Alex Birkett
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Alex Birkett

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Growth & Experimentation Leader | Agency Co-Founder

I'm the co-founder of a content marketing agency called Omniscient Digital, and I run the experimentation / CRO program at Workato.

I write mainly at alexbirkett.com.

Enterprise SEO, SERP degradation, and the SEO origins of Healthline with Ethan Hays (Moz)
Podcast Episode
Enterprise SEO, SERP degradation, and the SEO origins of Healthline with Ethan Hays (Moz)
Kitchen Side: "Do Nothing," Cope Creep, and Life Lessons from Es Devlin
Podcast Episode
Kitchen Side: "Do Nothing," Cope Creep, and Life Lessons from Es Devlin
Modern SEO, Information Gain, and Organic Revenue Attribution with Parthi Loganathan (LetterDrop)
Podcast Episode
Modern SEO, Information Gain, and Organic Revenue Attribution with Parthi Loganathan (LetterDrop)
Tactical Lessons in Change Management, the Preeminence of Messaging, and Risk Weighted Growth Portfolios with Alefiya Dhilla
Podcast Episode
Tactical Lessons in Change Management, the Preeminence of Messaging, and Risk Weighted Growth Portfolios with Alefiya Dhilla
Kitchen Side: The Great Brand Marketing Debate, Snoop Dogg, and B2B Marketers Creating Confusion
Podcast Episode
Kitchen Side: The Great Brand Marketing Debate, Snoop Dogg, and B2B Marketers Creating Confusion
The Content Ops Challenge, Scaling Great Work, Saving the Internet, and the Risks of SEO-Only Content with David Baum (Relato)
Podcast Episode
The Content Ops Challenge, Scaling Great Work, Saving the Internet, and the Risks of SEO-Only Content with David Baum (Relato)
Kitchen Side: Signaling Humanity in a Sea of AI, Revival of Long-Form, and Fake Experts on LinkedIn
Podcast Episode
Kitchen Side: Signaling Humanity in a Sea of AI, Revival of Long-Form, and Fake Experts on LinkedIn
Jenn Long on Complex Content Migrations, Keywords as Customer Research, and Content Portfolio Allocation
Podcast Episode
Jenn Long on Complex Content Migrations, Keywords as Customer Research, and Content Portfolio Allocation
Blogging is Underrated, Operationalizing Subject Matter Expertise into Content, and Scaling in Competitive Spaces w/ Nate Matherson (Positional)
Podcast Episode
Blogging is Underrated, Operationalizing Subject Matter Expertise into Content, and Scaling in Competitive Spaces w/ Nate Matherson (Positional)
All About Outbound Sales and Marketing with Ritvij Gautam (Glencoco)
Podcast Episode
All About Outbound Sales and Marketing with Ritvij Gautam (Glencoco)
A Growth Executive Explains Brand Marketing, Paid Acquisition, and the Future of Growth with Patrick Moran (Robinhood)
Podcast Episode
A Growth Executive Explains Brand Marketing, Paid Acquisition, and the Future of Growth with Patrick Moran (Robinhood)
Kitchen Side: How Do You Develop Taste?
Podcast Episode
Kitchen Side: How Do You Develop Taste?
