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SKAN 4 CV reset bug: No Singular SDK update needed
Article
SKAN 4 CV reset bug: No Singular SDK update needed
Your first million users: how to rock the cold start, with Hannah Parvaz
Article
Your first million users: how to rock the cold start, with Hannah Parvaz
CTV milestone: streaming zooms to a record high, while old-fashioned broadcast & cable falls below 50%
Article
CTV milestone: streaming zooms to a record high, while old-fashioned broadcast & cable falls below 50%
17 reasons you need an MMP in 2023
Article
17 reasons you need an MMP in 2023
Organic and paid user acquisition: 26 insights from 6 experts
Article
Organic and paid user acquisition: 26 insights from 6 experts
Apple says it has fixed the SKAdNetwork bug in iOS 16.6 (but there's still a few big problems)
Article
Apple says it has fixed the SKAdNetwork bug in iOS 16.6 (but there's still a few big problems)
Singular now supports Meta's Aggregated Event Measurement (AEM) for app promotion campaigns
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Singular now supports Meta's Aggregated Event Measurement (AEM) for app promotion campaigns
80 generative AI marketing tools for mobile user acquisition pros
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80 generative AI marketing tools for mobile user acquisition pros
Imagine Amazon's Prime Video adopting Roku's new buy-now ads: 1-click buying on connected TV ads?
Article
Imagine Amazon's Prime Video adopting Roku's new buy-now ads: 1-click buying on connected TV ads?
Here are Apple's 30 required reason APIs: you got some 'splaining to do (and maybe 1 challenge)
Article
Here are Apple's 30 required reason APIs: you got some 'splaining to do (and maybe 1 challenge)
SKAN 4 inflection point: thanks to Meta we're now entering the SKAN 4 era
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SKAN 4 inflection point: thanks to Meta we're now entering the SKAN 4 era
Hello Threads, the 'best cross promotion ever'
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Hello Threads, the 'best cross promotion ever'
Top apps 2023: Music, Entertainment, Travel, Fitness, and Food
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Top apps 2023: Music, Entertainment, Travel, Fitness, and Food
Apple announces SKAN 5 at WWDC, plus privacy manifests for third-party SDKs in an anti-fingerprinting move
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Apple announces SKAN 5 at WWDC, plus privacy manifests for third-party SDKs in an anti-fingerprinting move
iOS 17 privacy manifests announced at WWDC 2023: here's how they work and when they'll be required
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iOS 17 privacy manifests announced at WWDC 2023: here's how they work and when they'll be required
Performance user acquisition in 2023 and beyond: 5 expert opinions
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Performance user acquisition in 2023 and beyond: 5 expert opinions
Live SKAdNetwork adoption dashboard: Singular launches SKAN 4 penetration tracker
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Live SKAdNetwork adoption dashboard: Singular launches SKAN 4 penetration tracker
Meta piloting direct app downloads from ads, no app store required (who needs IDFAs or GAIDs now?)
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Meta piloting direct app downloads from ads, no app store required (who needs IDFAs or GAIDs now?)
Lower SKAN eCPIs and more SKAN data
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Lower SKAN eCPIs and more SKAN data
WWDC 2023: 4 things Apple could change in SKAdNetwork, ATT, privacy, and adtech
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WWDC 2023: 4 things Apple could change in SKAdNetwork, ATT, privacy, and adtech
App Store Fraud: Apple stopped $2 billion in fraud, killed 282 million accounts, rejected 1.7 million apps
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App Store Fraud: Apple stopped $2 billion in fraud, killed 282 million accounts, rejected 1.7 million apps
Privacy Sandbox on Android: from black box to sandbox, thanks to a 360-degree advertising suite
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Privacy Sandbox on Android: from black box to sandbox, thanks to a 360-degree advertising suite
Singular MMM: Announcing the future of simple, automated, out-of-the-box media mix modeling
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Singular MMM: Announcing the future of simple, automated, out-of-the-box media mix modeling
iOS alternate payments: court tells Apple not to block alternate payment messaging
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iOS alternate payments: court tells Apple not to block alternate payment messaging
SKAN 4 transition early days: not even 1% of iOS installs using SKAN 4 measurement right now
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SKAN 4 transition early days: not even 1% of iOS installs using SKAN 4 measurement right now
How to optimize your ASA performance with ASO
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How to optimize your ASA performance with ASO
Mobile user acquisition and CTV: the 4 biggest obstacles
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Mobile user acquisition and CTV: the 4 biggest obstacles
Multiple app stores 2025: welcome to the multiverse of marketing
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Multiple app stores 2025: welcome to the multiverse of marketing
Generative AI for marketing: 10 tools for app growth
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Generative AI for marketing: 10 tools for app growth
75% of brands still rely heavily on third-party cookies: Adobe study of 2,667 marketers
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75% of brands still rely heavily on third-party cookies: Adobe study of 2,667 marketers
Apple Search Ads drives organic App Store optimization: Splitmetrics CMO Olga Noha on Growth Masterminds
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Apple Search Ads drives organic App Store optimization: Splitmetrics CMO Olga Noha on Growth Masterminds
How not to suck at SKAN: 15 SKAdNetwork tips from all-world experts
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How not to suck at SKAN: 15 SKAdNetwork tips from all-world experts
Bad ads: when the tragedy of the commons meets mobile advertising
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Bad ads: when the tragedy of the commons meets mobile advertising
Marketing ETL: why marketers need to give a damn about authentic ETL
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Marketing ETL: why marketers need to give a damn about authentic ETL
Privacy Sandbox on Android beta launched: here we go
