Performance marketing leader that aligns teams, creates agility in process, and uses data to create new ways to connect with buyers and accelerate growth.
I’ve had both in-house and agency roles, leading teams to solve core marketing and business challenges. Along the way I’ve worked with amazing clients, from large enterprises (American Express, Microsoft, The Nature Conservancy) to early-stage start-ups. I’ve led projects that put insights into action to illuminate customer needs and execute strategies that successfully optimize processes, attract attention, create loyalty, and drive conversion.
2020 Demand Gen B2B Innovator Award (Buyer-Focused Marketer Category)
I love building small businesses. I went to law school and business school, but I couldn't get excited about going to work for a big consulting or law firm. Small business growth is what I love. I get to do that every day at Infusionsoft... helping OUR business grow by helping tens of thousands of entrepreneurs grow their businesses using our marketing and sales software.
Specialties: All things related to small business growth.
IT Cost Estimation, IT Business Cases and Price-to-Value alignment of your IT contracts @ Metri | Chairman @ COSMIC Talks about #begroten, #businesscase, and #softwarecostestimation
Since 1999 I am active in the field of pricing, valuing and estimating of IT projects and services.
I am currently advising major public and private organizations in Europe to help them to get a grip on the value and cost of their IT and to provide them with an understanding of how their IT components perform, compared to the industry. Performing Financial Data Analysis on External and Internal IT Service Providers to back up IT decisions with fact-based business cases. This type of advice concerns both the infrastructure and application domain. It also includes fact-based advising for sourcing deals and regular price-alignment contract benchmarks.
My personal objective is the creation of insight. Insight is the starting point of making informed decisions, whether it is on pricing, estimating or managing IT projects and services. Decisions based on insight are better defendable, less questionable and lead to better results.
I am an active member of several communities in the areas of pricing, parametric estimating, functional sizing and cost calculation. I am President of the Board and member of the Measurement Practices Committee of COSMIC and a member of the Counting Practices Committee of Nesma. I was Program Chair of the International Workshop on Software Measurement in Rotterdam in 2014 and Haarlem in 2019.
I am a regular speaker on international conferences on the pricing, valuing and estimating of IT projects and services. So when you need a speaker or experienced consultant on one of these subjects, take a look at the publications below or contact me.
The Customer Listener | Global Speaker on Customer Experience & Listening Leadership | #CX | #VoC | #VoiceoftheCustomer | #CustomerCentricity
KEYNOTE SPEAKER
- 'Kissing a Cactus' - How to Transform Your Brand Into a Listening Brand
- 'See Me, Feel Me, Touch Me, Hear Me' - an inspiring talk about the healing power of listening in all kinds of relationships, including customer relationships and personal relationships
- 'Bring Back That Loving Feeling' - an inspiring talk about the power of unconditional love for your customer
- 'Mind The Gap' - an inspiring talk about why customers either hate or love technology
TRAINER
- Customer Journey Mapping - for professionals who want to learn how to improve customer processes for improved customer experience
- Stop Selling, Start Listening - for sales people who want to sell more by talking less and listen more
- Powerful Presentations - for anyone who wants to improve his/her presentation skills and at last enjoy speaking for an audience
MASTER OF CEREMONY (MC)
WRITER
I wrote 7 books on business, marketing and customers.
Feel free to contact me if you like to know more.
email [email protected]
phone +31 6 52 456721
Shopping Centre Asset Manager at CPI Property Group
Highly competent Asset Manager in commercial and residential real estate segment with several years of experience in most successful companies and leaders in Central Eastern Europe. Confident and reliable manager with attention to detail having proven track record in Asset and Letting Management on various real estate portfolios.
CEO and Founder at Key Search | We hire your key leaders | Executive Search For The Digital Economy
Franziska is a seasoned Executive Search professional with over 16 years of experience in the digital space. She is the CEO and Founder of Key Search, a boutique firm that specializes in hiring top executives for well-known brands and start-ups in the digital economy. She leads a team of experts who are passionate about attracting and hiring exceptional leadership talent and matching it with great companies.
With a background in Human Resources Management and International Business, Franziska has built a strong network and reputation in the technology sector, working with some of the world's most successful and ambitious companies. She is also certified in Predictive Index and Startup Board Academy 2023, which enable her to provide insights and guidance to her clients and candidates on leadership, strategy, and innovation. Franziska's mission is to bring Executive Search to the next level by creating value, trust, and impact for the digital economy.
Share this
Share to:
- or -
Copy the URL below and share to your favorite social platforms.
How it works
The shared link will allow the reader to click through to the final url for this piece, skipping the need to sign up or log in to engage with the content.