"Deliverability" is the term used to describe the success rate for delivering email into subscribers' inboxes. The business processes and reputation of an email service provider affect deliverability, but the email marketing team has control over the most critical deliverability factors, regardless of which email marketing solution is used.

This glossary defines the most common terms that the email marketer should be familiar with, in order to manage the many components of deliverability.

It's long, so we're running it in two parts. Look for Part 2 next week.