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Privacy Sandbox on Android beta launched: here we go
Creative optimization 2023: marketers' questions answered
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Creative optimization 2023: marketers' questions answered
Singular updates open source SKAdNetwork software for SKAN 4: sample apps, ad network and publisher logic
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Singular updates open source SKAdNetwork software for SKAN 4: sample apps, ad network and publisher logic
Twitter's BOGO free ad sale: data for mobile user acquisition marketers who are tempted
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Twitter's BOGO free ad sale: data for mobile user acquisition marketers who are tempted
5 billion ad events show that fewer than 1% of Android users opt out of personalized ads
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5 billion ad events show that fewer than 1% of Android users opt out of personalized ads
SKAN 4.0 strategy: how to transition from SKAN 3
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SKAN 4.0 strategy: how to transition from SKAN 3
Live SKAN 4 postbacks now in the wild: the SKAN 4 era has begun
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Live SKAN 4 postbacks now in the wild: the SKAN 4 era has begun
Singular is now an AWS for Advertising & Marketing official featured partner
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Singular is now an AWS for Advertising & Marketing official featured partner
Imagining a world with third party app stores on iOS: 16 implications
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Imagining a world with third party app stores on iOS: 16 implications
Mobile marketing podcasts: the top 10 right now
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Mobile marketing podcasts: the top 10 right now
User acquisition 2023: 12 insights from 5 mobile experts
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User acquisition 2023: 12 insights from 5 mobile experts
The Singular SDK is now SKAN 4 ready
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The Singular SDK is now SKAN 4 ready
Oyo: Scaling growth with 1 single source of truth
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Oyo: Scaling growth with 1 single source of truth
Mobile games user acquisition strategy 2023
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Mobile games user acquisition strategy 2023
Privacy Sandbox for Android due date: Google teases us with an arrival announcement
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Privacy Sandbox for Android due date: Google teases us with an arrival announcement
Media mix modeling for mobile marketers: the Singular kickstarter guide
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Media mix modeling for mobile marketers: the Singular kickstarter guide
How Musk could win (or: how much subscription revenue Twitter needs to replace ad revenue)
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How Musk could win (or: how much subscription revenue Twitter needs to replace ad revenue)
17 things I learned about web-to-app user acquisition in our recent webinar with LinkedIn, DraftKings, Tinuiti, Liftoff
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17 things I learned about web-to-app user acquisition in our recent webinar with LinkedIn, DraftKings, Tinuiti, Liftoff
Apple Podcast Ads could be a multi-billion business by 2030
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Apple Podcast Ads could be a multi-billion business by 2030
8 insights on media mix modeling for mobile user acquisition from Meta, Tinuiti, Rocketship HQ, and Singular
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8 insights on media mix modeling for mobile user acquisition from Meta, Tinuiti, Rocketship HQ, and Singular
SKAdNetwork 4.0 officially launches for iOS and iPadOS 16.1 (and yes, there are changes)
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SKAdNetwork 4.0 officially launches for iOS and iPadOS 16.1 (and yes, there are changes)
Scaling iOS growth with SKAN 4: How Singular will help Scaling iOS growth with SKAN 4: How Singular will help
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Scaling iOS growth with SKAN 4: How Singular will help Scaling iOS growth with SKAN 4: How Singular will help
iOS 16's Live Activities offers huge new engagement and retention opportunities for app developers
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iOS 16's Live Activities offers huge new engagement and retention opportunities for app developers
Live poll: 97% of mobile marketers are doing, planning, or considering media mix modeling and/or incrementality right now
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Live poll: 97% of mobile marketers are doing, planning, or considering media mix modeling and/or incrementality right now
4 ways to make mobile ad creative that doesn't suck, from Craftsman+ CEO Alex Merutka
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4 ways to make mobile ad creative that doesn't suck, from Craftsman+ CEO Alex Merutka
Customer and user data security and privacy at Singular
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Customer and user data security and privacy at Singular
Apple releases iOS 16.1 beta ... without SKAN 4
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Apple releases iOS 16.1 beta ... without SKAN 4
Apple Search Ads: new placements, new opportunities, new challenges
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Apple Search Ads: new placements, new opportunities, new challenges
SKAN 4 readiness checklist: how to prepare for SKAdNetwork v4
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SKAN 4 readiness checklist: how to prepare for SKAdNetwork v4
6 tips for better mobile ad creatives from Ubisoft's senior marketing asset manager
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6 tips for better mobile ad creatives from Ubisoft's senior marketing asset manager
Top mobile app publishers right now: overall, fintech, games, music, and travel
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Top mobile app publishers right now: overall, fintech, games, music, and travel
Automated insight: optimized SKAN conversion models alert you to smarter SKAN set-ups
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Automated insight: optimized SKAN conversion models alert you to smarter SKAN set-ups
How to combine ASO with paid acquisition
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How to combine ASO with paid acquisition
Ad fraud 2022: what mobile user acquisition experts need to know
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Ad fraud 2022: what mobile user acquisition experts need to know
Contextual targeting and advertising: how good can it get?
