The Little Marketer's Dilemma
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Posted Jan 23, 2023 • 10 min read
The Little Marketer's Dilemma

What the Little Mermaid can teach us about our marketing tech.

Modern marketers are a lot like Ariel from Disney's "The Little Mermaid". Specifically, as she sings "Part of Your World": obsessed with superficial objects and lacking a deep understanding of the people they are trying to impress.

In this article, we take a look at the problem with our tool addictions, and discuss a potential solution: embracing uncertainty inherent to marketing work.

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