As a Product Marketer at Zoho, I develop and execute content strategies that set our CRM products apart from the competition. I collaborate with product managers, designers, and engineers to create engaging and informative content that showcases the value and benefits of our solutions. I also leverage email marketing campaigns to generate leads, increase conversions, and nurture customer relationships. With a Master of Arts degree in Public Relations and Applied Communication from Stella Maris College, I have a strong foundation in communication theory and practice. I have applied my skills and knowledge in various sectors, including lifestyle, real estate, healthcare, technology, and agriculture, as a PR executive and intern at brand-comm, a leading PR agency. There, I liaised with clients and media, prepared client reports and proposals, and supported the PR activity. I am driven and aspiring to learn and grow as a marketing professional. I have a passion for creating exceptional product experiences that meet customer needs and expectations. I have also completed multiple certifications in digital marketing and product marketing to enhance my skills and competencies.

• An MBA graduate with 10+ years of work experience in product and program management. • Conceptualizes, creates and implements strategies and roadmaps for customer-facing technical products that promote a company’s brand, generate revenue and expand its consumer base while supporting the business goals. • Proven ability to develop creative solutions, perform A/B experimentation, manage multiple projects and stakeholders and work closely with UX research, UX design and technical counterparts. • Demonstrated leadership in day-to-day operational and ambiguous situations through visionary thinking, hands-on execution, the ability to manage resources and make appropriate trade-offs while ensuring high ROI.

Of 830 million members, you chose to check my LinkedIn; what are the chances? Thank you as you're in the “write” place. Here’s about me in <59 seconds. You are here for a reason, either you: 🤔 Searched for a Copywriter/Content Writer? 🤔 Read my comment? 🤔 Know someone like me? Anyhoo, if you need help with business development, lead generation, cold email, sales & marketing & provide excellent customer support, lemme tell you a secret: All those are possible through persuasive copywriting & evergreen content writing.🔥 Ya know, I can help your audience go from... I-have-this-problem ♻️ This-is the-solution-I-need! How? By: + Copywriting + Blog writing + SEO content writing + Content marketing + Social media marketing If you have that problem and need help with: 💲 Converting more customers without marketing gimmicks 💲 Content marketing and building a loyal and consistent audience 💲 Creating memorable ads, blogs, and copy Then algos have navigated you to the write solution. ✅ About me? College made me a journalist. After I graduated, I worked as a Content Writer at a few companies, but since '20, I freelance. Now I specialize as a Freelance B2B Copywriter, Content Editor & Marketer who has Googled to understand this dynamic world of digital marketing. My observations: Opportunities are abundant; customers are waiting for a service like yours to solve their problems. Are you ready to be found & serve them with your offers? Then you're at the 'write' place! 🌞 DM or email me at [email protected] to discuss your projects. ___ Check the featured section & work experience section. A few fts. that motivated me to work better: - LinkedIn News India featured me in their newsletter - Authored a book on Kindle: Alphabets of Life - Being featured among the 'Top 100 Content Writers in India'

TECHNICAL SKILLS • Editing Tools: i-Movie; Adobe: Audition, Photoshop, Premier, In-Design, After Effects; Final Cut Pro; AVID • iNews • MS Office Tools: Excel, Word, PowerPoint, Outlook Express • Proficient use in: MAC and PC • Online Media: Google+, Twitter, Facebook, Youtube, Flicker, Myspace, Instagram, Tumblr, Blogspot, WordPress, PREZI • Photography and video skills • Various Administrative duties: scheduling appointments; recording and distributing minutes; oversea the income and outcome of documents; distribution of information; maintaining detailed information in a matrix module; completing necessary background research; creating powerpoint presentations/reports/briefings

Shruti is a content writer who helps B2B companies with their content needs. Driven by her passion for creating captivating content, she takes pride in being well-versed in writing about business, finance, lifestyle, and technology. With her unwavering commitment to achieving her goals, Shruti takes pride in her ability to craft content that captivates and engages her audience. Whether she's drafting captivating blog posts or developing engaging social media campaigns, she always puts her heart and soul into her work, delivering exceptional results that leave her clients more than satisfied. She is a firm believer in dreaming big and manifesting them into reality. Her long-term goal is to become a published author. When not indulged in the immaculate writings by diverse writers ranging from John Green to Jhumpa Lahiri, Shruti enjoys the Pune sunsets and good music and is always up for bookish suggestions, day-to-day discussions, and worldly debates.