Being a successful social media manager requires more than creative and digital chops. Jenny Li Fowler explains why.
Understand branding vs. marketing, which industries benefit from a brand identity, and what's included in a branding package.
Learn how to create a social media marketing proposal that wows your client and takes their social media strategy to the next level.
From improving efficiency to preventing trips to the emergency room, personalization is healthcare marketing's surefire remedy.
Brand management cultivates a brand's customer-facing presence through marketing and public relations. Take a deep dive with Aprimo.