Most businesses don't trust SDR outsourcing companies. But we'll prove there are reliable ones. Explore a list of 21 questions that will help you outsource SDR efforts. Created by Kalyna Marketing for Belkins.

You probably don't trust most SDR agencies
You're right. You shouldn't trust most SDR agencies because most rely too heavily on AI, automation, and shortcuts. That's why there's more spam than ever before.

However, despite the prevalence of the style exhibited in the email above, it stands in stark contrast to the principles of effective SDR strategies.

It lacks a fundamental understanding of the recipient's needs, goals, and preferences. A generic, one-size-fits-all message that assumes everyone is the same actually erodes trust.

Moreover, the promise of grandiose results and vague commitments is counterproductive. Simply put, most outsourced SDR service providers take shortcuts on quality to deliver at a larger scale. The key (and the aim of this article) is being able to discern the difference between effective SDRs and the majority.

Outsourcing for high-quality SDR services IS possible
Belkins has its own cold email outreach strategy that we've built and continued to hone over the course of years.

The key is to not only have an experienced professional developing an approach and writing email copy but also have someone make sense of metrics like response and engagement rates.

In short, you need a capable professional who can review data and answer questions like:
- Is the message resonating with the audience?
- Is the recipient seeing the value in our offer?
- These are the kinds of insights that give discerning SDRs a foothold in understanding and empathizing with prospective clients.

Key insights on choosing an effective outsourced SDR
- The human-centric sales approach for outsourcing SDR
- Changing the paradigm of sales
- Transparency and realism in sales
- The Belkins difference: a people-focused model
- Choosing the right SDR outsourcing partner through genuine connections

Discover how sales development is evolving, the nuances between in-house and outsourced approaches, and strategies for deciding which is best for your business. Created by Kalyna Marketing for Belkins.

The lines between in-house and outsourced sales development are blurring. The rise of remote work, fractional roles, and an increasingly global commercial economy has created a new conundrum in B2B.

Do you hire in-house or outsource sales development?

How do you know when to do one or the other?

In this article, we offer you a lens through which to assess your own situation, insights on prevailing trends, and real-life examples to serve as case studies.

What's the difference between outsourced and in-house sales development?
The difference can first be understood by observing the challenges that are unique to managing in-house sales development.

We'll cover:
- What challenges to expect when building and managing your own team
- How outsourcing sales development addresses each challenge
- A tactics-versus-strategy comparison guide to further illustrate the differences between in-house and outsourced sales development
- Why outsourced sales development is a growing trend
- How much does outsourced sales development cost?
- How to outsource sales development
- When should you outsource sales development?
- The reality and cost of in-house sales development
- How to get started with in-house sales development
- When should you choose in-house sales development?
- How in-house and outsourced sales development can work together
- How to find a trusted outsourced SDR provider.

An insider look at B2B appointment setting agencies' costs and pricing models to help you choose the best vendor. Created by Kalyna Marketing for Belkins.

Choosing an outsourced appointment setting provider means committing to a long-term partnership. To establish reasonable expectations, you need to answer these 2 questions:

1. What is the pricing model itself really selling?

For example, the pricing page might promise you X amount of leads over a given period with no upfront cost. However, this structure's appeal lies in risk mitigation and cost saving, not a focus on results such as increased revenue.

2. What does the pricing model incentivize?

"Qualified leads" can mean just about anything. If you're paying for each and every poorly defined lead, expect a high volume of low-converting appointments and a very unhappy sales team.

Ultimately, the depth and quality of the deliverables received are based on the resources invested.

If you're ready to pull back the curtain on appointment setting pricing models, keep reading. By the end of this article, you'll have a clear view of what the different pricing models are, what they offer, and how they align with your company's future.

Covered in this piece:
- B2B appointment setting pricing models overview
- Fee-for-service pricing models
- Pay-for-performance pricing models
- Which pricing model is right for you?
- A final point on AI and automation.

Choosing the right B2B lead generation company is hard. But we got you covered. Meet our selection of top lead gen agencies and solutions to crush your quotas in 2024. Created by Kalyna Marketing for Belkins.

Here are our top 10 picks for best B2B lead generation companies this year by category:

Outbound-focused lead generation companies
1. Belkins
2. SalesRoads
3. Martal Group
4. Callbox

Inbound-focused lead generation companies
1. ClickRoads
2. KlientBoost
3. WebFX

Lead generation and sales intelligence platforms
1. Apollo
2. Cognism
3. Lusha
To help you understand each of these options, we'll cover their unique value propositions, experience levels, and whom they help most.

A final word: How to qualify companies and stay ahead of the curve
When qualifying outsourced providers, first look to testimonials, social proof, and in-depth case studies. Follow up by asking about guarantees, growth marketing, and risks.

For future considerations, know that working with a larger company offers benefits such as access to diverse perspectives and resources for experimentation.

AI and automation, in particular, hold exciting possibilities for experimenting with new approaches in sales and marketing.

Finally, having experts dedicated to different stages of the lead generation process is key. These are the individuals who are continuously learning and growing in real time with these technologies. They are the essential ingredient for finding innovative ways to stay ahead of the B2B lead generation curve.

Learn how to generate leads for your digital marketing agency by hearing from 6 founders of successful B2B agencies and exploring 12 top lead generation channels.

If you read on, you can learn about lead generation from the following marketing agencies and their founders:

1. Kalyna Marketing, Mariya Delano (boutique B2B content and PR for tech & consultancies)
2. Siege Media, Ross Hudgens (B2B, B2C content and SEO for SaaS, fintech, and e-commerce)
3. Foundation Marketing, Ross Simmonds (B2B content creation and distribution for software, manufacturing, "boring" industries)
4. Omniscient Digital, Alex Birkett (B2B SEO and organic growth for software)
5. Storybook Marketing, Liam Moroney (full-service demand gen for mature B2B SaaS organizations)
6. Fenwick, Chris Gillespie (boutique B2B and B2C writing and design)
7. Editorial.Link, Dmytro Sokhach (B2B link building for tech, real estate, marketing, and more).

Here are some channels that your approach could include:
Building a personal brand
LinkedIn and social media
Content marketing
SEO
Guest posting
Podcast and event appearances
Email newsletters
Review platforms and directories
Paid ads
Referrals
Communities
Sales and direct outreach.

Uncover the unique challenges and trends for generating leads as a fintech company and startup. Learn about the strategies that Belkins developed to help fintech clients.

Given the constant presence of scams in fintech, your solution must provide a clear and near-immediate benefit; otherwise, it's just another unneeded (and unwanted) high-risk investment.

Most people in financial technology have heard every lofty promise long before you even started your company. If you want to generate leads, you need to show that your product solves a specific, pre-existing problem that traditional financial institutions have failed to address.

Table of contents
- How is lead generation different for fintech?
- 2 approaches to fintech lead generation
- Fintech lead generation tactics
- Lead generation for fintech startups