Jim Goldman is the co-founder and CEO of Trava, created to protect small and medium-sized businesses from the potential damage of cyber threats. Jim is a nationally published author and frequently requested speaker and subject matter expert on technical topics such as IOT, data communications, LAN (local area networks), firewalls, and more. He was a university faculty scholar at Purdue University where he served as a professor and associate department head. During his tenure he developed three degree programs: Network Engineering, Information Security, and CyberForensics, and the Purdue Malware research lab for malware reverse engineering. Jim also started a research lab serving the FBI and trust organizations for cloud computing companies that included Salesforce. Jim served as Exact Target’s first CISO, responsible for enterprise-wide security governance, risk management, and compliance. He continued this role with Salesforce in global capacity, where he built the company’s first Security GRC organization. Jim carries a commercial property casualty and insurance license in the state of Indiana. He and his wife Susan live in Indianapolis where they teach marriage classes. He also volunteers at his grandson’s kindergarten school.

Do you know *exactly* which customers to target and what fuels their buying decisions? If not, growth will always feel painfully slow. I can help. Hey, I’m Katelyn Bourgoin. I'm a marketer by trade and a 4X founder by choice. My specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter. I've been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth." I’ve run my own branding agency—reeling in clients like Target and Holiday Inn—built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine once called “the next LinkedIn” (spoiler: that last one didn’t quiiiiiiite go as planned). Over the years, I’ve been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more. That's my professional highlight reel... but what does any of it really mean? And why should you give a damn? Well, it means that I've been in the game long enough—and made enough mistakes along the way—that I know some stuff. I founded Customer Camp because I was sick and tired of watching smart people struggle. We help teams to focus on what matters most, yet is often neglected: deeply understanding their customers. After all... whoever gets closer to the customer wins.