Liquor and Guessing: A Time-Honoured Marketing Tradition (That Customers Hate)
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Posted Jun 6, 2021 11 min read
Liquor and Guessing: A Time-Honoured Marketing Tradition (That Customers Hate)
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According to a massive study, 65% of marketers admit that they "rarely do audience research." Guessing what will work and gut instincts are stopping many marketers from growing nearly 5X faster.

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