The Impact of AI on Content, Search, Learning, and More (Learning to Change)
Podcast Episode
The Impact of AI on Content, Search, Learning, and More (Learning to Change)
Connecting Dots as a Generalist, Going from Product to CMO, and Lessons Growing in a Mature Category with Shay Howe (ActiveCampaign)
Podcast Episode
Connecting Dots as a Generalist, Going from Product to CMO, and Lessons Growing in a Mature Category with Shay Howe (ActiveCampaign)
Kitchen Side: Nihilistic Funks, Losing Inspiration, and Google's Helpful Content Update
Podcast Episode
Kitchen Side: Nihilistic Funks, Losing Inspiration, and Google's Helpful Content Update
Back-to-Back Hypergrowth Companies, Growth Lessons from Piano and Classical Music, and Mass Scale Personalization with Olga Denisova
Podcast Episode
Back-to-Back Hypergrowth Companies, Growth Lessons from Piano and Classical Music, and Mass Scale Personalization with Olga Denisova
Lindsay Tjepkema (Casted) on Doing More with Less, B2B Podcasting, and Human-Centric Marketing
Podcast Episode
Lindsay Tjepkema (Casted) on Doing More with Less, B2B Podcasting, and Human-Centric Marketing
Kitchen Side: Lessons Learned Hiring & Tips for Job Seekers
Podcast Episode
Kitchen Side: Lessons Learned Hiring & Tips for Job Seekers
Kitchen Side: Team Offsites, SWOT Analyses, and Selfishness
Podcast Episode
Kitchen Side: Team Offsites, SWOT Analyses, and Selfishness
Kitchen Side: MMA, Objective Content Quality, Flaws of "Tone of Voice"
Podcast Episode
Kitchen Side: MMA, Objective Content Quality, Flaws of "Tone of Voice"
Lani Assaf (Maven) on Behavioral Science, First Principles, Free Will, and Education
Podcast Episode
Lani Assaf (Maven) on Behavioral Science, First Principles, Free Will, and Education
Kitchen Side: Marketers Aren't Storytellers, Hard Truths in SaaS, and SEO Signal vs Noise
Podcast Episode
Kitchen Side: Marketers Aren't Storytellers, Hard Truths in SaaS, and SEO Signal vs Noise
Kyle Denhoff on HubSpot's New Media Strategy, Podcasts, Creator Program, and Monetizing YouTube
Podcast Episode
Kyle Denhoff on HubSpot's New Media Strategy, Podcasts, Creator Program, and Monetizing YouTube
Branca Ballot (VP Marketing at Glide) on Startup vs Corporate Marketing Leadership, Driving Big Projects, and Remote Work
Podcast Episode
Branca Ballot (VP Marketing at Glide) on Startup vs Corporate Marketing Leadership, Driving Big Projects, and Remote Work
Kitchen Side: SEO Chad and the Benefits of Being Basic
Podcast Episode
Kitchen Side: SEO Chad and the Benefits of Being Basic
Kitchen Side: Curmudgeonly Hot Takes, Applied Barbell Strategy, and Threads
Podcast Episode
Kitchen Side: Curmudgeonly Hot Takes, Applied Barbell Strategy, and Threads
Gregory Ciotti on the Modern "Creator GTM" Content Strategy and Video as a Foundational Marketing Tool
Podcast Episode
Gregory Ciotti on the Modern "Creator GTM" Content Strategy and Video as a Foundational Marketing Tool
Melissa Zehner on Fractional Content Leadership and Fighting BS Content in B2B Marketing
Podcast Episode
Melissa Zehner on Fractional Content Leadership and Fighting BS Content in B2B Marketing
Mariya Delano on the Future of the Internet, Fragmenting Platforms, and Distribution in the Modern Age
Podcast Episode
Mariya Delano on the Future of the Internet, Fragmenting Platforms, and Distribution in the Modern Age
Chris Toy (MarketerHire) on Why Marketers Run the World, Adaptability for Survival, and the Generative AI Revolution
Podcast Episode
Chris Toy (MarketerHire) on Why Marketers Run the World, Adaptability for Survival, and the Generative AI Revolution
Spryng Conference Recap, AI, Kid's Table Stuff
Podcast Episode
Spryng Conference Recap, AI, Kid's Table Stuff
Bridget Poetker (Loop & Tie) on Content Hot Takes and the Transition from Content to Growth
Podcast Episode
Bridget Poetker (Loop & Tie) on Content Hot Takes and the Transition from Content to Growth
Kitchen Side: The Impact of Google SGE and AI on Business, Human Behavior, and Society
Podcast Episode
Kitchen Side: The Impact of Google SGE and AI on Business, Human Behavior, and Society
Defining Objective Content Quality Standards & Why Content Marketing is Cheesy with Margaret Jones (Airtable)
Podcast Episode
Defining Objective Content Quality Standards & Why Content Marketing is Cheesy with Margaret Jones (Airtable)
Kitchen Side: Planning vs Action, the Importance of Product Marketing in Content & SEO, the 3 Keys to B2B Marketing, and Taste
Podcast Episode
Kitchen Side: Planning vs Action, the Importance of Product Marketing in Content & SEO, the 3 Keys to B2B Marketing, and Taste
Kitchen Side: Learnings from Publishing 100 Podcast Episodes and How We Landed in the Top 10% of Spotify Podcasts
Podcast Episode
