VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
CEO @ Women in Sales | B2B SaaS Sales | LinkedIn Top Sales Voice | Chicago 50 on Fire | Strategic Advisor
Carrying 10+ years of SaaS sales experience, Alexine Mudawar is backed by numerous President’s Club awards, quarterly high achievement recognitions, and a consistent track record of surpassing quota. She serves as CEO of Women in Sales with a focus on elevating, empowering, and promoting women within the sales profession. She’s been recognized as a LinkedIn Top Sales Voice, Salesforce Top Sales Influencer, and Crunchbase Most Influential Women in Sales.
DocuSign Developer Architect | API Integration, Compliance, Workflow Design
With over 8 years of experience in implementing and managing DocuSign solutions, I am a DocuSign Developer Architect at First Republic Bank, a leading private bank and wealth management company. I have extensive knowledge of DocuSign API integration, enhancing digital workflows and automation in banking operations. I also ensure compliance with relevant industry regulations and data protection standards through the use of DocuSign.
I am passionate about leveraging technology and data to drive better business outcomes for my clients and stakeholders. I have a proven track record of improving efficiency, accuracy, and turnaround time in document processing by leveraging DocuSign capabilities. I am also skilled in designing and deploying custom DocuSign templates and workflows for a seamless user experience in digital banking transactions. I enjoy collaborating with cross-functional teams and partners to deliver innovative and impactful digital solutions. I hold a Six Sigma Green Belt certification and an ITIL 4 Foundation Level certification, demonstrating my commitment to quality and service excellence.
Guiding High Performance, Enterprise Sales Teams Responsible for Strategic Sales to Scale Productivity and Generate More Revenue | Compass Selling™ | Audit | Assess | Train | Mentor | Coach
In many enterprise organizations, strategic sales are typically considered “complex” because the buyer has multiple decision-makers with different value-propositions, unpredictable outcomes, and can be difficult to close.
When the sales team has the core belief that the sale is complex, the consequences are:
➊ Loss of speed
➋ Inaccurate forecasting
➌ Reactive vs. proactive deal strategy
➍ Unnecessary discounting
➎ Increased cost of sale
➏ Poorly defined next steps
➐ The inability to compete effectively
➑ Lack of organization alignment
It doesn’t have to be complex.
Compass Selling™ is an agile system for adapting deal strategies and tactics for rapidly changing business conditions.
Through our easily adopted tailored program, we guide top performers to gain a competitive advantage and continue incremental growth and performance.
If deals aren't closing when expected or you're losing them to competition or status quo, let's chat. Whether or not we work together, I can share insights that can help you align your team to gain speed and sales execution.
[email protected] | 917.287.0734
Product Management leader focused on marketplace products with strong international experience. Specific experience in B2B, Growth, Retention and Engagement and building SaaS products using ML. Built and managed Product Management, Design/UX, Analytics and Customer Success teams.
Strategic and Operational skills with experience in cross functional company disciplines to deliver products and go-to-market readiness. Hands-on experience creating and building diverse geographically dispersed product organizations. I provide the foundation that allows product management and engineering teams to stay focused on company strategic objectives while recognizing the dynamic needs of prioritization and customer satisfaction.
Specialties: Off-shore product development, product marketing account/channel development, Intellectual Property, Regulatory FCC TCPA, FTC, cross- cultural, workflow and business operation processes, life cycle management, broadband, budgeting, call center, change management, contract management, channel management, disaster recovery, oss, process engineering, Agile, program management, project management, project planning, SDLC, voice and data, VoIP
Aspiring Board Member | Entrepreneur | Founder | CEO | Public Speaker | Co-Founder and former CEO of Email on Acid
Engaging Industry Leader who strives each day to make the world a better place. Thought leader in the digital marketing industry. Sought-after national conference speaker.
Passion Projects include: Solving problems, bringing accessibility to emails so everyone has amazing email experiences, Cause for Awareness (non-profit empowering other non-profits with digital marketing resources), and aspiring music DJ.
My professional passion is the development of creative and pragmatic ideas through collaboration with talented, positive, and diverse teammates.
In my spare time I compete in endurance sports and enjoy writing creative short stories.
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