I'm a dedicated writing and marketing professional with proven performance in content development, team management, and campaign execution. I thrive on being the person teams across a company turn to for quick, effective writing, from email campaigns and sales pitches to blog posts and executive thought leadership. And I'm always looking to make a meaningful contribution to an organization or cause. After a decade of marketing, research, and strategy, I've written just about everything under the Sun. Core areas of focus include: - Workforce, remote work, and productivity management - Big Data, AI, and RPA - Logistics and related specialty software, such as WMS - Blockchain - Content marketing and strategy I've managed teams for multiple social media campaigns, including repairing brand damage and launching new products. Our team has developed calendars and content for clients ranging from homeowner's insurers and small businesses to app developers, new social media platforms, and multi-billion-dollar manufacturers moving into new markets. Specialties: - Market research - Blog post creation, content strategy, and creative team management - Article development and placement - White papers - Case studies

⚡️ SHE Summit speaker 2024 ⚡️ Global Recognition Awards winner 2023 ⚡️ Digital Marketing Awards judge 2023 ⚡️ bCreator Awards Judging Committee 2023 ⚡️ Influencer Marketing LIVE - Advisory Board Member 2022 ✨ Most Serious Influence on the Influencer Industry nominee 2022 💭Passionate about ethical, sustainable, responsible and respectful creator marketing. 🎓Educator in industry regulation and best practice with the highest rated influencer marketing course on Udemy in 2022. 👶🏻Ambassador for working parents. Elevating brands through creative, ethical, and effective digital marketing strategies, I bring an analytical mind and creative spirit to the fast-paced world of social media. With an unwavering dedication to sustainable and responsible marketing, I champion best practices in the industry, educating through thought leadership and mentoring the next generation of digital marketers. Live events: 🎤 Beauty Creator Show 2022 - panel Beauty Creator Budgets 🎤 Sunday Sessions with Step Up Sorority, 2022 - How to grow a career in influencer marketing 🎤 The Art of the Brief webinar commissioned and hosted by Traackr, 2021 https://vimeo.com/525627051/c2c6b666af 🎤 Global Academy Careers Week - Influencer Marketing Keynote, 2021 🎤 Blogosphere Virtual Festival 2020 keynote "Influencer Marketing Behind Brands' Doors" 🎤 MAD//Fest 2019 panel hosting with Caspar Lee and Ben Jeffries “Micro vs. Macro: Understanding Scale in Influencer Marketing” 🎤 Collate Refuel Room 2016 panel hosting with Patricia Bright and Sarah Ashcroft "Growing and monetising your influencer marketing brand" Podcasts: 🎙 Serious Influence https://podcasts.apple.com/gb/podcast/series-5-episode-2-geo-west-influencer-marketing-expert/id1435303485?i=1000565330066 🎙️ The Fast Traack "Do brands and influencers really understand each other?" https://podcasts.apple.com/us/podcast/do-brands-and-influencers-really-understand-each-other/id1504960578?i=1000480925752 🎙️ Coffee Conversations about Influencer Marketing "Season2: EP9: An in-depth conversation about the influencer marketing industry" https://podcasts.apple.com/pt/podcast/season2-ep9-in-depth-conversation-about-influencer/id1348221548?i=1000523088858 Guest post examples: ✍️ How to Explain the Value of Influencer Marketing to Your Exec Team https://www.traackr.com/resources/how-to-explain-the-value-of-influencer-marketing-to-your-exec-team ✍️ 7 Ways Influencer Marketers Can Reduce Their Carbon Footprint https://www.traackr.com/blog/reduce-their-carbon-footprint

George is the "HubSpot Helper" and owner at George B. Thomas, LLC. George helps companies streamline and grow using the right HubSpot CRM, marketing, sales, service, operations, and CMS tools. George has more than 30 years of sales & marketing experience and has been using HubSpot since 2012. George is a vault of valuable information, tactics, and strategies with a record-breaking thirty-five plus HubSpot Academy certifications, including Inbound Marketing, Inbound Sales, Contextual Marketing, CMS Implementation, Email Marketing, and Content Marketing. George utilizes his graphic design, web development, and HubSpot expertise to partner with, teach and develop solutions for companies looking to build their businesses and increase revenue. George is a teacher and motivator at heart. His true passion is being a catalyst for growth and helping others be inspired, educated, and willing to work hard to achieve unlimited success! George is the creator of the HubEd Helper YouTube channel, HubEd Helper podcast, and HubEd Helper blog. He also shares monthly tactical advice through his Tactical Thoughts community newsletter. In George's free time, he is a professional speaker, emcee, husband, father, and friend to many.

Innovation 💡 Collaboration 🤝 Business Results 📈 As a seasoned professional, I bring a unique skill set in leading product, marketing, commercial and operational controls throughout a range of UK, European and international ventures. I am confident in building and deploying effective and strategic business cases, positioning businesses to scale through the implementation of robust frameworks, optimised GTM initiatives and a scalable multi-product portfolio. Being at the forefront of innovation, technology transformation, and change management are challenges that I relish, and whilst I am always mindful of business sustainability, I am equally forward-looking and develop executive business cases to leverage new opportunities in revenue diversification and technology disruption. Showcasing a deep understanding of consumer behaviour and emerging market trends, I spearhead innovative marketing campaigns that resonate with audiences worldwide and drive tangible business outcomes. As a strategic leader, I thrive on building collaborative relationships and fostering a culture of creativity, accountability, and excellence within my teams. By leveraging each individual's unique strengths and fostering an environment of continuous learning and growth, I ensure marketing is seen as a crucial business partner and utilise my exceptional influencing and negotiation capabilities to obtain senior-level support for company initiatives. I am keen to connect with like-minded individuals and industry leaders, feel free to contact me directly through LinkedIn and add me to your contact list. I look forward to connecting with you.

If you're in a small B2B marketing team, I'm guessing you've felt some of these pains: ❌ you're unsure if your brand awareness and thought leadership are getting results ❌ it's hard to show your marketing is making an impact on revenue ❌ you want more engagement with your content from Dream Customers ❌ you are in service of sales ❌ you look for B2B 'hacks' and tactics on sites like Hubspot and LinkedIn ❌ you struggle to get 'buy-in' on your content strategy ❌ your costs on advertising platforms keep going up ❌ you don't have time to document your strategy for your boss --------------- So how can I help you? --------------- With our 5 BEs Framework, that shows marketers exactly how to create more demand for your business Here's what your life looks like after implementing it: ✔️ you have higher intent leads ✔️ you have faster sales cycles ✔️ you have more word of mouth and brand loyalty Not to mention the other benefits: ✅ you have a system to build relationships at scale, and know how to demonstrate it's working ✅ you are able to show how demand generation wins you more business ✅ you build a community that will vouch for you ✅ sales love you as you send them more qualified buyers ✅ you have all the strategy and tactics you need ✅ you move beyond just 'thought leadership', and experts outside the marketing department help you create content ✅ your entire b2b demand generation strategy is documented for your boss ------------ So! Here's 2 ways you can use The 5 BEs Framework 1/ 👉 Listen to The B2B Playbook podcast 🎙️ https://the-b2b-playbook.captivate.fm/listen 2/ 👉 Get the strategy, tools & templates you need to generate new demand for your business https://theb2bincubator.com/ Questions? 👉🏼 Shoot me a DM