Kitchen Side: Learnings from Publishing 100 Podcast Episodes and How We Landed in the Top 10% of Spotify Podcasts
Natalie Marcotullio on the "Pass Me The Ball" Mindset and Strategic Tradeoffs in Startup Growth
Podcast Episode
Natalie Marcotullio on the "Pass Me The Ball" Mindset and Strategic Tradeoffs in Startup Growth
Joel Klettke on the Perfect Case Study, Why Process Matters, and Mindset Shifts to Tackle Fear and Uncertainty
Podcast Episode
Joel Klettke on the Perfect Case Study, Why Process Matters, and Mindset Shifts to Tackle Fear and Uncertainty
Kitchen Side: The Future of B2B Demand Gen, Generative AI's Impact on Content, and Leveling Up Content Marketing
Podcast Episode
Kitchen Side: The Future of B2B Demand Gen, Generative AI's Impact on Content, and Leveling Up Content Marketing
Contrarian Content Leadership Advice, Process is Overrated (?), and How to Grow Your Content Career with Benyamin Elias (Podia)
Podcast Episode
Contrarian Content Leadership Advice, Process is Overrated (?), and How to Grow Your Content Career with Benyamin Elias (Podia)
Building a Thriving Freelance Writing Career: Insights and Strategies from Kayla Voigt
Podcast Episode
Building a Thriving Freelance Writing Career: Insights and Strategies from Kayla Voigt
Kitchen Side: The Ultimate Imposter Syndrome Episode
Podcast Episode
Kitchen Side: The Ultimate Imposter Syndrome Episode
Bobby Pinero (Equals) on Founder-Led Content, Early Traction, and Faith Over Fear
Podcast Episode
Bobby Pinero (Equals) on Founder-Led Content, Early Traction, and Faith Over Fear
Generative AI's Impact on Content, SEO, and Search Behavior
Podcast Episode
Generative AI's Impact on Content, SEO, and Search Behavior
What Marketers Need to Know About GA4 and Content Analytics with JJ Reynolds
Podcast Episode
What Marketers Need to Know About GA4 and Content Analytics with JJ Reynolds
Running Product-Led Growth and Go-To-Market Motions During a Recession And Unlocking Career Growth with Holly Chen
Podcast Episode
Running Product-Led Growth and Go-To-Market Motions During a Recession And Unlocking Career Growth with Holly Chen
The Evolution of Digital Events, Finding a Competitive Edge, and Running a Marketing Team Like a Media Company with Palash Soni
Podcast Episode
The Evolution of Digital Events, Finding a Competitive Edge, and Running a Marketing Team Like a Media Company with Palash Soni
How to Build a B2B Software Company with Community and Use AI Tools to Be More Productive with Austin Distel 
Podcast Episode
How to Build a B2B Software Company with Community and Use AI Tools to Be More Productive with Austin Distel 
13 Content Marketing Best Practices for 2023
Podcast Episode
13 Content Marketing Best Practices for 2023
9 Blog Title Formulas that Drive Clicks and Shares (with Examples)
Podcast Episode
9 Blog Title Formulas that Drive Clicks and Shares (with Examples)
Kitchen Side: Blue Ocean vs. Red Ocean SEO
Podcast Episode
Kitchen Side: Blue Ocean vs. Red Ocean SEO
SaaS Content Strategy: How to Drive Actual Pipeline with Content
Podcast Episode
SaaS Content Strategy: How to Drive Actual Pipeline with Content
Red Ocean vs Blue Ocean SEO
Podcast Episode
Red Ocean vs Blue Ocean SEO
The Content Optimization Bible: Comprehensive 22 Point Guide
Podcast Episode
The Content Optimization Bible: Comprehensive 22 Point Guide
How to Write Copy that Resonates with Liz Willits
Podcast Episode
How to Write Copy that Resonates with Liz Willits
Ep 2: Alex Birkett
Podcast Episode
Ep 2: Alex Birkett
36 - content marketing strategy 101 with Alex Birkett, HubSpot
Podcast Episode
36 - content marketing strategy 101 with Alex Birkett, HubSpot
Alex Birkett: Content Growth Modeling
Podcast Episode
Alex Birkett: Content Growth Modeling
046: Tactical Tips to Move the Needle in SaaS Copywriting with Josh Garofalo (Sway Copy)
Podcast Episode
046: Tactical Tips to Move the Needle in SaaS Copywriting with Josh Garofalo (Sway Copy)
045: Building Competitive Marketing Content with Sam Chapman (Aprimo)
Podcast Episode
045: Building Competitive Marketing Content with Sam Chapman (Aprimo)
040: From Journalism to Marketing and Keeping the Human Element in Mind with Chelsea Castle (Chili Piper)
Podcast Episode
040: From Journalism to Marketing and Keeping the Human Element in Mind with Chelsea Castle (Chili Piper)
042: How To Fuel Your Content Machine with Kevin Indig (Shopify)
Podcast Episode
042: How To Fuel Your Content Machine with Kevin Indig (Shopify)
041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Podcast Episode
041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
043: How To Increase your Experimentation Wins with Andrew Anderson (ZenBusiness)
Podcast Episode
043: How To Increase your Experimentation Wins with Andrew Anderson (ZenBusiness)
037: Kitchen Side: What Should a Content Marketer Be Goaled On?
