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The top 100+ on-demand apps of 2022
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The top 100+ on-demand apps of 2022
In-game ads exploding: why non-intrusive ads embedded in games are growing
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In-game ads exploding: why non-intrusive ads embedded in games are growing
Android Privacy Sandbox: A Practical Guide to Integrating
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Android Privacy Sandbox: A Practical Guide to Integrating
Android 13 will require apps to ask for push notification permission. Here's how to get ready
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Android 13 will require apps to ask for push notification permission. Here's how to get ready
22 essential mobile app marketing strategy trends for 2022
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22 essential mobile app marketing strategy trends for 2022
10 tips for optimizing your growth loop
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10 tips for optimizing your growth loop
Topics API: How Privacy Sandbox on Android connects people with ads
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Topics API: How Privacy Sandbox on Android connects people with ads
Mixed Conversion Models - level up your model & better predict SKAN revenue
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Mixed Conversion Models - level up your model & better predict SKAN revenue
15 secrets to maximizing revenue with subscription-based apps
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15 secrets to maximizing revenue with subscription-based apps
Deep dive: Mobile Attribution via Android Privacy Sandbox and without GAID
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Deep dive: Mobile Attribution via Android Privacy Sandbox and without GAID
Server to Server Support - better Conversion Models & Ultimately better SKAdNetwork Performance
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Server to Server Support - better Conversion Models & Ultimately better SKAdNetwork Performance
Android's SDK Runtime in Privacy Sandbox is a game changer
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Android's SDK Runtime in Privacy Sandbox is a game changer
Singular ROI Index 2022: the world's best ad networks
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Singular ROI Index 2022: the world's best ad networks
The future of iOS user acquisition: 21 questions and answers
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The future of iOS user acquisition: 21 questions and answers
Google Topics API: 11 things I learned from the documentation
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Google Topics API: 11 things I learned from the documentation
Incrementality is like heaven: no-one knows how to get there
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Incrementality is like heaven: no-one knows how to get there
11 massive opportunities for Microsoft in gaming and beyond, thanks to the Activision Blizzard deal
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11 massive opportunities for Microsoft in gaming and beyond, thanks to the Activision Blizzard deal
Migrating Our Events Warehouse from Athena to Snowflake
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Migrating Our Events Warehouse from Athena to Snowflake
iOS 15 is the delayed detonation of the iOS 14.5 privacy bomb
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iOS 15 is the delayed detonation of the iOS 14.5 privacy bomb
Marketing technology 2022: 616 predictions from 463 CMOs
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Marketing technology 2022: 616 predictions from 463 CMOs
Custom product pages: Boost organic app installs in iOS15 and beyond
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Custom product pages: Boost organic app installs in iOS15 and beyond
Holiday Reading Recommendations 2021
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Holiday Reading Recommendations 2021
9 steps to make SKAN predictive (and yes, it's possible)
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9 steps to make SKAN predictive (and yes, it's possible)
General availability: Singular Private Cloud for marketing measurement and attribution
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General availability: Singular Private Cloud for marketing measurement and attribution
Mobile game economies: in praise of simplicity
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Mobile game economies: in praise of simplicity
Singular and Log4j
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Singular and Log4j
Titans of adtech # 2: is consolidation good or bad for marketers? Adtech consolidation: good or bad for marketers?
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Titans of adtech # 2: is consolidation good or bad for marketers? Adtech consolidation: good or bad for marketers?
