VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Founder at Scrappy ABM | Keynote Speaker | Account Based Marketing
Account-Based Marketing Strategist, Podcast Creator, and Founder of Scrappy ABM.
Mason specializes in budget-friendly, high-impact ABM strategies that deliver real results, helping businesses generate millions in revenue without breaking the bank. Known for launching a top U.S. marketing podcast that sourced $1.5M in its first year and building scrappy ABM playbooks with 16X ROI, Mason empowers teams to create practical, revenue-driving programs. Passionate about customer-centric approaches and creative problem-solving, Mason is dedicated to making ABM accessible for businesses of all sizes.
SEO Lead at Workshop Digital with 20+ years of digital and traditional marketing experience, detail-oriented writer, SEO lead, project manager, and web application developer.
As the Senior Director of Growth Marketing at BILL, I lead the online marketing and demand generation strategies for the leading cloud-based platform for small and midsize businesses. I have over 12 years of experience in digital marketing, sales enablement, and business operations, with a passion for digital-first brands, quality products, and holistic solutions.
I have a proven track record of driving growth and revenue for both B2B and B2C clients, across various industries and channels. I have successfully managed multi-disciplinary teams, bridged departmental gaps, and owned P&L responsibilities. At Divvy, I helped the company achieve a 963% 3-year growth and a $2.5 billion valuation, before being acquired by BILL in 2021.
To assist soft tissue manual therapists in learning and mastering the worlds most effect treatment systems for Fascial compromise. To assist corporations in effectively reducing expenses and exposures attributed to musculoskeletal injuries.
Experienced sales executive with a demonstrated history of working in SaaS. Skilled in Business Development, Sales, Start-ups, Leadership, and Marketing. Strong sales professional with a B.S. Business Administration focused in Entrepreneurship from Elon University - Martha and Spencer Love School of Business.
Investing in startups at Banana Capital. We make roughly one $250k to 750k pre-seed + seed investment per month and follow-on over time. More at https://www.bananacapital.vc
Newsletter: https://www.thespl.it
Twitter: https://twitter.com/TurnerNovak
Email: turner [at] bananacapital [dot] vc
Share this
Share to:
- or -
Copy the URL below and share to your favorite social platforms.
How it works
The shared link will allow the reader to click through to the final url for this piece, skipping the need to sign up or log in to engage with the content.