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Optimove
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Smart CRM Basics: How to Calculate Customer Lifetime Value (CLTV)
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Why is Segmentation the Most Critical Ingredient in Retaining Your Customers?
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Article
Forrester Cross-Channel Campaign Management - Optimove is Industry Leader
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Some CRM Teams Make 45% More Revenue Than Others. What Do They Have in Common?
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Smart CRM Basics: The Marketing Funnel and Beyond
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Report
In with the Old: Why Brands Should Aim for a Low Ratio of New Customers
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CRM HACK: The Fundamentals of Marketing Testing
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Campaign Effectiveness Analysis - Test-Control Statistics for Marketing
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Customer Marketing Action Optimization
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eBook
Treat Every Customer Campaign as a Marketing Experiment [Free eBook ]
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CRM Hack: How to Use "First Experience" Data to Improve Retention
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eCommerce Marketing Platform, Trends and Analytics
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Harmonizing Human and Machine to Solve the Ultimate CRM Challenge
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CRM Hack: Smart Recommendation Models for You to Use
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The Perils of Digital Acceleration
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Amazing Rate: See Just How Great Realtime CRM Campaigns Do
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Your Shopify Store Should Feed You Data: Here's How
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Here Are 5 Product Recommendation Models That Increase Customer Retention and Lifetime Value
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Smart CRM Basics: Strategies for Increasing Customer Loyalty
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Smart CRM Basics: Customer Engagement Strategies You Don't Want to Miss
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Webinar
Marketer vs. AI? Why not Marketer + AI - Webinar
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Smart CRM Basics: Why Customer Intelligence?
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When One Door Closes, Another Opens: The Challenge and Opportunity in Apple's Email Privacy Updates for iOS 15
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Watch: CRM Hack on Going from Basic Segmentation to Personalization and our B2CRM Weekly News Update
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Watch: CRM Hack on Beyond Personalization Tags, B2CRM Weekly News Update, and a CRM Analysis on Deckers
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CRM Hack: Hitting the Mark with Realtime Data
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Watch: Smart CRM Basics on Predictive Behavior Modeling and B2CRM Weekly News Update
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Going from Tens to Hundreds of Customer Segments: Here's How Optimove is Eating Its Own Dog Food
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What is The Marketing Funnel?
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Smart CRM Basics: What You Should Know About Marketing Action Optimization
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CRM Hack: The Customer Churn Factor
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Article
Micro-Segmentation: The Key to Growing Through Your Existing Customers
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Article
Why a Tectonic Shift is Coming for the CDP Market
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Watch: Smart CRM Basics on Single Customer View and B2CRM Weekly News Update
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Watch: Smart CRM Basics on Control Groups in Marketing, B2CRM Weekly News Update, and a CRM Analysis on Home Depot
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Watch: CRM Hack on Using Real Time to Improve Conversion and our Weekly B2CRM News Update
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Watch: Smart CRM Basics on Customer Churn Prediction and Prevention and our Weekly B2CRM News Update
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Article
CRM Hack: The "Power Measures" You Must Know
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Watch: CRM Hack on Marketing Plan Objectives and Principles and our B2CRM Weekly News Update
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Smart CRM Basics: Control Groups in Marketing
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Article
CRM Hack: Optimize Your Emails for Gmail's Promotions Tab
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Article
CRM Journey Orchestration Showdown: AI vs. Manual
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The Challenges of Scaling Personalization: Demystifying The Ultimate CRM Goal
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Smart CRM Basics: The Single Customer View
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Here's How To Evaluate Marketing Performance in the Age of Hyper-Personalization
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Smart CRM Basics: Predictive Customer Behavior Modeling
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Optimove Makes Further Advancements in Gartner's Magic Quadrant for Multichannel Marketing Hubs
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Watch: CRM Hack the Importance of Cross Selling, B2CRM Weekly News Update, and a CRM Analysis on Morrisons
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Smart CRM Basics: Intro to Customer Churn Prediction and Prevention
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Here's The Tool That Unlocks Personalization-at-Scale Management
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Watch: CRM Hack on RFM and our B2CRM Weekly News Update
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Product Returns: The Perfect Customer LTV Trade-Off?
