions
Singular joins TikTok For Business Marketing Partner Program
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Singular joins TikTok For Business Marketing Partner Program
Bridging the gap between web and mobile UA: Webinar follow-up answers
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Bridging the gap between web and mobile UA: Webinar follow-up answers
IDFA deprecation, iOS 14, and ATT: 35 mobile marketers' questions answered
Article
IDFA deprecation, iOS 14, and ATT: 35 mobile marketers' questions answered
Three ways to tackle cost aggregation: Your guide to getting unified & accurate daily ad spend reporting
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Three ways to tackle cost aggregation: Your guide to getting unified & accurate daily ad spend reporting
iOS 14 and SKAdNetwork: 2 major ecosystem challenges right now
Article
iOS 14 and SKAdNetwork: 2 major ecosystem challenges right now
ATT vs LAT vs ITP: everything marketers need to know about Apple's App Tracking Transparency in iOS 14
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ATT vs LAT vs ITP: everything marketers need to know about Apple's App Tracking Transparency in iOS 14
Your questions answered: IDFA, SKAdNetwork, iOS 14, and mobile attribution
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Your questions answered: IDFA, SKAdNetwork, iOS 14, and mobile attribution
87% of mobile marketers are not ready for Apple's SKAdNetwork and a post-IDFA future
Article
87% of mobile marketers are not ready for Apple's SKAdNetwork and a post-IDFA future
Apple on SKAdNetwork: View-through attribution, fingerprinting, and app-to-web measurement
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Apple on SKAdNetwork: View-through attribution, fingerprinting, and app-to-web measurement
Boosting ad revenue: Here's what the experts say
Article
Boosting ad revenue: Here's what the experts say
How To Shrink Your Marketing Analytics Stack
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How To Shrink Your Marketing Analytics Stack
Mobile advertising cost aggregation: It's not just about cost
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Mobile advertising cost aggregation: It's not just about cost
Google shares its SKAdNetwork and iOS 14 plans: Here's what you need to know
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Google shares its SKAdNetwork and iOS 14 plans: Here's what you need to know
Mobile Marketers Need Cross-Device Attribution To Expose True Marketing ROI
Article
Mobile Marketers Need Cross-Device Attribution To Expose True Marketing ROI
Mobile Analytics 101: ARPU versus ARPPU
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Mobile Analytics 101: ARPU versus ARPPU
Marketing technology predictions 2021: 350 CMOs on holistic digital marketing
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Marketing technology predictions 2021: 350 CMOs on holistic digital marketing
My top 5 people lessons of 2020
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My top 5 people lessons of 2020
Mobile advertising cost aggregation: Why it's not as easy as you think
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Mobile advertising cost aggregation: Why it's not as easy as you think
From 'hello world' to Clash of Clans: The components of marketing analytics
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From 'hello world' to Clash of Clans: The components of marketing analytics
SKAdNetwork, Facebook, and Singular: How we're supporting iOS attribution via Facebook
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SKAdNetwork, Facebook, and Singular: How we're supporting iOS attribution via Facebook
Key takeaways from Facebook's major iOS 14 updates today
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Key takeaways from Facebook's major iOS 14 updates today
9 App Best Practices for a Successful iPhone or Android App
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9 App Best Practices for a Successful iPhone or Android App
All About Facebook Mobile Measurement Partners (MMPs)
Article
All About Facebook Mobile Measurement Partners (MMPs)
Re-engagement measurement essentials: Inactivity windows and dynamic cohorting for life-cycle ROAS
Article
Re-engagement measurement essentials: Inactivity windows and dynamic cohorting for life-cycle ROAS
Data governance in marketing: why technology is better than principles and practices
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Data governance in marketing: why technology is better than principles and practices
pLTV in iOS 14: How to make SKAdNetwork conversion postbacks totally rock
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pLTV in iOS 14: How to make SKAdNetwork conversion postbacks totally rock
10 ways to get your app kicked off the App Store
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10 ways to get your app kicked off the App Store
Mobile ad monetization: 25 questions answered
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Mobile ad monetization: 25 questions answered
How to calculate ROAS in iOS 14 with SKAdNetwork
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How to calculate ROAS in iOS 14 with SKAdNetwork
How mobile app tracking is changing (or, making the insane sane)
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How mobile app tracking is changing (or, making the insane sane)
What Donkey Kong taught me about mobile attribution and analytics
Article
What Donkey Kong taught me about mobile attribution and analytics
Singular announces initial partners for iOS 14 SKAdNetwork marketing measurement
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Singular announces initial partners for iOS 14 SKAdNetwork marketing measurement
Beat activates thumb-stopping ads at scale with advanced creative analytics
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Beat activates thumb-stopping ads at scale with advanced creative analytics
SKAdNetwork plus everything else: Building a single source of mobile marketing truth
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SKAdNetwork plus everything else: Building a single source of mobile marketing truth
App uninstall analytics reveal relationship between uninstalls and app rankings
Article
App uninstall analytics reveal relationship between uninstalls and app rankings
Introducing the Complete Guide to Marketing Measurement in iOS 14
Article
Introducing the Complete Guide to Marketing Measurement in iOS 14
What are CPM, CPC, CPL, CPA, CPS, and CPI media buying models?
