After over 10 years in the digital marketing and media space, I am a marketer driven by results, innovation, and opportunity. As the owner and lead strategist of Crimson Park Digital, I bring my passion for performance to every client partnership, and apply targeted strategies backed by data and the human experience.
I enjoy helping technology organizations create and launch solutions to solve business problems and serve needs of the community. I’ve been fortunate to be at the convergence of finance, tech and the Internet, and I can't think of a more exciting place to be. I've had the opportunity to:
– Found and launch new businesses, help them scale and exit
– Meet and work with amazing friends in early and growth stage teams
– Utilize a variety of business models in many different verticals
– Raise capital for existing and new ventures
Happy to share these experiences with you!
During my 10 years of digital marketing experience in the SaaS industry, I contributed
to scaling my current company from a seeded startup to a Series C-funded company. The
most exciting part of this journey was adapting & reinventing our programs as the company was scaling to support its rapid growth.
Information Security Thought Leader and Executive
Proven expert in delivering key cybersecurity strategies and programs
Results-driven executive with a proven track record in developing and leading cutting-edge information security capabilities. Expert in leveraging accepted risk and controls frameworks to achieve practical risk mitigation and regulatory compliance. Collaborates with business and technology stakeholders, focusing on efficiency and scalability.
Helping global brands and agencies to bring meaning to the billions of voices of consumers in order to create actionable insights and support smarter business decisions.
Accomplishments
• Developed and optimized an integrated marketing campaign (IMC) that was recognized by LG HQ as “Best in Class”.
• Strategized, developed and deployed the LG corporate website which is currently being adapted by global subsidiaries.
• Developed, negotiated and optimized integrated media plans which returned a 56% increase in added value opportunities.
• Researched, developed and implemented multi-million dollar IMC campaigns with total cost savings of over $800,000.
• Spearheaded the entrance of the organization into social media. KPI goals were surpassed by over 700%.
• Increased web traffic by over 300%, lead-generation by 225% and reduced online media CPM by over 60%.
• Streamlined global communication activities improving turn-around time and reducing agency/vendor costs by over 55%.
• Researched, implemented and applied best practice SEO (search engine optimization) strategies that achieved #1 page rank.
• Planned, developed and launched integrated marketing campaigns which helped increase brand awareness from relatively unknown to over 90%.
• Led the creative strategy and marketing communication planning for “SuperSign” solution that received recognition for “Best Technology Innovation” of 2010.
• Researched, named, branded and positioned “Pro:Centric” technology platform that is being integrated in to all flat panel displays and becoming a purchasing mandate by high-end hospitality properties.
Specialties: Project Management, Marketing Communications, Integrated Marketing, Media Planning, SEM, Agency Management, Vendor Negotiation, Communication/Brand Development, Strategy & Segmenation, Web Development & Analytics, SEO, eMarketing, Content Development, Budget Management
Growth Marketing Manager | Digital Marketing Manager | Demand Gen Manager | Marketing Operations Manager
Data-driven marketer who brings a customer-first approach toward growing paid and organic channels to drive meaningful performance metrics. Experienced sales, product, and leadership partner who sets the strategy for and executes multi-channel, multi-step, automated campaigns that feed growing organizations. You can contact me for new opportunities and connections in the marketing world.
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