With a belief in "You can do whatever you set your mind to," I've navigated a diverse career fueled by this mantra. Starting as a panel director in marketing consulting after earning my accounting and MBA degrees, I've since ventured into helping various professionals, owners, and CEOs across a variety of industries feeding my innovative mind of strategic differentiation to drive new revenue streams. During nine years at Press Ganey, I managed data for 340,000+ employees per year for the world's largest healthcare systems generating $35.6 billion in revenue, honing my skills in research, analysis, and project management. Simultaneously, I've cultivated an entrepreneurial spirit, founding businesses ranging from a marketing agency to a registered investment advisor, and working alongside ex-McKinsey consultants to launch Prana Business out of Boulder, CO. My passion for real estate ignited in 2020, driving me to help individuals navigate the market with lending solutions. I've led a dedicated mortgage team providing top-tier service to homebuyers while also managing a real estate investment firm based in Georgia. Noticing a market gap, I offered digital marketing consulting services for small businesses, leveraging my expertise in consumer behavior, social media, SEO, operations, and paid ads. My passion for marketing has opened up opportunities to assist business owners across various industries such as accounting, dentistry, pet supplies, manufacturing, finance, non-profits, e-commerce, and even blockchain technology. Beyond work, I cherish time with family, travel and fitness, and hobbies like playing the piano and reading. Grateful for the chance to make a difference, I bring over a decade of strategic marketing and consulting experience to empower others in achieving their aspirations.

Enterprise Sales/Strategy enthusiast. Inspired by hard problems and profound shared experiences.

Zafira is the founder of Zafira Rajan, Inc., a branding strategy and copywriting consultancy for conscious coaches, health, wellness and lifestyle entrepreneurs. She supports her clients in the elevation and creation of their brands through personality-driven conversion copy that brings their vision to life, and impacts positive change on their audience. Her mission is to hone in on their natural gifts and abilities, give them the voice they're struggling to find within, and challenge their creative boundaries. She lights up helping them launch their next big thing with brand clarity! Zafira is best known for her ability to give clients the words they couldn't find, and making the entire collaborative process of working together fun, easy and a total delight. ► Zafira's signature services include: THE COPY CLEANSE™ Transform expiring web copy into fresh conversions. - 90-minute live video web copy, user experience & design audit - Copy brainstorming on the spot to take your words from 0 to 100 THE PERSONALITY PEEL™ Shed the branding skin that doesn't reflect your true self. - Comprehensive brand messaging strategy to help you gain clarity on what makes YOU unique - Includes brand voice, values, vision, story, promise, process, website taglines, USP, social media profile bios, audience personas, elevator pitch & more LAUNCH & LET GO™ Watch sales roll in for your launch - while you're at the spa. - Take the stress out of your next product or service launch with a communications strategy to stay on track, customer research and interviews + a full suite of launch copy - Includes opt in page, sales page copy, blog posts, email sequences, graphics + special bonuses Learn more: www.zafirarajan.com