CEO @ Women in Sales | B2B SaaS Sales | LinkedIn Top Sales Voice | Chicago 50 on Fire | Strategic Advisor
Carrying 10+ years of SaaS sales experience, Alexine Mudawar is backed by numerous President’s Club awards, quarterly high achievement recognitions, and a consistent track record of surpassing quota. She serves as CEO of Women in Sales with a focus on elevating, empowering, and promoting women within the sales profession. She’s been recognized as a LinkedIn Top Sales Voice, Salesforce Top Sales Influencer, and Crunchbase Most Influential Women in Sales.
Founder At DemandJen | Keynote Speaker | Sales Training
Former Chief Evangelist at Challenger and host of The Winning the Challenger Sale podcast, where she grew the audience from 2K to 20K monthly listeners. With 18 years in enterprise sales and over $50M sold to C-level executives, Jen specializes in helping Sales and Marketing teams challenge the status quo and navigate customer risk aversion. B2B Sales leaders bring in DemandJen to run Sales training workshops for MMKT and ENT teams (discovery, pipeline gen, activating champions, writing for an executive audience, gaining buying group consensus).
Sales enablement and training professional with sales and training experience in the biopharma and life science industries. Passion for providing relevant skills and product training to up-level commercial teams knowledge and skill sets around a variety of areas including coaching, active listening, negotiation, objection handling, prospecting, funnel management and presentation skills.
Serial entrepreneur, petrolhead and technophile. Since I was a child I have been trying to put both together. It sometimes went wrong, it sometimes went better. But my goal has always been the same: to develop innovative technology products to improve business processes as well as people's life. That is my passion.
GM/CRO/CBO - Hands On, High Energy Sales & Marketing Executive
As a seasoned, high energy and hands-on hi-tech sales and marketing professional, I've been at the forefront of scaling businesses from the ground up, moving the needle from idea to over $100M+ in ARR. My unique expertise bridges the gap between strategic vision and actionable results. Whether it's leading sales and marketing teams to data-driven decision-making, my goal has always been clear - drive growth and ensure sustained success.
Over the years, my leadership roles have spanned across various industry giants and innovative startups. Proudly, I started my career at Goldman Sachs where ultimately I led the Internet Infrastructure team at the firm. At Akamai, I wore multiple hats, overseeing Architecture & Infrastructure while managing a 70 person organization and over $100M budget. I then transitioned over to the Sales & Marketing organization as the head of Strategic Account Development, working with the largest media companies in the world and leading the competitive winback team which resulted in revenue growth from $20M to over $150M ARR.
At IDT Global Services, I was a key part of the executive team as CRO & Head of Marketing, growing the organization to over 900 employees and providing meaningful employment for new immigrants to Israel.
My entrepreneurial spirit found its pinnacle when I co-founded Viewbix, as CEO I ultimately led the company to a successful acquisition by Algomizer/Gix Technologies. Subsequently, I joined Jeeng as the GM of Messaging, growing revenues by over 600% in 2 years and as an integral part of the executive team that helped lead it to the $100M acquisition by OpenWeb.
In every role, my focus has been to be in an impactful role that helps determine the success of the company. Creating a culture of collaboration, prioritizing client success and mentoring the next wave of leaders. My journey is a testament to the fusion of visionary leadership and ground-level execution.
And having a great time doing it!
Product Leader and Strategist
An entrepreneur with a passion for creating new products and harvesting new ideas. I have started my own company and have created many B2B SaaS products. I have consulted in the digital marketing and technology space for over 15 years working with advertisers, publishers and a diverse set of marketing tech companies. My experience includes product management, analytics, product marketing, platform solutions, partner management, business development, sales, media planning, technical operations.
- Extensive experience in launching and scaling products from planning through product roadmap to implementation and go-to-market
- Proven track record of identifying new market opportunities and optimizing strategic partner’s businesses
- Defined the product development process as the first product manager at multiple companies growing and managing a team of PMs.
- Product responsibilities range from ideation, product strategy and roadmaps, setting the cadence of agile sprint planning processes and go-to market messaging and evangelization.
- Experience in a wide range of business environments including early stage startups, IPO stage and large publicly traded companies.