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See How Paper Source Increased Customer Reactivation rate by 126%
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Watch: CRM Hack on the Hidden Data of Emails and our B2CRM Weekly News Update
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Smart CRM Basics: Relationship Marketing
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Watch: CRM Hack on Monitoring the User's Heartbeat and our B2CRM Weekly News Update
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Here's One More Thing That the Best Performing CRM Teams Have in Common
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CRM Hack: Personalization - Basic Boxes to Check
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Use This One-Two Punch to Power Personalized and Unified CRM-Journeys Across All Your Channels
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CRM Hack: How to Make Your Dashboard Insightful
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Watch: Smart CRM Basics on Relationship Marketing, B2CRM Weekly News Update, and a CRM Analysis on Gap
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Article
Hey, CMO, Are You Making the Most of Your CRM Marketing?
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Watch: CRM Hack on Cross Sell Principles and a B2CRM Weekly News Update
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Watch: Smart CRM Basics on eCommerce Marketing and our B2CRM Weekly News Update
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CRM Hack: Campaign Prioritization
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CRM Hack: The Building Blocks of a CRM Strategy
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Article
One to One Personalization – A Vision Worth Investing In
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Watch: Smart CRM Basics on Customer Behavior Modeling and a CRM Analysis on Babbel
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Watch: CRM Hack on Testing and Evaluating CRM Strategy, B2CRM Weekly News Update, and a CRM Analysis on Inditex
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CRM Hack: VIP Definition
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Article
The Independent Data-Driven Marketer Journey | Optimove Blog
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Growing With Optimove, Attentive, and Dynamic Yield: Your Ideal Go-To Combo for Multichannel Personalization, at Scale
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Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM
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"If Most Gaming Operators Use Optimove, Should I Do So Too?"
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Watch: Smart CRM Basics on Machine Learning in Marketing, B2CRM Weekly News Update, and a CRM Analysis on Angie's List
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CRM Hack: Going Beyond Personalization Tags
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Smart CRM Basics: Customer Behavior Modeling
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Smart CRM Basics: eCommerce Marketing
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Article
Ongoing Bonuses Might Be Great for Gaming CRM. Ongoing Bonus Abusers? Not So Much
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Optimove Celebrates Exceptional CRM Marketing: Here Are The 2021 Heptagon Awards Winners
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Watch: CRM Hack on Campaign Optimization, B2CRM Weekly News Update, and a CRM Analysis on Treatwell
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Watch: CRM Hack on Lifecycle Based Campaigns and B2CRM Weekly News Update
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Optimove 2020 Year in Review
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CRM Hack: Going from Basic Segmentation to Personalization
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Watch: Smart CRM Basics and B2CRM Weekly News Update
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The Building Blocks of (a smart) CRM Marketing Strategy
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Cross Channel Marketing Strategy for Bottom-Line Impact
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Optimove Introduces: The Heptagon for CRM Excellence
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Watch: CRM Hack on Repurposing Content, B2CRM Weekly News Update, and a CRM Analysis on The White Company
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Watch: CRM Hack on Gamification and a CRM Analysis on Paul Smith
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Increasing Personalization for Maximum Customer Retention
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Step Into CRM Marketing's Future: Scale Personalization with AI-Mapped Journeys
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Article
What Retail Marketers Should Know About Contextualizing Realtime Customer Marketing – Part II
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Smart CRM Basics: The Power of Machine Learning in Marketing
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Watch: CRM Hack on Measuring the Right KPI, B2CRM Weekly News Update, and a CRM Analysis on JD Sports
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Watch: CRM Hack on New Players Experience , B2CRM Weekly News Update, and CRM Analysis on Nando's
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