A marketing newsletter that talks about loss, grief, fear, joy, and love. We will still cover practical issues in marketing and content work. But we will approach them like art, thinking about things that we’re usually afraid to face head on.
– As the name suggests, Attention Deficit Marketing Disorder (ADMD) is a very scattered marketing newsletter. Subscribe for my thoughts on content marketing. My name is Mariya Delano and I am the founder of Kalyna Marketing. More importantly, I’m a professional attention-getter who medically sucks at paying attention (just ask my psychiatrist).
Join me and my goldfish memory as we attempt to navigate the world of long-form content. We will be thinking about content, writing, effective B2B marketing, passion, and strategy. Sometimes we might get distracted.
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Watching the old web die a painful death as something new is being born from the ashes.
I want to tell you a story about how I, a marketer with a small social media following, accidentally blew up Mastodon with some war reporting. And then I will show you what that experience, together with some recent developments on other social networks, can tell us about this weird moment we're living through and what the internet might look like on the other side of it.
Mastodon and the Fediverse are a microcosm of a massive, fundamental transformation that the internet is experiencing in the year 2023. The internet we knew from the previous 15 years, dominated by a handful of large corporations and their social media apps, is dead. Twitter, Reddit, Meta, even Google... old internet giants are convulsing while taking their final breaths. Even if their businesses survive, they will take on radically different shapes.
A personal reflection on why being a person isn't "professional".
My husband told me recently:
"People like you because you are so honest. Most professional interactions aren't like that."
The more I've reflected on how all of my friends and family talk about their work, the more I've realized that he was on to something.
For many people, going to work means putting on a fake "professional" persona and suppressing their authentic self. The office is not a place to show your eccentricities, strong opinions, or share your feelings. You are lending out your time for money, and you need to fit into the peg of "professionalism" if you want to keep receiving a paycheck at the end of the day.
I've got a bone to pick with viral LinkedIn marketing advice.
A lot of the posts with marketing advice that really blow up here on LinkedIn (or used to back on Twitter when I still used that platform) share a few "hustle culture" type traits:
- Unwarranted confidence
- Disdain for others
- Insistence on shallow advice
- Obsession with money
- Healthy dash of "alpha-male" BS
- All coated with a thin layer of angry delivery under the guise of "charisma".
I'm all too familiar with this mantra of "I am rich, you are poor, if you want to stop being worthless, give me money, and become my clone".
Buy my course! Use my template! Make a course about making courses, so your students can make money making courses about making courses about making courses! None of this is shaped like a Dorito, don't think too hard about it.
This approach to "marketing" and "growth" is so... icky.
Why I don't buy into the hype around ChatGPT.
There are three key problems with all of these GPT-based AI tools:
1. Pattern matching algorithms, by definition, can never create anything new
2. Focusing on quantity, instead of quality, of content is a race to the bottom.
3. AI tools lie. A lot.
Let's take a closer look.
What the Little Mermaid can teach us about our marketing tech.
Modern marketers are a lot like Ariel from Disney's "The Little Mermaid". Specifically, as she sings "Part of Your World": obsessed with superficial objects and lacking a deep understanding of the people they are trying to impress.
In this article, we take a look at the problem with our tool addictions, and discuss a potential solution: embracing uncertainty inherent to marketing work.
Why the debate about social media is not about tech or the internet at all.
Isn't social media there to help us connect with people?
You might think that Threads has done the best job with that task out of any other Twitter alternative. After all, there's now more than 100M users there and importing your followers or follows from Instagram is just a couple of clicks.
But I disagree with you. Because social media is not there just to connect with people you already know.
If that's what you're looking for, then you have much better tools: group texts, WhatsApp, Discord, Slack, a private message board, a giant Zoom call. Why would you post every interaction with your friends to the public, where an algorithm could take an innocent inside joke and plop it in the feed of a potential malicious party?
Instead, social media is there to help us do something much more nebulous, yet also more important. Social media helps us discover new people. Social media is one of the easiest ways for people in 2023 to make new friends. Social media is a way of connecting us to the wider world and embedding us in a social fabric beyond our nuclear families and office buddies.
