‎Show Voicemails with Rachel, Ep What Are the Most Common Mistakes B2B Brands Make When Launching a Media Strategy? [with Devin Reed] - Feb 22, 2024

Read the findings from Winter 2024 edition of GTM Partners' Benchmark Report, including: 1) Forecast & guidance for 2024 2) revenue benchmark data from over 300 companies 3) layoffs and cutbacks subside 3) efficient growth trends 4) data on partner-led growth 5) new research: customer growth.

Struggling with BOFU content formats and showing clear ROI from content pieces? Been there, done that – that's why we're bringing you a first-of-its-kind masterclass with Lashay Lewis, a content strategist specializing in BOFU content.

Join us to learn all you need to know about creating content that drives the pipeline!
Key Takeaways:
-Tailor content for bottom-of-the-funnel prospects.
-Create engaging content blending information with emotion.
-Structure content for conversions and track revenue for clear ROI.
-Identify BOFU keywords and adjust your SEO strategy.
-Learn about content formats that maximize conversions.

Out with the old, in with the new. The world is changing fast-and so is B2B GTM.

Since Nick and I launched TACK in 2023, we've been on a mission to change the way people think about GTM. Gone are the days of transactional, company-first tactics. Today's buyers want a different experience-one rooted in people and human relationships.

Rising customer acquisition costs, decreasing customer lifetime value, lowered forecasts, down rounds, depressed valuations. The last couple of years for go-to-market teams have been nothing short of brutal.

Most marketing and selling are disruptive to buyers. They don't add value. But when you listen to buyers, you learn what matters to them. They want help solving problems. They want people who have been to their promised land to show them the way.

Andrea Kaya from Help Scout joins Topline to discuss the shift from growth at any cost to profitable efficient growth (PEG) and share tips on tackling churn and improving your CAC-to-LTV ratio. The group also discusses the latest revenue attainment data from Pavilion's March Pulse Report.

Tune in to our webinar to learn from our esteemed panelist about how they've built world class ABM programs!

If you're among the tens of thousands of companies struggling to build and close pipeline predictably in 2023, then you can not miss this talk! Listen in as we share the secrets for identifying and serving up the best leads and the right time that can increase your go-to-market efficiency up to 5x.

What do you get when a GTM AI platform joins the GTM AI show? An incredible episode! Watch Kyle Coleman, Chief Marketing Officer, at Copy.ai demo just a few of the many GTM use cases you can solve using their powerful, pre-built workflows. Their extensive workflow library gives sales and marketing teams hundreds of options to help with everything from creating content to making prospecting more impactful in less time. And if it isn't in their library? No worries - you can build your own workflow in seconds!

The real work of your competitive enablement program comes with smart intel curation. Klue's triage mode makes it faster than ever to do.

Unlock the power of consumption forecasting in the world of SaaS and related businesses. Learn more about how you can overcome the common challenges consumption-based business's face and drive repeatable, predictable revenue growth.

In this clip from Goldcast's AI Summit session Event Content Repurposing: The Next Frontier in AI, Devin Reed, Head of Content at Clari, shares how he approaches his content repurposing strategy. Get a look into Devin's content waterfall approach and how you can easily steal his content repurposing ideas.

Crossbeam Insider is a not-so-secret club for driving revenue, growing your career, and staying ahead of the market with original research and analysis.

Onboarding can present challenges to a proper learning process. And for managers, it's difficult to measure onboarding efficacy. Unless, of course, you have Lavender. Here's how the tool dramatically helps onboarding.

AI will never replace human creativity and experiences, but when it comes to manual, repetitive tasks, AI video production tools can shave hours (or days) off production schedules - at every phase of the process. 

What things are you researching when you're trying to learn a buying persona?

@jed finds other people in his network who are SDR leaders, sale engineers, and gets them on team calls for feedback

@jack mirrors the marketeer's voice and translates that to his sales outreach to find the gems

@dan puts himself in the buyer's shoes to find out what they care about and where they hang out and becomes the subject matter expert

@zoe emphasizes the importance of making sure you are researched and understand the specific ways your problem solves the problem they're having right now.

Explore the best B2B Marketing Podcasts of 2024, curated by Chili Piper. This unique, community-sourced list offers spicy, insightful content, avoiding boring traffic-driven lists. Dive into hand-picked, authentic b2b marketing podcasts tailored for real marketers.

In this episode of Notorious Thought Leader, our host Erin Balsa welcomes Brooklin Nash, the co-founder of Beam, a content creation agency. Brooklin explains how Beam can keep your B2B content interesting and help you sell. Brooklin and Erin discuss thought leadership, creating good content, and what can help you shape your messaging.

We surveyed 600 consumers to discover the differences in millennial and Gen Z shopping habits and how you can tailor your marketing strategies to both generations.