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AI Agents in Marketing: What They Are, Why They Matter, and How to Prepare
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AI Agents in Marketing: What They Are, Why They Matter, and How to Prepare
Marketers' North Star for navigating unpredictable times in AI
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Marketers' North Star for navigating unpredictable times in AI
Prescribing Personalization: How Hospitals Can Improve Patient Care and Loyalty
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Prescribing Personalization: How Hospitals Can Improve Patient Care and Loyalty
A Guide to CTV Ad Measurement: 10 Metrics Worth Tracking
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A Guide to CTV Ad Measurement: 10 Metrics Worth Tracking
LiveRamp's Response to Salesloft's Drift Security Incident
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LiveRamp's Response to Salesloft's Drift Security Incident
How we're enabling the leading AI ecosystem for marketers
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How we're enabling the leading AI ecosystem for marketers
5 Considerations for Evaluating an Identity Resolution Tool
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5 Considerations for Evaluating an Identity Resolution Tool
Regulation, Omnichannel, and AI: Why Fierce Pharma Week Matters More Than Eve
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Regulation, Omnichannel, and AI: Why Fierce Pharma Week Matters More Than Eve
What to Look for in a Data Clean Room Provider: A Guide
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What to Look for in a Data Clean Room Provider: A Guide
AI's Reset Era: Building the Future Together
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AI's Reset Era: Building the Future Together
CDP vs. DMP: Understanding the Key Differences
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CDP vs. DMP: Understanding the Key Differences
Building Retail Media Success: 4 Key Insights from Expert Guests Walgreens Advertising Group and Forrester Research
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Building Retail Media Success: 4 Key Insights from Expert Guests Walgreens Advertising Group and Forrester Research
Providing connectivity at scale as Microsoft Invest winds down
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Providing connectivity at scale as Microsoft Invest winds down
Top 3 Benefits of Conversion Events and Conversion APIs for Publishers and Advertisers
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Top 3 Benefits of Conversion Events and Conversion APIs for Publishers and Advertisers
Bringing AI to Data: LiveRamp & Above Data's Partnership
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Bringing AI to Data: LiveRamp & Above Data's Partnership
Paving the Way for Commerce Media Innovation at Cannes Lions 2025
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Paving the Way for Commerce Media Innovation at Cannes Lions 2025
How to Unlock More Benefits from Strategic, Data-Driven Partnerships
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How to Unlock More Benefits from Strategic, Data-Driven Partnerships
Collaboration Spotlight: How Comcast Unlocks Real Results in Data-Driven TV
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Collaboration Spotlight: How Comcast Unlocks Real Results in Data-Driven TV
Smart Marketing: The Secret to Success in Any Economy
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Smart Marketing: The Secret to Success in Any Economy
The Power of Connectivity: How LiveRamp Builds Bridges to Better Customer Experiences
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The Power of Connectivity: How LiveRamp Builds Bridges to Better Customer Experiences
Top 10 Considerations When Choosing a CTV Ad Platform
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Top 10 Considerations When Choosing a CTV Ad Platform
Step-by-Step Guide to Building a Marketing Measurement Plan
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Step-by-Step Guide to Building a Marketing Measurement Plan
Turning Economic Uncertainty Into Strategic Clarity
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Turning Economic Uncertainty Into Strategic Clarity
Omnichannel is the future – don't worry about what Chrome does
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Omnichannel is the future – don't worry about what Chrome does
Secure Identity Graph Builds in Remote VPCs with LiveRamp
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Secure Identity Graph Builds in Remote VPCs with LiveRamp
How Healthcare and Pharma Marketers Can Reach More Patients in 2025
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How Healthcare and Pharma Marketers Can Reach More Patients in 2025
5 Ways Data Collaboration Drives Smarter Marketing in a Tough Economy
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5 Ways Data Collaboration Drives Smarter Marketing in a Tough Economy
Spend Smarter, Reach Further: In Uncertain Economic Times, Data is Your Strategic Compass
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Spend Smarter, Reach Further: In Uncertain Economic Times, Data is Your Strategic Compass
How LiveRamp Implements Multi-Tenancy in Identity Engine
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How LiveRamp Implements Multi-Tenancy in Identity Engine
