Capturing Demand vs. Creating Demand: What Should You Focus On?

Account-Based Analytics / Metadata / Podcast Episodes

Capturing Demand vs. Creating Demand: What Should You Focus On?

Associated with

Jason Widup

Posted Jul 5, 2022 • 2 min read

Capturing Demand vs. Creating Demand: What Should You Focus On?

Mark Huber and Jason Widup discuss whether B2B marketers are overcomplicating the idea of creating and capturing demand.

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