Industry-first: Singular launches Singular Private Cloud for marketing measurement
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Industry-first: Singular launches Singular Private Cloud for marketing measurement
Learning from China, the world's largest mobile economy
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Learning from China, the world's largest mobile economy
Why marketing intelligence is the new standard for growth marketing
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Why marketing intelligence is the new standard for growth marketing
2020 Mobile Economy Report by Singular
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2020 Mobile Economy Report by Singular
12 holiday app marketing tips for mobile growth pros
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12 holiday app marketing tips for mobile growth pros
The future of iOS mobile measurement
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The future of iOS mobile measurement
Facebook AMM: How the new measurement changes will impact mobile marketers
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Facebook AMM: How the new measurement changes will impact mobile marketers
Why campaign analytics are a crystal ball, not a rear-view mirror
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Why campaign analytics are a crystal ball, not a rear-view mirror
6 ways playable ads become anti-marketing
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6 ways playable ads become anti-marketing
Facebook AMM: How the new measurement changes will impact mobile marketers
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Facebook AMM: How the new measurement changes will impact mobile marketers
Announcing SKAN Modeled Metrics: Closing reporting gaps with the power of data science
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Announcing SKAN Modeled Metrics: Closing reporting gaps with the power of data science
Install Referrer: What you need to know
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Install Referrer: What you need to know
Marketing analytics for the modern marketer: actionable insights for accelerated growth
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Marketing analytics for the modern marketer: actionable insights for accelerated growth
Facebook-TikTok data changes: what marketers need to know
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Facebook-TikTok data changes: what marketers need to know
iOS 15 and mobile marketing: your questions answered
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iOS 15 and mobile marketing: your questions answered
Google, the end of last-click measurement, and the future of attribution
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Google, the end of last-click measurement, and the future of attribution
Getting Google Play Referrer data on Android installs via Facebook
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Getting Google Play Referrer data on Android installs via Facebook
Migrating MMPs? How to Successfully Launch Marketing Efforts with Singular
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Migrating MMPs? How to Successfully Launch Marketing Efforts with Singular
The new titans of adtech: evolving giants
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The new titans of adtech: evolving giants
30 mobile marketing influencers that actually matter
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30 mobile marketing influencers that actually matter
The Great Resignation
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The Great Resignation
The top 50 mobile games of 2021 (so far)
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The top 50 mobile games of 2021 (so far)
Snapchat's Advanced Conversions: close the gap between user privacy and marketing measurement
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Snapchat's Advanced Conversions: close the gap between user privacy and marketing measurement
Beat drives down ad fraud with Singular's extensive protection
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Beat drives down ad fraud with Singular's extensive protection
Introducing the First-to-Market Solution for Measuring Ad Revenue ROAS with SKAdNetwork
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Introducing the First-to-Market Solution for Measuring Ad Revenue ROAS with SKAdNetwork
Media mix modeling for mobile apps: a privacy-safe answer to marketing measurement?
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Media mix modeling for mobile apps: a privacy-safe answer to marketing measurement?
Almost every iPhone owner will be using iOS 15's Private Relay soon
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Almost every iPhone owner will be using iOS 15's Private Relay soon
Analyzing 3 years of fintech mobile ad spend: what do fintech growth marketers know?
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Analyzing 3 years of fintech mobile ad spend: what do fintech growth marketers know?
Introducing the First-to-Market Solution for Measuring Ad Revenue ROAS with SKAdNetwork
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Introducing the First-to-Market Solution for Measuring Ad Revenue ROAS with SKAdNetwork
13 thoughts on payments, the App Store, Google Play, and the future of mobile growth
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13 thoughts on payments, the App Store, Google Play, and the future of mobile growth
Post-IDFA user acquisition: what I'm seeing and where we're going
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Post-IDFA user acquisition: what I'm seeing and where we're going
13 best practices for A/B testing mobile ads
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13 best practices for A/B testing mobile ads
Optimizing creatives for faster growth: Neon Play tells all
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Optimizing creatives for faster growth: Neon Play tells all
Compliant Attribution for Kids Apps
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Compliant Attribution for Kids Apps
A day in the life of a user acquisition manager
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A day in the life of a user acquisition manager
3 Ways to Break Through the Noise with Kickass Creatives
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3 Ways to Break Through the Noise with Kickass Creatives
3 eternal truths in mobile marketing despite measurement and privacy changes, with Tinuiti's Liz Emery
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3 eternal truths in mobile marketing despite measurement and privacy changes, with Tinuiti's Liz Emery
Sustain App Growth for Food Delivery with Programmatic Advertising
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Sustain App Growth for Food Delivery with Programmatic Advertising
Making SKAdNetwork performant without fingerprinting (and getting 80% accurate pLTV)
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Making SKAdNetwork performant without fingerprinting (and getting 80% accurate pLTV)
Why Vungle bought JetFuel: surround sound marketing and programmatic influencer marketing
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Why Vungle bought JetFuel: surround sound marketing and programmatic influencer marketing
Singular Automated Alerts: Keeping a pulse on your marketing performance
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Singular Automated Alerts: Keeping a pulse on your marketing performance
SKAdNetwork impact: Android ad spend, ATT opt-in rates, ad network growth, and iOS 14.5 adoption
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SKAdNetwork impact: Android ad spend, ATT opt-in rates, ad network growth, and iOS 14.5 adoption
Fastest growing ad networks 2021, biggest hidden gems, and CPI, CTR, CPM benchmarks
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Fastest growing ad networks 2021, biggest hidden gems, and CPI, CTR, CPM benchmarks
Marketing analytics grew 9,400% in a decade. Have we hit peak analytics?
