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UserEvidence
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Breaking down the SDR problem with Kyle Coleman, CMO @ Copy.ai
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The Biggest Sales Faux Pas of 2024
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Your Customer Voice is Your Last Competitive Frontier
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Is transparent customer research the key to successful product?
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The art of setting strategic goals
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Measuring the ROI of events
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The marketing playbook for category creation With Jess Cook, Head of Content @ Island
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Spryng 2024: Adam McQueen (Senior Manager, Content & Community @ Klue)
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The power of brand
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Spryng 2024: Tim Davidson (Founder and VP of Marketing @ B2B Rizz)
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UserEvidence Customer Testimonial: Netskope
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The Wrong Way to Build Trust With B2B Buyers
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UserEvidence Customer Testimonial: Gong
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People Trust People More Than Your Brand
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Customer obsession has gone too far
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Spryng 2024: Devin Reed (Founder @ The Reeder and 2x Head of Content @ Gong and Clari)
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Spryng 2024: Katie Berg (VP Marketing @ Klue)
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Spryng 2024: Nicole Wojno Smith (CMO @ Stay AI)
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UserEvidence Customer Testimonial: Tremendous
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Spryng 2024: Anthony Pierri (Partner and Co-founder @ Fletch)
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Spryng 2024: Andrea Wunderlich (Director of Product Marketing @ Maxio)
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Target customer insights vs. competitive intelligence
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Spryng 2024: Sidney Waterfall (SVP, GTM Strategy @ Passetto)
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Spryng 2024: Trinity Nguyen (VP of Marketing @ UserGems)
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The buying journey is different, but the education hasn't changed
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Spryng 2024: Brooklin Nash (Co-Founder @ Beam Content)
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The function of GTM
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