Experienced marketing professional with a proven track record of driving business results through conversion-driven marketing campaigns, sales and marketing alignment, and demand generation initiatives.
VP of Marketing: The Juice | Host of Modern Day Marketer | Host of Stacking Slabs Podcast for Sports Card Collectors and Investors
I've spent 12 years in the B2B SaaS industry in various marketing functional and leadership roles. I wake up every day thinking about messaging and positioning, sales alignment, demand generation, and content creation. I am highly focused on building out go-to-market strategies that elevate the organization's brand and develop sales pipeline. I am results driven and believe it's all about bringing in the right people.
I write about modern day marketing, brand building, content distribution, and content marketing.
Journalist, Creative/Technical Writer, Copywriter. Expert in collecting and conveying complex information to a target audience.
I am curious and industrious, and my career has spanned decades--including the one when the internet changed journalism forever--so this journalist has become someone who specializes in collecting and articulating often complex information to reach a particular audience. In 30 years as a contract writer, I've worked for numerous clients at a time, writing and editing myriad types of deliverables. I've written stories in the thousands on business and finance; in the hundreds on tech; dozens on sustainability; and futher hundreds on everything from art to parenting, culture, interior design, all the way to rehabilitating injured dairy cows.
Further, I've worked as a community liaison for an EPA Superfund Project, a writer for a federal Opportunity Zone project, a writer/researcher for a Department of Housing disaster recovery and resilience project, and Director of Communications (contract basis) for a European wave energy company.
I've cowritten books on meaningful work and written websites to blogs, scripts, investment documents, and grant proposals. I once wrote a report on wastewater systems in the Texas panhandle. I like learning new things and tackling the challenge of delivering exactly what is needed. I meet deadlines, love a good editor, and play well with others.
Senior Advisor - Content Strategist & Tools Specialist at Ciena
With over 20 years of experience in the technical communications field, I have contributed to all aspects of content management. I support all tasks related to authoring tools setup and maintenance, authoring standards, and publication/single-sourcing processes, including creating templates with Adobe Technical Communication Suite for various output formats (HTML5, PDF, Webhelp, and EPUB).
I recently led the transition to a DITA XML environment using Adobe FrameMaker (including template and EDD development), and am currently leading the implementation of XML Documentation for Adobe Experience Manager (including translation strategy).
• Passionate about helping individuals develop and grow to meet both current and future business needs
• Adept at building relationships and dedicated to aligning business needs with people strategy
• Excellent at developing and delivering engaging training sessions and materials
• Natural ability to lead teams, fostering open communication and teamwork to creatively and efficiently resolve complex people, process, and technology challenges
• Exceptional process and project management skills with ability to prioritize, multi-task, and meet deadlines and deliver projects that exceed expectations
Specialties: Learning and Development, Coaching, Facilitation, Human Resources, Technology Adoption, Change Management, Business Process Reengineering, Project and Program Management
Colombian-American Salesforce Architect Evangelist. I believe that technology has the ability to dramatically increase our quality of life, especially for the world's most vulnerable people.
B2B Technology Marketing Director with focus on go-to-market strategy, product marketing, demand generation and ABM. Experience in SaaS software and telecoms in both multi-nationals and technology start-ups. Expertise in Demand Generation, Sales Enablement, Channel Marketing, Sales and Analyst relations.
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