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Singular
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The top 100+ on-demand apps of 2022
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In-game ads exploding: why non-intrusive ads embedded in games are growing
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Android Privacy Sandbox: A Practical Guide to Integrating
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Podcast Episode
Growth Masterminds: mobile growth podcast: Privacy Sandbox on Android: how ad networks and MMPs can work together on Apple Podcasts
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Podcast Episode
Making Privacy Sandbox on Android work: conflicting credit, shared aggregation keys
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Podcast Episode
Growth Masterminds: mobile growth podcast: ironSource on Privacy Sandbox for Android: something new that marketers have never had before on Apple Podcasts
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Article
Android 13 will require apps to ask for push notification permission. Here's how to get ready
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22 essential mobile app marketing strategy trends for 2022
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10 tips for optimizing your growth loop
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Topics API: How Privacy Sandbox on Android connects people with ads
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Mixed Conversion Models - level up your model & better predict SKAN revenue
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Article
15 secrets to maximizing revenue with subscription-based apps
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Podcast Episode
Growth Masterminds: mobile growth podcast: Android Privacy Sandbox: the deep dive you need on Apple Podcasts
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Podcast Episode
Getting 50% more SKAN values with mixed conversion models
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Podcast Episode
7 things you need to know about Privacy Sandbox for Android: ironSource
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Podcast Episode
Growth Masterminds: mobile growth podcast: 50% more SKAN values? How mixed conversion models make SKAdNetwork work on Apple Podcasts
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Article
Deep dive: Mobile Attribution via Android Privacy Sandbox and without GAID
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Article
Server to Server Support - better Conversion Models & Ultimately better SKAdNetwork Performance
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Podcast Episode
Growth Masterminds: mobile growth podcast: Why Zynga bought Chartboost before getting bought by Take-Two on Apple Podcasts
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Article
Android's SDK Runtime in Privacy Sandbox is a game changer
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Article
Singular ROI Index 2022: the world's best ad networks
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The future of iOS user acquisition: 21 questions and answers
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Article
Google Topics API: 11 things I learned from the documentation
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Article
Incrementality is like heaven: no-one knows how to get there
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Podcast Episode
Why a gaming company would want to own an ad network
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Article
11 massive opportunities for Microsoft in gaming and beyond, thanks to the Activision Blizzard deal
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Article
Migrating Our Events Warehouse from Athena to Snowflake
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Article
iOS 15 is the delayed detonation of the iOS 14.5 privacy bomb
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Article
Marketing technology 2022: 616 predictions from 463 CMOs
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Article
Custom product pages: Boost organic app installs in iOS15 and beyond
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Article
Holiday Reading Recommendations 2021
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Article
9 steps to make SKAN predictive (and yes, it's possible)
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Podcast Episode
Growth Masterminds: mobile growth podcast: Making SKAdNetwork predictive (yes it's possible!) on Apple Podcasts
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Podcast Episode
Growth Masterminds: mobile growth podcast: Liftoff CEO Mark Ellis on adtech change, consolidation, competition on Apple Podcasts
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Article
General availability: Singular Private Cloud for marketing measurement and attribution
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Article
Mobile game economies: in praise of simplicity
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Podcast Episode
Growth Masterminds: mobile growth podcast: Modeling SKAN data for better iOS mobile marketing insights on Apple Podcasts
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Article
Singular and Log4j
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Titans of adtech # 2: is consolidation good or bad for marketers? Adtech consolidation: good or bad for marketers?
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Article
Industry-first: Singular launches Singular Private Cloud for marketing measurement
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Podcast Episode
Growth Masterminds: mobile growth podcast: Mixtiles co-founder on marketing, identity, privacy, iOS 14, and app vs web on Apple Podcasts
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Podcast Episode
Growth Masterminds: mobile growth podcast: Apple's SKAdNetwork is a huge bonus for kids apps, says Kidoz co-CEO Eldad Ben Tora on Apple Podcasts
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Podcast Episode
Growth Masterminds: mobile growth podcast: InMobi CEO on data, privacy, payment freedom on iOS, & InMobi Telco on Apple Podcasts
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Podcast Episode
Growth Masterminds: mobile growth podcast: AdExchanger senior editor Allison Schiff on TikTok, Amazon, Facebook, Google, Twitter, the goddess of growth, and the marketing that works on her on Apple Podcasts
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Podcast Episode
Growth Masterminds: mobile growth podcast: Cloud gaming is a game-changer for marketers: chatting with Bluestack's new Now.gg VP Ben Armstrong on Apple Podcasts
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eBook
Ad revenue is key to mobile monetization (but there's a catch!)
