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Why Marketers Should Create Negative Personas with Rebecca Sadwick
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Katelyn Bourgoin Claimed Katelyn Bourgoin
Rebecca S. Rebecca S.
40 min read
Why Marketers Should Create Negative Personas with Rebecca Sadwick
Customer Camp Customer Camp

Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer ...

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