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Marketing analytics grew 9,400% in a decade. Have we hit peak analytics?
4 key changes from Google on app privacy and data, including a new 'IDFV' for Android
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4 key changes from Google on app privacy and data, including a new 'IDFV' for Android
Announcing Benchmarks: How does your marketing performance stack up to the competition
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Announcing Benchmarks: How does your marketing performance stack up to the competition
Apple just killed (some) app uninstall tracking in iOS 15
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Apple just killed (some) app uninstall tracking in iOS 15
Ad spend measurement: 3 ways marketers tackle one of mobile's biggest analytics challenges
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Ad spend measurement: 3 ways marketers tackle one of mobile's biggest analytics challenges
Deeplinking, iOS 15, and Android 12: what works, what breaks, and what changes
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Deeplinking, iOS 15, and Android 12: what works, what breaks, and what changes
Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork
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Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork
iOS 14.5 by the numbers: adoption, ATT permission, ad spend trends, install volume impact on Android vs iOS
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iOS 14.5 by the numbers: adoption, ATT permission, ad spend trends, install volume impact on Android vs iOS
Kidoz partners with Singular to provide kid-safe attribution
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Kidoz partners with Singular to provide kid-safe attribution
Zeroing out the Android Limit Ad Tracking (LAT) will impact only 2% of devices globally
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Zeroing out the Android Limit Ad Tracking (LAT) will impact only 2% of devices globally
iOS 14.5 aftermath: questions answered on SKAN, MMPs, privacy, and App Tracking Transparency
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iOS 14.5 aftermath: questions answered on SKAN, MMPs, privacy, and App Tracking Transparency
Fintech 2021 top 100 apps: who's winning, emerging players, where it's all going
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Fintech 2021 top 100 apps: who's winning, emerging players, where it's all going
Google's ready, we're ready! Singular's SKAdNetwork solution now supports Google Ads
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Google's ready, we're ready! Singular's SKAdNetwork solution now supports Google Ads
Major iOS 15 attribution news: Advertiser access to SKAdNetwork postbacks, App Privacy Report, and more from WWDC
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Major iOS 15 attribution news: Advertiser access to SKAdNetwork postbacks, App Privacy Report, and more from WWDC
Making full-funnel programmatic work for eCommerce apps in the privacy era
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Making full-funnel programmatic work for eCommerce apps in the privacy era
$1.5B in ad spend shows iOS 14.5 is driving mobile ad spend to Android
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$1.5B in ad spend shows iOS 14.5 is driving mobile ad spend to Android
8 reasons cloud gaming is a game-changer for mobile app marketers
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8 reasons cloud gaming is a game-changer for mobile app marketers
Traditional MMPs are dead. Welcome to next-generation attribution
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Traditional MMPs are dead. Welcome to next-generation attribution
iOS 15 and SKAdNetwork postbacks: the good, the bad, and the ugly
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iOS 15 and SKAdNetwork postbacks: the good, the bad, and the ugly
SKAdNetwork changes: no more IP addresses, but lower privacy thresholds
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SKAdNetwork changes: no more IP addresses, but lower privacy thresholds
Apple Search Ads attribution: iAd, SKAdNetwork, and AdServices Framework
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Apple Search Ads attribution: iAd, SKAdNetwork, and AdServices Framework
8 limitations of SKAdNetwork for mobile marketing measurement
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8 limitations of SKAdNetwork for mobile marketing measurement
14 ways mobile games user acquisition is changing in the era of SKAdNetwork
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14 ways mobile games user acquisition is changing in the era of SKAdNetwork
Singular, TikTok, and SKAdNetwork: fully integrated and ready to go
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Singular, TikTok, and SKAdNetwork: fully integrated and ready to go
IDFA opt-in and iOS 14.5 adoption across 10 major countries: fresh data
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IDFA opt-in and iOS 14.5 adoption across 10 major countries: fresh data
Not yet set up with SKAdNetwork? 4 easy steps to get you there
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Not yet set up with SKAdNetwork? 4 easy steps to get you there