I started my career managing Searching Engine Optimization (SEO) for Tableau Software. SEO was a bit of an arcane science at the time. I remember presenting a dashboard of search engine rankings to the whole marketing team, using a heat map to show rank (color) and search volume (size). When the CMO had a lightbulb moment, I felt like a star — and I was hooked on the incredible impact data can have. I thrive when representing technologies that shoot no lower than the moon. From a childhood love for science fiction novels to working for bleeding-edge AI startups, I’m most inspired helping businesses create categories and engender paradigm shifts. My goal is to convince prospects: This technology is the future. Move early. ** Special skills: go-to-market strategy, feature & product launches, public speaking, SEO, copywriting (five words to five thousand), HTML & CSS, dashboards & analytics Tools: Hubspot, Google Analytics, Figma, Google Search Console, Google Tag Manager, Salesforce, Tableau, WordPress

With over 15 years of experience in data analytics and AI, I am the Head of Product, Data & AI Cloud at Google, where I align Google's data analytics and AI technologies with our customers' greatest opportunities. I also share my expertise in data product management as a guest lecturer at universities, where I teach MBA students how to design, build, and launch data-driven products and services. I have a passion for solving customer problems with data and AI. In my previous roles, I led the data analytics consulting arm for Americas and APAC at Google and -prior to the acquisition- at Looker, where I helped customers achieve their business goals with data-driven insights and solutions. I also founded and led DAS42, a leading data analytics consulting firm that helps clients optimize their data infrastructure and analytics capabilities.

Soy un joven multipotencial con interés en empresas de triple impacto y en resolver desafíos de organización y comunicación de manera didáctica y creativa. #BCorps #EmpresasB #TripleImpacto #Sustentabilidad #Multipotencial

'Why make things so difficult through thinking in impossibilities, when you can make things easier through thinking in possibilities?' I have this thought once and a while, especially when encountering unnecessary bureaucratic and old school processes. These are the moments that I am energized to develop new concepts to make things easier, because I strongly believe that we can have a more joyful world when we look at things as easy as possible, in a perspective focused on opportunities instead of impossibilities. I am a lead in CRO/experimentation, in creating experimentational cultures and programmes, to help companies evolve from assumption and opinion based way of working to the development of validated solutions of customer problems. I have created and managed 300+ A/B tests, led and coached multiple teams to start experimenting. I have 10+ years of experience in the online business, moving from online marketing to CRO and setting up experimentational cultures and programmes for A-brands. Nominations and Awards: - DDMA Dutch CRO Awards: Multiple nominations (2x 2022, 2x 2021) and winner in 2021 - Experimentation Culture Awards: Team nomination (2022) - European Digital Media Awards, Nominated 2018.

With 10+ years in the industry, I specialize in constructing robust UX infrastructure and fostering organizational growth to empower product and development teams. My career started with a Bachelor's degree in Psychology, which served as a stepping stone toward earning a Master's in Human Factors and Industrial-Organizational Psychology. This fusion of psychological expertise, organizational insight, and technology became the driving force behind my passion for crafting exceptional UX solutions. My venture into the aviation industry began with designing UAV interfaces for the United States Air Force and later extended to the commercial airline sector, where I contributed to revenue generation by enhancing customer experiences. Along the way, I've achieved numerous UX awards, emerged victorious in several hackathons, delivered compelling talks and workshops at various conferences, and even hold a United States patent. I currently work as the UX Research Principal at American Airlines where I inspire teams to conduct high-fidelity qualitative and quantitative research that speaks for the customer - their problems, desires, thoughts, and feelings. We collaborate with business and development to design travel experiences that customers find empowering, delightful, and accessible.

I love writing software, solving problems and sketching.