Podcast Episode
037: Kitchen Side: What Should a Content Marketer Be Goaled On?
038: Evolve Your SEO and Content Marketing with Ross Hudgens
Podcast Episode
038: Evolve Your SEO and Content Marketing with Ross Hudgens
027: Kitchen Side: Is Organic Traffic the Best Traffic?
Podcast Episode
027: Kitchen Side: Is Organic Traffic the Best Traffic?
020: Spark Creativity and Generate Memorable Content with Ryan Law (Director of Marketing at Animalz)
Podcast Episode
020: Spark Creativity and Generate Memorable Content with Ryan Law (Director of Marketing at Animalz)
019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)
Podcast Episode
019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)
015: Kitchen Side: Should You Hire Writers or Subject Matter Experts?
Podcast Episode
015: Kitchen Side: Should You Hire Writers or Subject Matter Experts?
018: Kitchen Side: How to Talk to Your CMO About Content Marketing
Podcast Episode
018: Kitchen Side: How to Talk to Your CMO About Content Marketing
017: Kitchen Side: How Do Growth and Content Overlap?
Podcast Episode
017: Kitchen Side: How Do Growth and Content Overlap?
013: The Long Game Podcast: A Fireside Chat with Tim Soulo, CMO at Ahrefs
Podcast Episode
013: The Long Game Podcast: A Fireside Chat with Tim Soulo, CMO at Ahrefs
012: The Long Game Podcast: Email Marketing Advice from Ilona Abramova, VP Operations at AppSumo
Podcast Episode
012: The Long Game Podcast: Email Marketing Advice from Ilona Abramova, VP Operations at AppSumo
014: The Long Game Podcast: How to Build Systems for Content & SEO (+ Advanced Poker Tips) with Bernard Huang (Co-founder at Clearscope)
Podcast Episode
014: The Long Game Podcast: How to Build Systems for Content & SEO (+ Advanced Poker Tips) with Bernard Huang (Co-founder at Clearscope)
011: Kitchen Side: Finding, Vetting and Hiring Freelancers
Podcast Episode
011: Kitchen Side: Finding, Vetting and Hiring Freelancers
009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris
Podcast Episode
009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris
007: The Long Game Podcast: Lessons in Risk, Game Theory, and Winning at Marketing with Bill King
Podcast Episode
007: The Long Game Podcast: Lessons in Risk, Game Theory, and Winning at Marketing with Bill King
010: The Long Game Podcast: Pursuing Excellence & Principles for Running 3 Businesses with Peep Laja
Podcast Episode
010: The Long Game Podcast: Pursuing Excellence & Principles for Running 3 Businesses with Peep Laja
Exploring the Omniscient Digital World with Alex Birkett
Podcast Episode
Exploring the Omniscient Digital World with Alex Birkett
008: The Long Game Podcast: Marrying High Caliber Content with a Demanding Publishing Cadence with Tracey Wallace
Podcast Episode
008: The Long Game Podcast: Marrying High Caliber Content with a Demanding Publishing Cadence with Tracey Wallace
004: Kitchen Side: How to Create a Content Editorial Calendar
Podcast Episode
004: Kitchen Side: How to Create a Content Editorial Calendar
006: Kitchen Side: How Top Content Creators Build Passionate Audiences
Podcast Episode
006: Kitchen Side: How Top Content Creators Build Passionate Audiences
005: Kitchen Side: How To Be An Effective Content Marketing Strategist
Podcast Episode
005: Kitchen Side: How To Be An Effective Content Marketing Strategist
001: The Long Game Podcast: Content Operations, Automation, and Storytelling with Tommy Walker
Podcast Episode
001: The Long Game Podcast: Content Operations, Automation, and Storytelling with Tommy Walker
How to Create a Content Calendar: Free Template
Podcast Episode
How to Create a Content Calendar: Free Template
002: Kitchen Side: Behind The Long Game Podcast
Podcast Episode
002: Kitchen Side: Behind The Long Game Podcast
GMT 189: How to Acquire Customers via Content Marketing
Podcast Episode
GMT 189: How to Acquire Customers via Content Marketing
GMT026: Alex Birkett – Growth Marketing Manager at HubSpot
Podcast Episode
GMT026: Alex Birkett – Growth Marketing Manager at HubSpot