VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
I'm an experienced well-rounded marketing manager. I grew a B2C home decor company to over $1M in
annual revenue. I worked for several SAAS B2B companies managing email marketing, content marketing, and affiliates.
I've created and managed blogs, affiliate programs, referral programs, influencers, cold email
outreach and social media. I have a deep passion for CRO, A/B testing and UI/UX. I'm a humble self-starter, quick learner.
Here is my content writing portfolio - https://clearvoice.com/cv/BenKazinik 🙌
Email me - [email protected]
An experienced freelance writing and marketing professional with particular experience in financial services, Human Resources/careers, economics and real estate. OIF vet, former captain, U.S. Army National Guard. Multiple command tours in infantry and military intelligence. Logistics and operations fanatic. Now full-time civilian and freelancer/independent. Guitarist, fiddler, Irish traditional music enthusiast and all around fixer.
I teach real estate agents how to leverage Facebook marketing to generate more leads, book more appointments and close more deals.
In the last 24 months I have worked with over 4,200 real estate agents and brokers and have personally generated over 52,500 real estate leads while teaching other agents how they can generate a consistent 2-5 leads per day.
We have built a proprietary software (Arsenal MKG - www.arsenalmkg.com) to help simplify and automate much of the lead generation process and have landing pages, email & SMS follow up, and lead notifications all set up in less than 60 seconds.
Realtors: Get 15 EXCLUSIVE Leads In The Next 30 Days Here: https://www.arsenalmarketing.io/lead-challenge
I'm an eCommerce leader who's passionate about digital transformation and designing outcome based solutions. I bring a strong level of trade experience and commercial rigour to agency, coming from a client side background with revenue responsibility in excess of £100M.
With over 15 years’ experience in commerce and b2b sales, I specialised in commercial agreements and pricing strategies across both sales and media. I have helped solve complex trading challenges with Amazon Retail, resulting in double digit revenue growth for consecutive years across mature markets within EMEA.
Passionate about people, I have helped build numerous teams and practices, client and agency side. Also an experienced coach and mentor with credentials from Harvard Business Publishing, I was the senior sponsor for Level Up, Publicis Groupe’s management training programme designed to help inspire the leaders of tomorrow.
I've been retained in numerous consulting roles covering retail media strategy, capability development and joint business planning across blue chip clients such as Colgate-Palmolive, Disney, Samsung, P&G, Hewlett Packard and Vodafone. I have assumed multiple media and adtech partner lead roles, which have helped agency teams expand capabilities, meet new client challenges and grow revenue.
Dad; CEO; AI Innovator; Sheep Dog | ex CBS, Fox, BofA
Conceptualizing, formulating and implementing best of breed online businesses with experience centered on general management: operations, sales & marketing and product & tech sides of digital businesses.
LowerMyBills.com: Comparison shopping/lead gen engine in mortgage, insurance and education. Senior leader on customer acquisition team. Experienced annual revenue growth from $20MM to $200MM. Company sold to Experian for $330MM. Acquired by Experien.
Countrywide Home Loans: Fortune 100 home lender. Managed all areas of online/digital media acquisition: display, search, affiliate and email channels. Grew display business to Top 10 spenders online (Nielsen AdRelevance). A Top 5 spender with Commission Junction. Built and maintained channel P&Ls & operating Plans. Acquired by Bank of America.
Fox Audience Network: Built 3rd party network, from 0 publishers and $0 in revenue to 1000 publishers and $30MM in revenue with 165MM unique users and #5 on ComScore's Top Ad Network list by the end of Year 1. Visualized and set requirements/prioritization for product platforms: Publisher Portal, Audience Insights and MyAds. Transitioned to run the self serve advertising platform, MyAds. Managed 40K+ advertisers, $40MM/year business. Merged with Magnite.
TrueCar: First CMO. Developed first comprehensive growth strategy: omni channel; TV & Digital. Managed $100M budget. Went public.
OpenX: Ran Publisher Development sales team, implementing revenue operations best practices from CRM to reporting & analytics. Results helped double revenues YoY, in addition to expanding coverage of ComScore Top 100 Publishers (60%). Responsible for go-to-market strategy & operating plan.
CBS: Lead global programmatic team and $250M P&L (sell side). Managed new customer acquisition for CBSAll Access (Paramount+); $50M budget and built programmatic buying team (trading desk).
LiveRamp: Pioneered addressability with RampID and ran global publisher business: product, GTM, client services and sales. Lead a team that activated 8K Publishers & $1B in spend directly with Nielsen Top 100 advertisers.
Jiffy.ai - Built a workflow RPA/AI platform which is automating the "order to cash" process for top agencies and publishers: 30% of top agency hold cos & 40% of ComScore Top 50 publishers.
Spiny.ai - Leading a content monetization AI platform; revolutionizing premium digital content creation and analytics.
Specialties: Business/operating plans, deal and contract negotiation, sales strategies, mergers and acquisitions, product and tech requirements and advanced analytics.
• Proven, motivated leader with extensive public sector sales leadership experience
• Demonstrated results-orientation through creative problem solving with customers
• Extensive experience in selling and closing custom cloud services deals
• Great oral and written communication skills, with strong executive presence and interpersonal skills.
• Creative, self-starter with a proven track record of delivering results
• Significant business development experience with cloud, device and telco partners (ISVs, Resellers and Distributors)
Specialties: Distance Learning, Remote Learning, K12 Education Technology, Public Sector Accounts, Negotiation, Online Services, Cloud Computing, Virtualization Technology, Corporate Strategy and Planning, Relationship Management, Leadership, Supply Chain Management and Product Management, Higher Education, State and Local Government
Stop for a moment and think of all the people you know (really know...not just on Fakebook) that have lives that you'd want.
In fact...lives you'd actually switch for if given the chance by a magic genie. But here's the catch - you have to take all parts of their life - their schedule, their relationships, their health - all of it. How many do you know now?
If you're like most business owners and entrepreneurs we ask at our live events, the answer is usually 1-2 people in 100. That's a staggeringly low number among people that are "successful". But why?
Aren't there plenty of self-help and self-improvement books and courses out there?
Biz opportunities and money-making seminars?
Yes!
The answer is simply that most people are on the wrong path - one that doesn't lead to the life they really want. They created their business to provide freedom (both financially and with their time), but ironically it's become the very thing that has taken it away.
That's where Lifeonaire comes in (BTW I know it's a weird word but think Millionaire - except with a LIFE). We are a company devoted to helping people discover then live the life they want - one of prosperity and abundance. In other words...one they love!!!
Simplified ActiveCampaign Sales Funnels For The Savvy Real Estate Investor
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