The pressure's on – authenticated identity proves again it can boost publishers' businesses today
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The pressure's on – authenticated identity proves again it can boost publishers' businesses today
Quick Start Insights for Media Intelligence Demo
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Quick Start Insights for Media Intelligence Demo
Why a Trustworthy Identity Strategy Is Essential for Marketers
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Why a Trustworthy Identity Strategy Is Essential for Marketers
Powering better Conversions API (CAPI) results with RampID
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Powering better Conversions API (CAPI) results with RampID
LiveRamp Clean Room Architecture Deep Dive: Interoperable, Flexible, and Actionable
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LiveRamp Clean Room Architecture Deep Dive: Interoperable, Flexible, and Actionable
How LiveRamp's Collaborations with Amazon Publisher Cloud Help Enhance Campaign Scale and Attribution
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How LiveRamp's Collaborations with Amazon Publisher Cloud Help Enhance Campaign Scale and Attribution
Cross-Media Intelligence: The Game Changer Marketers Have Been Waiting For
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Cross-Media Intelligence: The Game Changer Marketers Have Been Waiting For
February 2025 Platform Release Notes
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February 2025 Platform Release Notes
Future-Proof Insights: 5 Ways Media Measurement is Changing
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Future-Proof Insights: 5 Ways Media Measurement is Changing
How Data Collaboration Drives Value for Travel and Hospitality Marketers
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How Data Collaboration Drives Value for Travel and Hospitality Marketers
LiveRamp integrates with Google Ad Manager to power curation, driving value for marketers, publishers, and data sellers
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LiveRamp integrates with Google Ad Manager to power curation, driving value for marketers, publishers, and data sellers
8 Trends Marketers Need to Watch for in 2025
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8 Trends Marketers Need to Watch for in 2025
Transforming Automotive Marketing with Identity Solutions
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Transforming Automotive Marketing with Identity Solutions
Interoperability means consolidation, not fragmentation
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Interoperability means consolidation, not fragmentation
Jackpot! How Casinos Win Bigger with Casino Media Networks
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Jackpot! How Casinos Win Bigger with Casino Media Networks
CMOs: Are You Reaching Your Most Valuable Customers? 3 Ways to Find Out
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CMOs: Are You Reaching Your Most Valuable Customers? 3 Ways to Find Out
How CMOs Can Create More Brand Value with a Media Network
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How CMOs Can Create More Brand Value with a Media Network
How to Build a Data-Driven Restaurant Loyalty Program
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How to Build a Data-Driven Restaurant Loyalty Program
The 4 Stages of a Marketing Measurement Maturity Model
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The 4 Stages of a Marketing Measurement Maturity Model
QSR Marketing: 3 Data-driven Strategies to Elevate Your Restaurant Chain
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QSR Marketing: 3 Data-driven Strategies to Elevate Your Restaurant Chain
What Is Connected TV? CTV Advertising Explained
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What Is Connected TV? CTV Advertising Explained
Data Collaboration: A critical next step in the Travel & Hospitality digital frontier
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Data Collaboration: A critical next step in the Travel & Hospitality digital frontier
Travel Media Networks: The Next Ad Opportunity That's Ready for Take-Off
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Travel Media Networks: The Next Ad Opportunity That's Ready for Take-Off
9 Trends Shaping the Future of TV Advertising in 2025
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9 Trends Shaping the Future of TV Advertising in 2025
Delivering Data Strategy Excellence: A Heartfelt Thank You to Our Audience Solutions Team
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Delivering Data Strategy Excellence: A Heartfelt Thank You to Our Audience Solutions Team
Embedded Identity Solutions: How LiveRamp is Transforming Data Collaboration in the Cloud
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Embedded Identity Solutions: How LiveRamp is Transforming Data Collaboration in the Cloud
Building a Corporate-Wide Authentication Strategy: Interactivity is True Engagement
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Building a Corporate-Wide Authentication Strategy: Interactivity is True Engagement
Cross-Screen Measurement For CMOs: Do You Know Your Ad Performance On Every Channel?
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Cross-Screen Measurement For CMOs: Do You Know Your Ad Performance On Every Channel?