Specialties: Agile & Waterfall Development, UI/UX, customer insights, analytics, personalization
Accomplished jazz piano player
An advocate for breaking down barriers and building connections through the elevation of diverse voices and multisensory storytelling. 15+ years in customer service with a love and passion for bringing joy to people and their work.
I am a hands-on fractional executive. This means that I leverage my 30+ years leading marketing, sales, customer success and revenue operations to help companies rapidly evolve and scale.
I offer my fractional services three ways:
🔥 “Revenue Confidential”, an asynch Slack offering for CEOs and their teams to ask unlimited inquiry with access to GTM frameworks and articles on their most pressing challenges. This is supplemented with a 1 hr 1:1 advisory call per week
🔥 “Hands-On Fractional”, a dedicated amount of time each week to accelerate GTM strategies and tactics, with the scope continually evolving as we progress
🔥 “Rapid Response” services which are tightly scoped projects to rapidly achieve specific measurable results in weeks or months at the most
For companies that are $1M to $5M ARR, this means helping CEOs to accelerate growth with repeatable & predictable revenue generation through:
1️⃣ Find Product Market Fit through a structured iterative process
2️⃣ Driving high NRR through a sales process that focuses on customer valued outcomes
3️⃣ Define their categories and author foundational thought leadership content that aligns product value with messaging that the market desires
For companies that are $5M to $50M, this means helping CEOs and CROs to accelerate revenue growth through:
1️⃣ Value alignment to customer outcomes across the entire revenue lifecycle
2️⃣ Scaling the GTM team through the rapid ramping of quarterly new hire cohorts
3️⃣ Three year revenue modelling with new hire and pipeline capacity planning
4️⃣ Identify & stop revenue leaks that get created due to rapid scale and evolution
For companies that are $50M to $100M, this means helping senior leadership teams to optimize revenue attainment and realization through:
1️⃣ Revenue Leak identification & elimination across the entire revenue lifecycle
2️⃣ Aligning Product - Marketing - Sales - CS through a Value Architecture process
3️⃣ Multi-year growth modelling with ramp, pipeline and operational capacity planning
4️⃣ Increasing forecast accuracy through cross-organizational processes & systems
Let's talk about the impact that I can help you achieve. Book your time here:
https://tinyurl.com/JTfor30Min
I am motivated by helping companies solve problems and seize opportunities with the use of strategies unique to their organization and building more authentic relationships with their customers. I consider optimizing operations and creating positive and productive work cultures critical to these purposes. To accomplish these objectives, I prioritize the identification and measurement of key results, the cultivation of great teams, and the investment in relationships and organizational cultures that are lasting.
I have enjoyed many executive level positions throughout my career in marketing, sales, operations, and organizational leadership. Through my personal and professional experiences, I have acquired the following skills and learned the following about my leadership abilities:
I can successfully create, scale and operate small to large programs.
- I put the customer at the center of all that I do
- I bridge the space between vision casting, strategy development, execution, and ongoing operations
- I adapt to the environment in which I find myself
- While my professional gut is sound, I seek data to inform the decision-making process
I can align, lead and grow exceptional teams.
- I manage up and down organizational structures
- While I am wired to win, I thrive in a collaborative team environment
- I tell great narratives, recognize contributions, and build relationships to motivate
- I understand that a culture of accountability starts with me assuming personal responsibility
I educate, refine, and drive myself to continually improve.
- I am constantly learning because the world and business landscape continually changes
- I stay on top of best practices and emerging trends/tech
- I scan the horizon for opportunities my organization can seize
I enjoy meeting new people and hearing new perspectives. Reach out to me if you would like to talk about growth strategies, organizational leadership, or perhaps even golf.
Professional Skills
Judgement and Decision Making | Critical Thinking | Complex Problem Solving | Strategic Planning | Cross-functional Leadership | Speaking | Social Perceptiveness | Management of Personnel Resources | Management of Financial Resources | Systems Analysis | Systems Evaluation | Service Orientation | Operations Analysis
Knowledge
Administration and Management | Marketing and Sales | Strategic Program Development | Personnel and Human Resources | Customer and Personal Service | Economics and Accounting | Communication and Media | Education and Training
Founder & CEO at Maze, the testing platform empowering product and marketing teams to test, learn and act rapidly
https://boards.greenhouse.io/maze/
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