With over 12 years of hands-on experience in the global beauty and lifestyle sector, I'm not just a consultant – I'm a catalyst. My journey started with a passion for strategic innovation, and it's evolved into a relentless mission to empower businesses in the digital era. I thrive on engineering game-changing influencer campaigns, masterminding cutting-edge digital strategies, and orchestrating global communications that transcend boundaries. My instinct for brand positioning and strategic finesse has catapulted brands to remarkable heights, while my leadership prowess guarantees that every project blazes a trail to its zenith.

Hi! I’m Erin. I find joy in education, exploration, business and most importantly, people. I believe in working for an organization in which I thrive. I grew up in leadership, found my way into the creative industry, and now work in tech by way of earning my MBA. I feel most comfortable in a leadership role and always have. My strengths lie in visionary thinking and high-level problem solving. I love working individually, but flourish in team settings. I am an effective delegator, especially when working with people who are driven by a common goal. I can handle big challenges and can bring people along with the big vision to make major change happen. I seek roles where my core strengths are utilized consistently. I'm a Boston native with roots in San Diego. I love connecting others, experiencing new cultures and adventuring in the city I’m in. Strengths Finder: Strategic, Maximizer, Individualization, Communication, and Positivity The Predictive Index: Persuader

I am on a mission to end the small business time trap. No one talks about the REAL RISK OF ENTREPRENEURSHIP. We have all heard the statistics about the large % of businesses that fail in the first 5 years but I don’t believe that is the risk we should all be afraid of. The real risk of entrepreneurship is found in businesses with both abundant and scarce sales. The real risk is the business time trap...getting stuck in a place where you: can’t replicate your results can’t successfully delegate can’t get a break The escape from the business time trap lies in processes and systems. My entrepreneurial life started as a the owner of a small tutoring company (small = just me). I was doing the books, advertising, tutoring, developing curriculum, and trying to keep breathing in and out. When I couldn’t do it alone anymore, I did some major investment time in learning how to systematize the business.

Author of The Culture Map: Breaking through the invisible boundaries of global business Co-Author with CEO of Netflix Reed Hastings of No Rules Rules: Netflix and the Culture of Reinvention