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Alisa Groocock
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Rockstar CMO FM: The Thanks or No Thanks, Backstage with ABM Expert Alisa Groocock and a Thanksgiving Cocktail Episode on Apple Podcasts
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Meaning. Action. Impact. Turning your measurement into a path to value that delivers on accelerated, account-centric business outcomes
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Putting Forrester's B2B Revenue Waterfall Into Action: Six Tips For Laser-Focused Targeting
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Targeting Better Together: Six Insights-Driven Best Practices For Sales And Marketing Leaders
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Under The Forrester Tree: Twelve Surprise Gifts From Our Analysts To You!
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Spotlight on Award-Winning Account-Based Marketing: JLL Wins Program of the Year at Summit 2019
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Seven Best Practices for Account-Based Digital Display Advertising
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The Power of Sales and Marketing Alignment for Account Planning
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Jumpstarting an ABM Pilot: The Power of Sales and Marketing Joint Planning
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