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What are CPM, CPC, CPL, CPA, CPS, and CPI media buying models?
Improving Ad Performance with Dynamic Creative Optimization
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Improving Ad Performance with Dynamic Creative Optimization
Unlocking the web to promote your app with Google, DraftKings, and Riot Games
Article
Unlocking the web to promote your app with Google, DraftKings, and Riot Games
Apple's IDFA gift: More time to prepare for SKAdNetwork (so don't waste it!)
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Apple's IDFA gift: More time to prepare for SKAdNetwork (so don't waste it!)
Why you need to start using App Clips for new user acquisition in iOS 14 immediately
Article
Why you need to start using App Clips for new user acquisition in iOS 14 immediately
Tracking and optimizing mobile app installs: The newcomer's guide to mobile app attribution
Article
Tracking and optimizing mobile app installs: The newcomer's guide to mobile app attribution
iOS 14 beta 7: Important IDFA technical changes (and one massive surprise)
Article
iOS 14 beta 7: Important IDFA technical changes (and one massive surprise)
Navigating Apple's new App Store review guidelines: 7 key takeaways
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Navigating Apple's new App Store review guidelines: 7 key takeaways
Secure SKAdNetwork 2.0: A seamless setup for establishing trust
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Secure SKAdNetwork 2.0: A seamless setup for establishing trust
How to rock user acquisition in iOS 14, with insight from Lyft, ironSource, and Homa Games
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How to rock user acquisition in iOS 14, with insight from Lyft, ironSource, and Homa Games
User acquisition in iOS14 with SKAN, Singular's open source framework for SKAdNetwork
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User acquisition in iOS14 with SKAN, Singular's open source framework for SKAdNetwork
User acquisition in iOS 14: 24 questions answered
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User acquisition in iOS 14: 24 questions answered
Advanced Measurement using SKAdNetwork: Unlocking ROAS
Article
Advanced Measurement using SKAdNetwork: Unlocking ROAS
Maximizing web-to-app attribution insights 101
Article
Maximizing web-to-app attribution insights 101
Navigating 2020 H2: Here's what mobile marketers need to know
Article
Navigating 2020 H2: Here's what mobile marketers need to know
4 Keys to successful A/B testing
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4 Keys to successful A/B testing
iOS 14 and the deprecation of the IDFA: Answers to your questions
Article
iOS 14 and the deprecation of the IDFA: Answers to your questions
The future of iOS Attribution: Visualizing the crossroads for mobile measurement
Article
The future of iOS Attribution: Visualizing the crossroads for mobile measurement
App installs and coronavirus: 3 categories of disruption from January to July
Article
App installs and coronavirus: 3 categories of disruption from January to July
iOS 14 and MMPs: Where we stand right now
Article
iOS 14 and MMPs: Where we stand right now
Post-IDFA user acquisition: EA's Jayne Peressini on iOS 14 and the future of mobile marketing
Article
Post-IDFA user acquisition: EA's Jayne Peressini on iOS 14 and the future of mobile marketing
Prepping for iOS 14 and the loss of the IDFA: What Nebo Radovic, Growth Lead at N3TWORK is doing
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Prepping for iOS 14 and the loss of the IDFA: What Nebo Radovic, Growth Lead at N3TWORK is doing
SKAN: A practical standard for the implementation of SKAdNetwork
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SKAN: A practical standard for the implementation of SKAdNetwork
Singular Service Unaffected by Privacy Shield Ruling
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Singular Service Unaffected by Privacy Shield Ruling
Crushing mobile marketing during coronavirus: Learning from Riot Games, BetBull, LifeLock, Gas Pedal Growth, BEAT
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Crushing mobile marketing during coronavirus: Learning from Riot Games, BetBull, LifeLock, Gas Pedal Growth, BEAT
Mobile Tutorial Series - What is an IDFA or Apple Identifier for Advertisers?
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Mobile Tutorial Series - What is an IDFA or Apple Identifier for Advertisers?
iOS 14: IDFA is not dead yet, but it's definitely on life support
Article
iOS 14: IDFA is not dead yet, but it's definitely on life support
SKAdNetwork code: Singular releases Github repository with code for ad networks, publishers, advertisers
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SKAdNetwork code: Singular releases Github repository with code for ad networks, publishers, advertisers
IDFA iOS 14 FAQ: What's true, what's fake, and what's total fantasy
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IDFA iOS 14 FAQ: What's true, what's fake, and what's total fantasy