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How to Use Freemium Products to Gain Paying Customers | David Rostan, Revenue at Stonly; Ex-Calendly | Correlated Podcast
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David Rostan David Rostan
6 min read
How to Use Freemium Products to Gain Paying Customers | David Rostan, Revenue at Stonly; Ex-Calendly | Correlated Podcast

93% of B2B buyers say they'd rather buy directly from a website than a sales representative. But kicking off your product led strategy comes with a range of challenges: How much do you offer for free? How do you determine a pricing strategy? How do you decide when and how to follow up on PQLs?