Building a Corporate-Wide Authentication Strategy: Community is more than Just Comments
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Building a Corporate-Wide Authentication Strategy: Community is more than Just Comments
Building a Corporate-Wide Authentication Strategy: It All Starts with Newsletters
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Building a Corporate-Wide Authentication Strategy: It All Starts with Newsletters
Now Streaming: Further Audience Reach and Engagement on CTV
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Now Streaming: Further Audience Reach and Engagement on CTV
From First-Party Data to Deeper Ad Personalization: A Guide to Data Activation
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From First-Party Data to Deeper Ad Personalization: A Guide to Data Activation
How CMOs Can Build a Privacy-Centric Identity Foundation for Your Media Network
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How CMOs Can Build a Privacy-Centric Identity Foundation for Your Media Network
October 2024 Platform Release Notes
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October 2024 Platform Release Notes
Data Collaboration: The Modern CMO's Key to Increasing Brand Value and Professional Influence
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Data Collaboration: The Modern CMO's Key to Increasing Brand Value and Professional Influence
Embracing Innovation: Offline Data Marketplace's Journey with a SQL-Based Architecture
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Embracing Innovation: Offline Data Marketplace's Journey with a SQL-Based Architecture
LiveRamp and TikTok power better campaigns for marketers using Events API
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LiveRamp and TikTok power better campaigns for marketers using Events API
Here's the Deal: Data Collaboration
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Here's the Deal: Data Collaboration
Reducing Data Processing Costs with Uber's Remote Shuffle Service
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Reducing Data Processing Costs with Uber's Remote Shuffle Service
Recognizing and Building the Optimal Customer Experience
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Recognizing and Building the Optimal Customer Experience
How to Unlock the Full Power of Your First-Party Data
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How to Unlock the Full Power of Your First-Party Data
Marketing Measurement Strategy: Optimize Your Media Performance
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Marketing Measurement Strategy: Optimize Your Media Performance
Chrome's announcement changes nothing: every experience should be addressable and measurable
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Chrome's announcement changes nothing: every experience should be addressable and measurable
Why CMOs Should Prioritize Data as a Lever for Business Growth
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Why CMOs Should Prioritize Data as a Lever for Business Growth
4 Ways Data Collaboration Empowers CMOs to Optimize Advertising and ROAS
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4 Ways Data Collaboration Empowers CMOs to Optimize Advertising and ROAS
The Olympics are igniting a new era for CTV
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The Olympics are igniting a new era for CTV
Harnessing Customer and Employee Feedback to Shape AI at LiveRamp
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Harnessing Customer and Employee Feedback to Shape AI at LiveRamp
Marketing, Advertising, and Cloud Converge: Behind the LiveRamp, Braze, and Snowflake Collaboration
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Marketing, Advertising, and Cloud Converge: Behind the LiveRamp, Braze, and Snowflake Collaboration
The blueprint to increased monetization in a pressure-filled, cookieless market
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The blueprint to increased monetization in a pressure-filled, cookieless market
How LiveRamp Can Help Amidst Oracle's Advertising Exit
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How LiveRamp Can Help Amidst Oracle's Advertising Exit
What is Customer Intelligence (CI)? Examples & Insights
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What is Customer Intelligence (CI)? Examples & Insights
Improve Cross-Channel Media Campaign Performance: 6 Challenges And Solutions
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Improve Cross-Channel Media Campaign Performance: 6 Challenges And Solutions
Walled Gardens in Advertising Explained
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Walled Gardens in Advertising Explained
Data-Driven Media Buying: How Data Collaboration Helps
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Data-Driven Media Buying: How Data Collaboration Helps
5 Trends for Maximizing Your Advertising Impact We Heard at Cannes 2024
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5 Trends for Maximizing Your Advertising Impact We Heard at Cannes 2024
8 Steps to Create a First-Party Data Strategy
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8 Steps to Create a First-Party Data Strategy
5 Ways Hershey's Improves Ad Effectiveness With Clean Rooms
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5 Ways Hershey's Improves Ad Effectiveness With Clean Rooms
LiveRamp and Magnite Power Omnichannel Addressability on RampID
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LiveRamp and Magnite Power Omnichannel Addressability on RampID
Identity Resolution: What Is It and Why Is It Important?
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Identity Resolution: What Is It and Why Is It Important?
Granular Data: Everything You Need to Know
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Granular Data: Everything You Need to Know
Making Terabytes of Data Queryable Within Seconds to Drive Fast Decision-Making
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Making Terabytes of Data Queryable Within Seconds to Drive Fast Decision-Making
Leveraging Snap's Conversions API to Unlock New Reach and Measurement Capabilities
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Leveraging Snap's Conversions API to Unlock New Reach and Measurement Capabilities
Helping LiveRamp customers find new audiences after Oracle's advertising exit
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Helping LiveRamp customers find new audiences after Oracle's advertising exit
3 Ways Marketers Can Overcome Data Gaps and Prove ROAS
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3 Ways Marketers Can Overcome Data Gaps and Prove ROAS
Upfront 2024/25: How Publishers Can Be at the Cutting Edge of Identity, Performance, Measurement, and More
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Upfront 2024/25: How Publishers Can Be at the Cutting Edge of Identity, Performance, Measurement, and More
Only Another 120 Days to Prepare for Chrome's Deadline: Why Marketers Should Embrace Cookieless Solutions Today
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Only Another 120 Days to Prepare for Chrome's Deadline: Why Marketers Should Embrace Cookieless Solutions Today
Unveiling a Revenue Goldmine: Why Investing in Data Collaboration Is Imperative
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Unveiling a Revenue Goldmine: Why Investing in Data Collaboration Is Imperative