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Why hasn't the B2B sales playbook changed?
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Mark Kosoglow Mark Kosoglow
Mark Huber Mark Huber
Nate Nasralla Claimed Nate Nasralla
Rachel Shi Rachel Shi
Why hasn't the B2B sales playbook changed?
UserEvidence Claimed UserEvidence

Nate Nasralla (Fluint), Rachel Shi (Metadata), and Mark Kosoglow (Catalyst Software) share their theories on why the sales playbooks in 2024 are still lagging, and the ways they're changing the game within their own organizations.

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