With so many moving pieces, it can be hard to truly understand why your customers actually bought from you. But fear not, because a simple framework called Jobs To Be Done will ensure you're giving your customers exactly what they need. The co-architect of the Jobs To Be Done framework Bob Moesta joins Katelyn Bourgoin to explain:

Why Customers Lie To Themselves and To You
The Difference In Language Between Active And Passive Shopping
The Four Forces That Influence All Buying Decisions
What Really Matters To Your Customers

And So Much More