In this different take on The Proof Point, we're making the case for the podcast. Instead of customer evidence, we're talking content evidence. This behind-the-scenes conversation highlights how to decide whether to kill your marketing darlings. The topic on the table? Season 1 of the show.
Host Mark Huber, VP of Marketing, and guest Jillian Hoefer, Senior Content Marketing Manager at UserEvidence, discuss how our metrics played out (spoiler: our downloads plateaued), what podcasting tactics actually worked (and which ones didn't), and everything we wish we had done differently. We're pulling no punches here-this is the real deal.
We also dive into the proof behind what worked for us, including customer evidence and actual results we've seen from applying key B2B podcasting tactics. Plus, we're sharing what you can expect from Season 2-new strategies, more actionable insights, and real listener questions.