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Article
Learning from China, the world's largest mobile economy
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Podcast Episode
Growth Masterminds: mobile growth podcast: ROAS and cohorts in iOS 14? Here's how on Apple Podcasts
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Article
Why marketing intelligence is the new standard for growth marketing
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Article
2020 Mobile Economy Report by Singular
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Article
12 holiday app marketing tips for mobile growth pros
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Podcast Episode
Growth Masterminds: mobile growth podcast: Facebook AAA: How to analyze Automated App Ads by country and creative simultaneously on Apple Podcasts
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Podcast Episode
Growth Masterminds: mobile growth podcast: Eric Seufert on mobile chaos, mobile games, and mobile attribution on Apple Podcasts
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Podcast Episode
Titans of adtech: Liftoff+Vungle CEO Mark Ellis on consolidation and competition
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Article
The future of iOS mobile measurement
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Podcast Episode
Growth Masterminds: mobile growth podcast: Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem on Apple Podcasts
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Article
Facebook AMM: How the new measurement changes will impact mobile marketers
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Podcast Episode
Growth Masterminds: mobile growth podcast: Why Vungle bought JetFuel and what it means for the mobile marketing landscape on Apple Podcasts
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Podcast Episode
Growth Masterminds: mobile growth podcast: Everything you need to know about Apple's App Tracking Transparency pop-up, with Singular CTO Eran Friedman on Apple Podcasts
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Webinar
iOS 14.5 Aftermath: Learnings and Tips for Success
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Podcast Episode
Growth Masterminds: mobile growth podcast: Fingerprinting in iOS 14: where you can and can't use probabilistic fingerprinting for marketing measurement or tracking on Apple Podcasts
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Report
Your fancy marketing dashboard is useless without unified marketing data
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Article
Why campaign analytics are a crystal ball, not a rear-view mirror
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Podcast Episode
Growth Masterminds: mobile growth podcast: From Hello World to Clash of Clans: how your marketing analytics needs change on Apple Podcasts
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Article
6 ways playable ads become anti-marketing
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eBook
Ad fraud prevention and mobile marketing: How to beat the fraudsters
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Case Study
Why mobile attribution is an absolutely critical piece of the marketing puzzle
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Podcast Episode
Growth Masterminds: mobile growth podcast: 2 super women in games: How to get featured by Apple and Google, how to know when to scale, and how to build a games studio in a non-traditional market on Apple Podcasts
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Podcast Episode
Growth Masterminds: mobile growth podcast: SKAdNetwork challenges for mobile marketers: supply side data, and privacy cohort size on Apple Podcasts
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Podcast Episode
Growth Masterminds: mobile growth podcast: Thomas Petit on ASO, conversion optimization, why VO and tROAS don't really work for subscription apps (and more) on Apple Podcasts
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Podcast Episode
Growth Masterminds: mobile growth podcast: Mobile app success in China: pitfalls, challenges, and secrets, with Josh Burns on Apple Podcasts
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Article
Facebook AMM: How the new measurement changes will impact mobile marketers
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Podcast Episode
Growth Masterminds: mobile growth podcast: China mobile: learning from Alibaba, Tencent, mobile commerce on Apple Podcasts
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Webinar
On-demand expert panel: How to acquire app users from the web
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Podcast Episode
Making SKAN actionable by modeling missing data
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Podcast Episode
Growth Masterminds: mobile growth podcast: iOS 14: is the ad ecosystem ready? (plus SKAdNetwork and MMPs, mobile web and deep links, and VTA) on Apple Podcasts
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Podcast Episode
Growth Masterminds: mobile growth podcast: Boosting app monetization AND user retention: AppLike CEO Jonas Thiemann on Apple Podcasts
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Podcast Episode
Growth Masterminds: mobile growth podcast: Mobile ad monetization: challenges, trends, and future for this multi-billion dollar segment on Apple Podcasts
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Podcast Episode
Growth Masterminds: mobile growth podcast: Creative: A game designer and a marketing director on how pink cows, purple velvet shoes, and stone pillows help you beat the competition on Apple Podcasts
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Podcast Episode
Growth Masterminds: mobile growth podcast: UA in iOS 14 with SKAN, Singular's open source framework for SKAdNetwork on Apple Podcasts
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Podcast Episode
Growth Masterminds: mobile growth podcast: So you need SKAdNetwork-compatible mobile ad inventory ... on Apple Podcasts
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Podcast Episode
Growth Masterminds: mobile growth podcast: Using AI to boost customer acquisition, with Lomit Patel (VP of Growth at IMVU) on Apple Podcasts
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Podcast Episode
Growth Masterminds: mobile growth podcast: How do you build a single source of truth ... including SKAdNetwork? on Apple Podcasts
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Podcast Episode
Growth Masterminds: mobile growth podcast: Managing, monitoring, and optimizing conversions in iOS 14 with SKAdNetwork on Apple Podcasts
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Podcast Episode
Growth Masterminds: mobile growth podcast: 3 ways fraudsters can cheat advertisers in iOS 14 with SKAdNetwork on Apple Podcasts
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Article
Announcing SKAN Modeled Metrics: Closing reporting gaps with the power of data science
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Podcast Episode
Growth Masterminds: mobile growth podcast: After attribution: what's next in marketing measurement on Apple Podcasts
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Podcast Episode
Growth Masterminds: mobile growth podcast: DraftKing's Jayne Peressini on ghost ads, measuring TV, multivariate testing, scaling a growth team, and much more on Apple Podcasts
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Article
Install Referrer: What you need to know
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Article
Marketing analytics for the modern marketer: actionable insights for accelerated growth
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Article
Facebook-TikTok data changes: what marketers need to know
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Case Study
Hothead Games measures against industry benchmarks to power a winning growth strategy
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Article
iOS 15 and mobile marketing: your questions answered
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Article
Google, the end of last-click measurement, and the future of attribution
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Article
Getting Google Play Referrer data on Android installs via Facebook
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Article
Migrating MMPs? How to Successfully Launch Marketing Efforts with Singular
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