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Why Hasn't the B2B Sales Playbook Changed?
Associated with
Mark Kosoglow Mark Kosoglow
Mark Huber Mark Huber
Nate Nasralla Claimed Nate Nasralla
Rachel Shi Rachel Shi
Posted Jun 13, 2024 • 5 min read
Why Hasn't the B2B Sales Playbook Changed?
UserEvidence Claimed UserEvidence

Nate Nasralla (Fluint), Rachel Shi (Metadata), and Mark Kosoglow (Formerly Catalyst Software) share their theories on why the sales playbooks in 2024 are still lagging, and the ways they're changing the game within their own organizations.

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