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Contextual targeting and advertising: how good can it get?
App marketing boost for 2022: 19 tips to kickstart growth without spending a ton of cash
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App marketing boost for 2022: 19 tips to kickstart growth without spending a ton of cash
MMM? Incrementality? Hybrid Measurement is the future for marketing in the age of privacy
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MMM? Incrementality? Hybrid Measurement is the future for marketing in the age of privacy
Top apps 2022: Music, Entertainment, Travel, Fitness, and Food
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Top apps 2022: Music, Entertainment, Travel, Fitness, and Food
A step-by-step guide to boosting your App Store conversion rate
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A step-by-step guide to boosting your App Store conversion rate
Leveling up SKAN performance: 3 stages of SKAdNetwork effectiveness
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Leveling up SKAN performance: 3 stages of SKAdNetwork effectiveness
10 insights from Rovio on maximizing SKAN for user acquisition
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10 insights from Rovio on maximizing SKAN for user acquisition
MMP: How to choose a Mobile Measurement Partner (and why you need one)
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MMP: How to choose a Mobile Measurement Partner (and why you need one)
Europe's new Digital Markets Act will change app stores as we know them ... and maybe platform privacy rules too
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Europe's new Digital Markets Act will change app stores as we know them ... and maybe platform privacy rules too
SKAN v4: 27 questions answered
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SKAN v4: 27 questions answered
SKAN 4: 14 things we know so far (or think we do)
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SKAN 4: 14 things we know so far (or think we do)
Mobile marketers' privacy progress: 4 datapoints on the future of marketing measurement
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Mobile marketers' privacy progress: 4 datapoints on the future of marketing measurement
Why the crypto crash was great for web3 games (and how to grow now)
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Why the crypto crash was great for web3 games (and how to grow now)
Why Unity bought ironSource: Chatting with CEO John Riccitiello
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Why Unity bought ironSource: Chatting with CEO John Riccitiello
12 insights on the future of marketing measurement from Lyft, Rocketship HQ, Liftoff, and Singular
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12 insights on the future of marketing measurement from Lyft, Rocketship HQ, Liftoff, and Singular
8 charts on $500 million in shopping apps ad spend: what can we learn?
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8 charts on $500 million in shopping apps ad spend: what can we learn?
WWDC Day 3: SKAdNetwork v4.0 details are here! WWDC Day 3: SKAdNetwork v4.0 details are here!
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WWDC Day 3: SKAdNetwork v4.0 details are here! WWDC Day 3: SKAdNetwork v4.0 details are here!
WWDC Day 1: New SKAdNetwork, and possibly more WWDC Day 1: New SKAdNetwork, and possibly more
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WWDC Day 1: New SKAdNetwork, and possibly more WWDC Day 1: New SKAdNetwork, and possibly more
13 things mobile marketers should do now to prep for the perfect storm of privacy, economic downturn, and post-Covid rebound
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13 things mobile marketers should do now to prep for the perfect storm of privacy, economic downturn, and post-Covid rebound
MMP in 2030: marketing measurement from the future
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MMP in 2030: marketing measurement from the future
Google updates Privacy Sandbox: explicitly details MMP role, web-to-app journeys
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Google updates Privacy Sandbox: explicitly details MMP role, web-to-app journeys
Scaling ad revenue in 2022: insights from GameHive, By Aliens, Unity, and Singular
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Scaling ad revenue in 2022: insights from GameHive, By Aliens, Unity, and Singular
iOS Performance marketing is back: Singular's SKAN Advanced Analytics provides accurate D7 revenue
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iOS Performance marketing is back: Singular's SKAN Advanced Analytics provides accurate D7 revenue
The ultimate guide to SKAdNetwork privacy thresholds
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The ultimate guide to SKAdNetwork privacy thresholds
Preparing for the next phase of mobile analytics on iOS: Past, present, and future
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Preparing for the next phase of mobile analytics on iOS: Past, present, and future
What TikTok's push into gaming means for app publishers
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What TikTok's push into gaming means for app publishers
Decentralizing digital marketing: The benefits of a blockchain-based strategy
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Decentralizing digital marketing: The benefits of a blockchain-based strategy
FLEDGE in Privacy Sandbox on Android: reinventing the mobile ad network?
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FLEDGE in Privacy Sandbox on Android: reinventing the mobile ad network?