Business success depends on clear communication, but poor writing skills damaged relationships with clients and hurt team morale.
It's likely that you or your team have also struggled with writing: most professionals weren't taught how to write in the context of their career, so communicating facts and ideas in writing can be a daunting task.
Writing mastery is critical to my success as a journalist. Learning that professionals outside the communication field also need writing skills hit me like a lighting bolt. I realized that:
- Writing is an essential business skill for all professionals.
- To thrive, companies must communicate with clarity and thoroughness.
Just like any professional can learn how to interview, any professional can - and should - learn to write.