Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, Fred quickly established a reputation as a pioneer in PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and multiple award-winning PPC management software system. Fred and the Optmyzr team are at the forefront of evolution in PPC marketing through Optmyzr’s deep automation, driven by machine learning and artificial intelligence. Optmyzr has evolved to become the PPC Expert’s Toolkit, empowering PPC pros to eliminate barriers in their search marketing programs and become much more strategic as effective marketers. Optmyzr continues to expand its capabilities across multiple platforms, including Google, Microsoft, Amazon, and Facebook - expanding to other areas related to search marketing and eCommerce. A sought-after industry thought leader, Fred is a fixture on the marketing conference circuit and blazed new trails with online industry learning through Optmyz’s bi-weekly PPC Town Hall web program. Journalists, writers, and podcasters routinely seek his industry insight and vision. His forthcoming second book entitled “Unlevel the Playing Field” (launching spring 2021) provides deep insight for marketers to beat the competition by mastering PPC automations, rather than being mastered BY automations. The book comes on the heels of his 2018 debut book “Digital Marketing in an AI World.” With operations on 4 continents, Optmyzr routinely earns industry accolades including multiple “Best PPC Management Suite” titles from the US Search Awards, UK Search Awards, and Canadian Search Awards. Outside of his life as a marketing/tech pioneer, Fred enjoys time with his family and honing his photography skills in his adopted hometown in Silicon Valley.

Motivated Account Director in the podcast and digital audio space. Experienced in DTC brand advertising for Direct Response campaigns as well as Awareness and Brand Lift. Looking to expand your media mix into podcasting? Shoot me a note! [email protected]

Columbia University '17 | Chapin School '13 | Prep for Prep Contingent XXIX Queer woman of color from New York City passionate about building organizations within the technology industry who are disrupting the status quo, innovating with purpose, and changing lives for the better. 4+ years experience in the recruiting space working with candidates across Tech, Sales, Marketing, Admissions, and Instructional capacities at start ups within the New York City Metropolitan Area. I'm currently working on our Marketing Recruitment efforts at Hubspot and helping scale our Marketing team in Hubspot's next phase of exciting growth. My current focus is helping scale our Product & Solutions Marketing team. Newly delving into the world of DEI strategy and how to frame business decisions around the health, safety, success, and professional advancement of marginalized employees within the workplace. I currently work with my team on creating DEI-specific enablement for our recruitment and hiring partners. Happy to connect!

Gemma is a manager on the Brand Marketing team at IBM, where she leads the strategic planning and creative development of global brand campaigns that drive awareness and relevancy. Working in the industry for 8+ years, Gemma’s had both client and agency experience managing advertising, media, social, and events for a diverse range of brands, from Canon’s professional photography and cinematography business to NBCUniversal’s serialized TV shows. Outside of work, Gemma lives in Austin Texas where she spends her time reading, painting, exercising, and doing any outdoor activity. She is committed to supporting impact-driven pediatric programs for children and their families and is currently a Wish Granter volunteer for the local Make-A-Wish Foundation.

Product Marketing makes me TICK! From telling compelling, impactful stories to successfully executing GTM's, to working cross-functionally across so many teams in an org, I love all aspects of this role. My background started with a focus on gaming (Facebook, Mobile, Console) and now bringing innovative B2C PMM tactics into the B2B world. I've been lucky to work at transformational companies that leverage technology to elevate the customer experience.

I feel at my most comfortable in front of a crowd. In my experiences, I have done live training for groups of over 100 attendees and down to small group sessions of a few learners. My current day to day is with online training with similarly sized groups. Training participants seek out education with a pain point in mind. I design actionable training that drills in on that pain and provides real-life solutions that they can enact right away. I am a servant leader at heart and I am often the person my teammates come to when they are looking for advice. I am approachable and have always been the “go-to” guy to assist other departments when they are in need. I love to help others and I have found that training the best way I have found to be a resource to as many people as possible.

Proven client success and analytics director with strategic consulting, merchandising, digital transformation, and client success experience including customer behavior analytics, marketing effectiveness, retail media, and creating business strategies. Managed client relationships and enhanced capabilities by driving client usage of software and data-driven analytics. Deep understanding of customer journey analytics and integrating disparate data sources. Developed and pitched services to various industries including retail, B2B, healthcare, medical device, telecommunications, financial services and travel/hospitality. Consistently drove results in turn-around environments while enhancing capabilities in analytics, consulting and financial acumen. Led teams of managers and analysts through turn-around environments and oversaw complex business issues through to completion. Specialties: strategic planning, customer data strategy, analytics, marketing and e-commerce software consulting, merchandising, strategic planning, product and customer analytics, digital marketing, forecasting and planning, financial and data analysis, team leadership through turn-around environments, combining processes and data during acquisitions

Guy possesses extensive knowledge of innovation, entrepreneurship, social media, podcasting, and marketing. First and foremost, he is an evangelist. The term comes from a Greek word that means "bringing the good news." That's what he does--whether the good news of Macintosh or the good news of Canva, an online graphics-design firm. In addition to his work at Canva, he is the creator of the Remarkable People podcast where he interviews people such as Jane Goodall, Woz, Stephen Wolfram, Bob Cialdini, Arianna Huffington, and Kristi Yamaguchi. Last but not least, he is a mediocre surfer...