Openprise @ Openprise Master Class #5 - Account-based marketing: Aligning sales and marketing to close more business
Associated with
Allen Pogorzelski Allen Pogorzelski
Jasmine Chung Jasmine Chung
Tim Lambert Tim Lambert
Openprise @ Openprise Master Class #5 - Account-based marketing: Aligning sales and marketing to close more business

Watch this webinar as our Chief Revenue Officer, Tim Lambert and VP of Marketing, Allen Pogorzelski tackle how we identify our best prospects?firmographic data is just the start, accurately grade and score contacts to keep our focus on the best ones, route leads based on accounts (not leads and contacts), and keep marketing and sales not just aligned, but constantly improving our ABM process.