Better Every Day.

Chief Marketing Officer (CMO) | Advisor | Board Member | Growth Driver | Category Creator | Go-to-Market Architect Revenue-driven, analytical go-to-market leader Leader, team builder and hands-on player coach. Drives improved sales and marketing effectiveness by building modern marketing platforms and training sales and marketing staff to use an agile, data-driven, metrics-based approach Achievements * 3X chief marketing executive and growth driver for more than a dozen companies * Led 25-person marketing team that grew revenue 5X to more than $100M * 6 exits (2 IPOs, 4 acquisitions) * Invited speaker at more than a dozen conferences * Top 50 B2B Marketing Influencer * Office of Naval Research Fellow * Co-author of 10 US Patents Vertical industry experience: financial services, insurance, telecom, healthcare, pharma, high tech, manufacturing, and utilities. Strategic specialties: strategic planning, market analysis, positioning, branding, go-to-market strategy, customer experience, journey mapping. Operational specialties: demand generation, content-driven marketing, inbound and outbound marketing, account-based marketing and sales (ABM/ABX), product marketing, social marketing, analytics, market research, pricing, positioning, messaging, branding, public relations (PR), analyst relations, product management, customer success, product development, licensing, partnership development, and sales enablement.

I lead customer conversations, implementations and journeys to enable cloud connectivity. Working with APIs and microservices to make hybrid and multi cloud environments work easier and better and getting customers to the forefront of technology and innovation. An experienced solutions and technology architect specialising in application integration approaches and API-first application design. Proud MuleSoft and Salesforce alum.

Leading dynamic global organization focusing on engineering, platforms and capabilities across medical, HCP promotion and consumer. We design and execute from ETL to business delivery in multi cloud environments. We build capabilities for full scale personalization capabilities across internal/external and tech/martech. Team members can learn technical skills in SAAS, R, SQL, Python, data visualization etc. We execute/manage/advise projects ranging from full data model design from a confirm layer up to descriptive statistics to regression, attribution, behavioral segmentation across the business. Recently we are leading the transformation to an audience driven ecosystem and are now focused on scaling capabilities across customers. During this process we are creating an integrated view of our consumers to help link the right creative to the right person at the right time. We are staging AI & Gen AI products to enable the next leap for our customers.

Steve Shultz serves as Head of Strategic Meetings Management & Operations at Lincoln Financial Group where he leads the SMM Strategy for managing enterprise-wide meeting & event activities, processes, suppliers, technology solutions and data analytics. Shultz serves as Account Administrator of Lincoln's Award Winning Cvent Strategic Meetings Management program and is also responsible for systems integration, operational improvements, project planning, change management & managing changes to scope. He serves as a subject matter expert to team members and internal/external stakeholders on event management best practice standards, templates and practices. Shultz enjoys developing strategic account relationships, working closely with a diverse cross functional team including IT, procurement, legal, compliance, business resilience & security and various hotel & travel NSO's. Prior to joining Lincoln in 2013, Shultz served as Director of Events with Global Spectrum (now Spectra) at PPL Park (now Subaru Park) where he helped attract national touring acts to the 20,000 seat stadium, increase attendance & managed a Guest Services Program that achieved top satisfaction ratings by Turnkey Sports & Entertainment. Earlier in his career, he served as Director of Operations and Game Presentation for the Philadelphia Soul of the Arena Football League. He earned back to back selections by the AFL to direct ArenaBowl XXI and XXII (2007-2008) Weekend in New Orleans, ranking him among the top in the league. Shultz is a graduate of York College of Pennsylvania, where he received a Bachelor of Science degree in Sports Management with a Minor in Marketing and a Concentration in Athletic Administration. He is a frequent speaker at Cvent Connect and serves on the Cvent Customer Advisory Board. Shultz resides in South Jersey with his wife, Stephanie, and their two energetic children. He is also Lean Six Sigma Yellow Belt Certified and is one of very few to hold every Cvent Certification.