Senior B2B content manager and editor | Author at contentfolks ✉️
I’m fio (fee-oh), and I’m the one you call when you’re ready to set up or scale a high-performing content program for your B2B SaaS company.
I’m also the one you read if you subscribe to contentfolks, a fortnightly newsletter that is a blend of sticky notes, big content marketing ideas, and small practical examples. Maybe you’ll find it useful? → contentfolks.substack.com ✉️
I love building small businesses. I went to law school and business school, but I couldn't get excited about going to work for a big consulting or law firm. Small business growth is what I love. I get to do that every day at Infusionsoft... helping OUR business grow by helping tens of thousands of entrepreneurs grow their businesses using our marketing and sales software.
Specialties: All things related to small business growth.
Customer Happiness Specialist at Epignosis learning technologies
Salvator Dali once said "Don't be afraid of perfection, you will never reach it." and that pretty much summarizes my view in life. As a perfectionist, I obtained my Bachelor Degree in Marketing with honors while working full time in Retail Banking. After that I worked in Customer Service on behalf of two big insurance companies while attending many seminars and learning Spanish.
Today, I'm a Customer Happiness Specialist in Epignosis LTD and in the same time I'm studying Spanish Language and Literature in EKPA university.
Hey ya'll, a little about me... I am a veteran People executive, with 15+ years of both tactical and strategic Human Resources experience. I've spent that time designing and leading people teams across a range of businesses and sizes to help them scale.
I'm deeply devoted to creating an environment where team members can thrive. I focus on finding the perfect combination of structure and practicality to attract and retain the most talented individuals. At TrovaTrip, I lead a talented team of people and talent professionals. We are growing and building a world class team!
Living in the beautiful Pacific NorthWest, I enjoy exploring with my husband, son and English bulldog. Cooking, hosting and creating memorable experiences through food and hospitality for friends and family bring me joy!
Susan Guillory is a content creator and strategist. A small business expert, Susan has published content on Forbes, Nav, Intuit, AllBusiness, and other respected publications. Her experience is diverse, ranging from financial technology to travel.
Susan's areas of specialty include: business blogging, content marketing strategy, and copywriting.
What's required for Faster & Cleaner Decision Making?
Building collective entrepreneurial dynamic capabilities that support transformative learning leads to faster, cleaner decision-making throughout networks. This means in between individuals, departments, organizations, ecosystems, and communities.
The drains on untapped value in co-creative potential is being wasted every day in muddled, confusing, and ambiguous conversations followed by ill-formed agreements and commitments. Making negotiation affordances easier to design, model, and make accessible opens up space for collective sensemaking.
I conduct learning sessions with individuals and groups to discover how they do what they already do well and support awareness of how affordances in negotiations can be draining value and how to design more inclusive dynamic models for cooperating, collaborating and coordinating work both within and though their networks.
I offer a portfolio of unique training programs and can co-facilitate productive dialogue using a host of well-vetted frameworks including but not limited to;
Symbolic Modeling
Clean Space *
Wardley Mapping *
Platform Design ToolKit *
Ecosystem Mapping *
Value (Outcome) Mapping *
Affordance Mapping
Humanitarian Negotiation Grid
Business Model Canvas
Milky Way for EA *
* Co-facilitation with well-vetted Partner Network
Engagement profiles:
Short and Long-term consulting/coaching/training packages for Individuals, entrepreneurial firms (start-ups and small teams) and communities.
To discuss needs and explore more, book a meeting with me at https://calendly.com/susanhasty
I lead weekly open science Labs exploring Resilience and Negotiation Affordances through the lens of the Active Inference framework.
Look for announcements about free training sessions open to the public beginning in Feb 2024.
DM me if you have an interest in learning more.
Experienced developing & managing multiple sales channels, including independent reps, direct mail and catalogs, dealers, and OEM partnerships. Creative analytical thinker able to provide practical solutions to business and marketing challenges and opportunities.
Resourceful executive expert at identifying opportunities through market and industry assessment. Strategic planner with energy, drive, and extensive experience implementing for results, growth, and long-term profitability.
Proven ability for leading new sales & marketing initiatives and introducing new products & services.
Specialties:
Market research & analysis
Content development for customer engagement
Product & brand management
New product launch
Customer service & satisfaction measurement
Customer relationship management (CRM)
Budget development & cost control
Employee development & coaching
Experienced content director, strategist, and editor. More than anything, I keep our partners happy. Extensive journalism, advertising sales, and marketing management background with a Master’s Degree in Creative Writing.
Chicago Booth MBA with 15+ years diversified strategic and significant marketing and partner leadership for growing and developing award winning talented teams. Featured speaker & published for achievements in all things customer & partner - branding, business development, content marketing, customer value, customer marketing, customer advocacy, customer advisory boards, customer loyalty, customer & partner measurements (NPS, satisfaction), customer insight solution and customer training and education. Leading key opportunities with B2B and B2C market leaders for strategy, value proposition, customer centric sales funnel, demand gen, customer insight, customer experience, customer journey, customer engagement, field marketing and events.
Worked or lived in regions of North America, Asia Pacific & EMEA. Dual citizenship. Work authorization for USA, Australia & New Zealand.
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